Representaciones multimodales de metáforas y metonimias en las etiquetas de vino de la D.O. ca. Rioja

2014 ◽  
Vol 27 (2) ◽  
pp. 454-468
Author(s):  
María Ángeles Moreno Lara
Keyword(s):  
Brand Names ◽  
Formal Operation ◽  
Communicative Functions ◽  
Cognitive Operations ◽  
Multimodal Representations

In this paper, we will try to offer an analysis of multimodal representations in a sample of Riojan wine labels. Basic formal operation such as cueing has allowed us to present metonymic and metaphoric relations existing between brand names, their origins, Riojan culture as well as viticultural aspects. We present four models of pictorial metaphors and a model of blended space. The role of these conceptual mappings in meaning derivation is relevant in multimodal genre as well as in the communicative functions of wine labels. In this study we have considered ontological metonymies (Kövecses & Radden, 1998), formal and content cognitive operations (Ruiz de Mendoza, 2001, 2011) as well as multimodal representations (Forceville, 2005, 2009).

scholarly journals Nie-egte vrae in 1 Korintiërs 5–6

2012 ◽  
Vol 46 (2) ◽  
Author(s):  
Andreas H. Snyman
Keyword(s):  
Speech Act ◽  
Systematic Investigation ◽  
Speech Act Theory ◽  
1 Corinthians ◽  
Communicative Functions ◽  
Proposed Model ◽  
Paul's Letters ◽  
Rhetorical Questions ◽  
Scientific Framework

In tradisionele grammatikas en kommentare word gewoonlik net onderskei tussen egte en retoriese vrae. In hierdie artikel word nie-egte vrae geklassifiseer aan die hand van ’n model wat ontwikkel is uit die taalhandelingsteorie. In plaas van alle nie-egte vrae as retoriese vrae te beskou (soos die meeste kommentators doen), maak die model voorsiening vir ses hoof- en verskeie subkategorieë van nie-egte vrae. Die model word kortliks opgesom, gevolg deur ’n sistematiese ondersoek van al die vrae in 1 Korintiërs 5–6. Die slotsom is dat die voorgestelde model nuttig is vir die onderskeiding van verskillende soorte nie-egte vrae binne ’n wetenskaplike raamwerk en vir die bepaling van hulle kommunikatiewe funksies. Op dié wyse word ’n bydrae gelewer tot die vertaling en eksegese van die betrokke gedeeltes. Die model behoort navorsing oor die rol van nie-egte vrae in al Paulus se briewe te stimuleer.Non-real questions in 1 Corinthians 5–6. In this article, questions previously distinguished in traditional grammars and commentaries as mainly real or rhetorical, are classified in terms of a model developed from speech act theory. Instead of classifying all non-real questions as rhetorical questions (as commentators tend to do), the model makes provision for six main and various sub-categories of non-real questions. The model is briefly summarised, followed by a systematic investigation of all the questions in 1 Corinthians 5–6. The conclusion is that the proposed model is useful for distinguishing various types of non-real questions within a scientific framework and for determining their communicative functions, thereby contributing to the translation and exegesis of the passages involved. The model could stimulate research on the role of non-real questions in all Paul’s letters.

Pseudohomophones as brand names

2018 ◽  
Vol 52 (9/10) ◽  
pp. 1909-1930
Author(s):  
Jasmina Ilicic ◽  
Stacey Baxter ◽  
Alicia Kulczynski
Keyword(s):  
Real World ◽  
Design Methodology ◽  
Brand Names ◽  
Brand Name ◽  
Superiority Effect ◽  
Content Type ◽  
The Real ◽  
Brand Meaning ◽  
Practical Implications

Purpose The purpose of this study is to introduce the homophone emotional interest superiority effect in phonological, or sound-based, priming, whereby pseudohomophone brand names (i.e. non-words that are pronounced identically to English words, for example, Bie) prime brand meaning associated with the member of the homophone pair that is emotionally interesting (i.e. Bie will be prime brand avoidance (purchase) when consumers are emotionally interested in the homophone bye [buy]). Design/methodology/approach Studies 1 and 2 examine the effect of homophone emotional interest on brand judgements and behaviours. Study 3 investigates the role of boredom with the brand name in attenuating the homophone emotional interest superiority effect. Findings Findings indicate that pseudohomophone brand names prime brand judgements and behaviours associated with the word from the homophone pair that evokes emotional interest. Study 2 provides further evidence of homophone emotional interest as the process influencing brand judgements and behaviours. Study 3 establishes that the effect of pseudohomophone brand names on brand judgements weaken when boredom with the brand name is induced. Research limitations/implications This study is limited, as it focuses only on fictitious brands and methodologically creates boredom in a way in which may not be typical of what would be experienced in the real world. Practical implications This study has important implications for brand managers in the development of new brand names and in prioritising the intended homophone pair from a pseudohomophone brand name to influence consumer judgements and behaviours. Originality/value This study introduces and provides evidence of a homophone emotional interest superiority effect. This study also identifies a condition under which the homophone emotional interest superiority effect is attenuated.

Estilo indirecto en la mediación interlingüística, intercultural y social del español al alemán

Babel ◽  
2019 ◽  
Vol 65 (2) ◽  
pp. 175-199
Author(s):  
Karin Vilar Sánchez
Keyword(s):  
Indirect Speech ◽  
Spanish Speaking ◽  
Communicative Functions ◽  
German Speaking

Abstract The role of the interlinguistic-intercultural and social mediator (IISM) is acquiring increasing relevance in societies that receive immigrants. Nevertheless, training has not yet been regulated. This article analyses the specific linguistic needs and practices of such mediators in the context of Spanish speaking immigration to German speaking countries. It can be observed that not only does the IISM require specialised linguistic terminology but also specialised training at the level of communicative functions. This article examines one highly relevant example of such communicative functions, that of indirect speech. In German, indirect speech is rich in expressive complexity and diversity. This means that from a Spanish-German comparative viewpoint this aspect is particularly sensitive and merits special emphasis in the training of the IISM.

The Televisualization of Ritual

2018 ◽  
Author(s):  
Monika Kopytowska
Keyword(s):  
Sacred Space ◽  
Media Culture ◽  
Religious Institutions ◽  
Underlying Assumption ◽  
Time Space ◽  
Cognitive Operations ◽  
Collective Experience ◽  
Contemporary Media ◽  
Spiritual Reality

This chapter demonstrates how contemporary ‘media culture’ has altered the way we experience and communicate religion and explains the role which language and other semiotic resources play in mediating religious experience and transforming the notion of sacred space, sacred time and a sense of communion based on collective emotion. The underlying assumption is that media together with religious institutions proximize the spiritual reality to believers and create a community of the faithful by reducing various dimensions of distance and providing the audience with a sense of participation and interaction. The chapter focuses on mediated rituals and demonstrates how both TV and radio, with their semiotic properties enabling liveness and immediacy, blur time-space boundaries, change the nature of individual and collective experience, and enhance the emotional and axiological potential of religious messages. It discusses the role of metaphor and metonymy as well as other cognitive operations within discourse space (involving both verbal and visual strategies) in these processes.

scholarly journals The pragmatic function of intonation in English and Slovene

2006 ◽  
Vol 39 (1-2) ◽  
pp. 155-166
Author(s):  
Smiljana Komar
Keyword(s):  
European Languages ◽  
Communicative Functions ◽  
Pragmatic Function ◽  
Lexical Items ◽  
Prime Function

The article examines the pragmatic role of intonation whose prime function is to enable the hearer to make inferences from the utterance's context in order to enrich the interpretation. Intonation does not alter the sense of lexical items. Instead it provides the hearer with an opportunity to choose between different interpretations at the lexico-syntactic level. The intonation systems of different European languages exhibit quite a large number of similarities regarding the pragmatic role of intonation. The analysis of the communicative functions of tone, key and termination in English and Slovene was an attempt to prove the hypothesis of natural, iconic-meanings of intonation.

scholarly journals Dynamic facial expressions of emotion decouple emotion category and intensity information over time

2020 ◽  
Author(s):  
Chaona Chen ◽  
Daniel Messinger ◽  
Yaocong Duan ◽  
Robin A A Ince ◽  
Oliver G. B. Garrod ◽  
...  
Keyword(s):  
Facial Expressions ◽  
Temporal Structure ◽  
Emotion Classification ◽  
Information Theoretic ◽  
Facial Movements ◽  
Communicative Functions ◽  
Intensity Information ◽  
Dynamic Facial Expressions ◽  
Facial Expressions Of Emotion

Facial expressions support effective social communication by dynamically transmitting complex, multi-layered messages, such as emotion categories and their intensity. How facial expressions achieve this signalling task remains unknown. Here, we address this question by identifying the specific facial movements that convey two key components of emotion communication – emotion classification (such as ‘happy,’ ‘sad’) and intensification (such as ‘very strong’) – in the six classic emotions (happy, surprise, fear, disgust, anger and sad). Using a data-driven, reverse correlation approach and an information-theoretic analysis framework, we identified in 60 Western receivers three communicative functions of face movements: those used to classify the emotion (classifiers), to perceive emotional intensity (intensifiers), and those serving the dual role of classifier and intensifier. We then validated the communicative functions of these face movements in a broader set of 18 complex facial expressions of emotion (including excited, shame, anxious, hate). We find that the timing of emotion classifier and intensifier face movements are temporally distinct, in which intensifiers peaked earlier or later than classifiers. Together, these results reveal the complexities of facial expressions as a signalling system, in which individual face movements serve specific communicative functions with a clear temporal structure.

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