Asian-Americans: Television Advertising and the “Model Minority” Stereotype

1997 ◽  
Vol 26 (2) ◽  
pp. 47-61 ◽  
Author(s):  
Charles R. Taylor ◽  
Barbara B. Stern
Keyword(s):  
Asian Americans ◽  
Model Minority ◽  
Television Advertising ◽  
Model Minority Stereotype

A Double-Edged Sword

2015 ◽  
pp. 231-258
Author(s):  
Bita H. Zakeri
Keyword(s):  
Asian Americans ◽  
Model Minority ◽  
Hard Work ◽  
Asian Immigrants ◽  
Immigrant Communities ◽  
Model Minority Stereotype ◽  
Theoretical Examination ◽  
Diverse Community ◽  
Identity Crises ◽  
High Standards

The model minority stereotype of Asian Americans creates a multitude of identity crises for Asian minorities. Asians who cannot meet the incredibly high standards set before them by such classifications face crises and end up either rebelling against their culture and the dominant White culture or wallowing in shame for their failure to meet said expectations. On a larger scale, the stereotype does not consider class or habitus and forms of capital that this heterogeneous and diverse community possesses. This chapter provides a theoretical examination of the effects of the model minority stereotype on Asian immigrants, with a focus on West Asians. The chapter reveals economic and cultural inequities the model minority stereotype causes within immigrant communities and the larger U.S. society, demonstrating how the stereotyping operates as a subsystem of Whiteness used to promote the inequitable ideology of achieving the American Dream through hard work while bringing racism to the forefront.

Model Minority Stereotype: Influence on Perceived Mental Health Needs of Asian Americans

2016 ◽  
Vol 19 (3) ◽  
pp. 572-581 ◽  
Author(s):  
Alice W. Cheng ◽  
Janet Chang ◽  
Janine O’Brien ◽  
Marc S. Budgazad ◽  
Jack Tsai
Keyword(s):  
Mental Health ◽  
Asian Americans ◽  
Model Minority ◽  
Health Needs ◽  
Mental Health Needs ◽  
Model Minority Stereotype

The Portrayal of Asian Americans in Mainstream Magazine Ads: An Update

2005 ◽  
Vol 82 (3) ◽  
pp. 654-671 ◽  
Author(s):  
Ki-Young Lee ◽  
Sung-Hee Joo
Keyword(s):  
Logistic Regression ◽  
Asian Americans ◽  
Model Minority ◽  
Negative Consequences ◽  
Regression Analyses ◽  
Expectancy Violation ◽  
Model Minority Stereotype ◽  
Group Members ◽  
Mass Circulation ◽  
Stereotypical Roles

Mass-circulation magazines were analyzed for the frequency and nature of advertising portrayals of Asian Americans, along several dimensions related to the “model minority” stereotype. Findings were compared with those for African Americans and Hispanics. Despite some improvement in the frequency and scope of representation, the presence of Asian Americans is still limited to narrowly defined stereotypical roles. Logistic regression analyses provided further support for the findings. Drawing on both cultivation and expectancy-violation theory frameworks, the authors suggest that, to the extent that the stereotype is reflected and reinforced through advertising, biased and undue expectations may be formed, resulting in negative consequences for the group members.

Model Minorities and Overcoming the Dominance of Whiteness

2021 ◽  
Author(s):  
Nicholas D. Hartlep
Keyword(s):  
Asian Americans ◽  
Asian American ◽  
White Supremacy ◽  
Model Minority ◽  
The United States ◽  
People Of Color ◽  
Curriculum Studies ◽  
Model Minority Stereotype ◽  
Model Minorities

Stereotyping Asian Americans as successful or model minorities is not positive. Instead, it is a form of racist love that reinforces White supremacy. How can a positive stereotype reinforce White supremacy? Because the process of revering Asian Americans as model minorities leads to other groups of people, such as people of color and Indigenous people, being reviled. But if the model minority characterization of Asian Americans is inaccurate, what should curriculum studies scholars do? Disproving a “stereotype” is impossible. Curriculum studies scholars and theorists should not attempt to disconfirm something that is untrue, or something that is racist, but instead should narrate the reality of being Asian American. The model minority stereotype of Asian Americans has been studied and contested over 50 years within the context of the United States. Over these 50 plus years, the model minority stereotype has taken on a transcendent meaning. Overcoming the dominance of Whiteness requires Asian Americans to transcend “positive” stereotypes via critical storytelling. This will require curriculum studies as a field to continue to interrogate: What are the realities of living in racist Amerika for Asian Americans?

scholarly journals Commentary: Persistence and Health-Related Consequences of the Model Minority Stereotype for Asian Americans

2016 ◽  
Vol 26 (1) ◽  
pp. 133 ◽  
Author(s):  
Stella S. Yi ◽  
Simona C. Kwon ◽  
Rachel Sacks ◽  
Chau Trinh-Shevrin
Keyword(s):  
Health Disparities ◽  
Asian Americans ◽  
Minority Group ◽  
Model Minority ◽  
Aggregate Level ◽  
Model Minority Stereotype ◽  
Health Related ◽  
Multiple Levels ◽  
American Society ◽  
Racial Ethnic

<p>Fifty years ago, the term model minority was coined to describe the extraordinary ability of Asian Americans to overcome hardship to succeed in American society. Less well-known is how the model minority stereotype was cultivated within the context of Black-White race relations during the second half of the 20th  century, and how this stereotype, in turn, has contributed to the understanding and prioritization of health disparities experienced by Asian Americans. The objectives of this article are to define the model minority stereotype, present its controversies, and provide examples of its social and health-related consequences (ie, implications for obesity and tobacco) across multiple levels of society and institutions. A salient theme throughout the examples provided is the limitation of data presented at the aggregate level across all Asian subgroups which masks meaningful disparities. The intent is to increase the visibility of Asian Americans as a racial/ethnic minority group experiencing chronic disease health disparities and deserving of health-related resources and consideration. <em>Ethn Dis</em>. 2016;26(1):133-138;doi:10.18865/ed.26.1.133</p>

scholarly journals ‘FRESH OFF THE BOAT’ AND THE MODEL MINORITY STEREOTYPE: A FOUCAULDIAN DISCOURSE ANALYSIS

2018 ◽  
Vol 34 (5) ◽  
Author(s):  
Truong Minh Hang ◽  
Phung Ha Thanh
Keyword(s):  
Discourse Analysis ◽  
Asian Americans ◽  
Asian American ◽  
Model Minority ◽  
Social Perceptions ◽  
American Family ◽  
Power Networks ◽  
American Experience ◽  
Model Minority Stereotype ◽  
Minority Discourse

This project studies how the American sitcom Fresh Off the Boat performs the model minority discourse. The performance, in line with the Foucauldian tradition of discourse analysis, is understood based on the networks of events and meanings that have rendered the model minority stereotype intelligible. The study informs that the model minority stereotype entered the discourse on Asian Americans through mainstream media’s rationalization of Asian Americans’ economic success in 1960s, marking a significant change in social perceptions of Asian Americans. It demonstrates that the discursive status of the stereotype has been conditioned by three power networks namely the black-white paradigm, the Asian American family, and the stereotype-based humor in American sitcoms. Fresh Off the Boat, the authors argue, participates effectively in shaping contemporary model minority discourse as it employs the three power networks in an approach more realistic and humane than mere oversimplification of Asian American experience.

Sign in / Sign up

Export Citation Format

Share Document