Mandatory Student Fees and the Academic Library

2017 ◽  
Vol 58 (1) ◽  
pp. 54-64
Author(s):  
Jennifer L. Jones
Keyword(s):  
Academic Library ◽  
Student Fees

Shhh! No talking about retention in the library!

2017 ◽  
Vol 33 (1) ◽  
pp. 24 ◽  
Author(s):  
Heidi Blackburn
Keyword(s):  
Student Retention ◽  
School Administrators ◽  
Academic Library ◽  
Student Attrition ◽  
Retention Rates

Student retention rates have long been a topic among school administrators, but it is an issue barely mentioned in library circles. This article will discuss the role the academic library can play in increasing and maintaining student retention rates on campus. By focusing briefly on four main topics, including reaching out to students early and often, getting them in the library door and getting them to stay, the reader will be able to see the broad picture of how crucial libraries are to fighting student attrition.

Marketing of academic library resources and services

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Raysh Thomas
Keyword(s):  
Market Segmentation ◽  
Community Involvement ◽  
Academic Library ◽  
Marketing Mix ◽  
Societal Impact ◽  
Positive Perception ◽  
Web Marketing ◽  
Library Resources ◽  
Physical Features

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

The Contemporary Student Center: Challenges at Metropolitan Universities

NASPA Journal ◽  
2004 ◽  
Vol 41 (3) ◽  
Author(s):  
Wilma J. Henry
Keyword(s):  
Metropolitan Universities ◽  
Student Fees ◽  
Student Center ◽  
New Facility ◽  
New Millennium

As the student center movement—to upgrade, expand, or acquire a new facility—continues in the new millennium, metropolitan institutions, in particular, are finding that their unique circumstances often challenge their ability to keep pace with their nonmetropolitan counterparts. This research presents the results of a study of the role of student fees in funding student center renovation and expansion projects. Findings suggest some differences between metropolitan and nonmetropolitan universities in the planned pace of renovations, although the funding approaches and practices among these types of institutions are not significantly different.

Return to Meaning

2017 ◽  
Author(s):  
Mats Alvesson ◽  
Yiannis Gabriel ◽  
Roland Paulsen
Keyword(s):  
Social Science ◽  
No Value ◽  
Social Science Research ◽  
Academic Research ◽  
Science Research ◽  
Political Life ◽  
Cluttered Environment ◽  
Student Fees ◽  
Social Uses

This book argues that we are currently witnessing not merely a decline in the quality of social science research, but a proliferation of meaningless research of no value to society and modest value to its authors—apart from securing employment and promotion. The explosion of published outputs, at least in social science, creates a noisy, cluttered environment which makes meaningful research difficult, as different voices compete to capture the limelight even briefly. Older, but more impressive contributions are easily neglected as the premium is to write and publish, not read and learn. The result is a widespread cynicism among academics on the value of academic research, sometimes including their own. Publishing comes to be seen as a game of hits and misses, devoid of intrinsic meaning and value and of no wider social uses whatsoever. This is what the book views as the rise of nonsense in academic research, which represents a serious social problem. It undermines the very point of social science. This problem is far from ‘academic’. It affects many areas of social and political life entailing extensive waste of resources and inflated student fees as well as costs to taxpayers. The book’s second part offers a range of proposals aimed at restoring meaning at the heart of social science research, and drawing social science back, address the major problems and issues that face our societies.

scholarly journals The ACLS survey and academic library service

1987 ◽  
Vol 48 (2) ◽  
pp. 63-69
Author(s):  
Ronald H. Epp ◽  
JoAn S. Segal
Keyword(s):  
Academic Library ◽  
Library Service
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