Consistency of the Hotelling-, wilks- Roy- and pillai-tests for a general linear hypothesis in multiyariate linear nonnormally Distribnted models

1976 ◽  
Vol 7 (1) ◽  
pp. 11-21 ◽  
Author(s):  
U.E. Schulze
Keyword(s):  
General Linear ◽  
Linear Hypothesis ◽  
General Linear Hypothesis

Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis

1975 ◽  
Vol 12 (3) ◽  
pp. 333-342 ◽  
Author(s):  
William D. Perreault ◽  
William R. Darden
Keyword(s):  
Marketing Research ◽  
New Product ◽  
General Linear ◽  
Factorial Designs ◽  
Linear Hypothesis ◽  
General Linear Hypothesis ◽  
Marketing Data

The analysis of marketing data is frequently complicated by factorial designs with unequal cell sizes. This article discusses the marketing research advantages and problems of the General Linear Hypothesis approach to such analysis and illustrates the General Linear Hypothesis in the context of a new product experiment.

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