scholarly journals Posterior Consistency for Coefficient Estimation and Model Selection in the General Linear Hypothesis

1974 ◽  
Vol 2 (4) ◽  
pp. 703-712
Author(s):  
Elkan F. Halpern
Keyword(s):  
Model Selection ◽  
General Linear ◽  
Linear Hypothesis ◽  
Posterior Consistency ◽  
Coefficient Estimation ◽  
General Linear Hypothesis

Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis

1975 ◽  
Vol 12 (3) ◽  
pp. 333-342 ◽  
Author(s):  
William D. Perreault ◽  
William R. Darden
Keyword(s):  
Marketing Research ◽  
New Product ◽  
General Linear ◽  
Factorial Designs ◽  
Linear Hypothesis ◽  
General Linear Hypothesis ◽  
Marketing Data

The analysis of marketing data is frequently complicated by factorial designs with unequal cell sizes. This article discusses the marketing research advantages and problems of the General Linear Hypothesis approach to such analysis and illustrates the General Linear Hypothesis in the context of a new product experiment.

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