Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis
1975 ◽
Vol 12
(3)
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pp. 333-342
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Keyword(s):
The analysis of marketing data is frequently complicated by factorial designs with unequal cell sizes. This article discusses the marketing research advantages and problems of the General Linear Hypothesis approach to such analysis and illustrates the General Linear Hypothesis in the context of a new product experiment.
1976 ◽
Vol 7
(1)
◽
pp. 11-21
◽
1975 ◽
Vol 32
(3)
◽
pp. 147-164
◽
1955 ◽
Vol 26
(1)
◽
pp. 136-139
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