High-dimensional general linear hypothesis testing under heteroscedasticity

2017 ◽  
Vol 188 ◽  
pp. 36-54
Author(s):  
Bu Zhou ◽  
Jia Guo ◽  
Jin-Ting Zhang
Bernoulli ◽  
2020 ◽  
Vol 26 (4) ◽  
pp. 2541-2571 ◽  
Author(s):  
Haoran Li ◽  
Alexander Aue ◽  
Debashis Paul

1975 ◽  
Vol 12 (3) ◽  
pp. 333-342 ◽  
Author(s):  
William D. Perreault ◽  
William R. Darden

The analysis of marketing data is frequently complicated by factorial designs with unequal cell sizes. This article discusses the marketing research advantages and problems of the General Linear Hypothesis approach to such analysis and illustrates the General Linear Hypothesis in the context of a new product experiment.


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