Some Notes on Variance-Ratio Tests of the General Linear Hypothesis

Biometrika ◽  
1964 ◽  
Vol 51 (3/4) ◽  
pp. 508
Author(s):  
John G. Saw
Keyword(s):  
General Linear ◽  
Variance Ratio ◽  
Linear Hypothesis ◽  
General Linear Hypothesis

Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis

1975 ◽  
Vol 12 (3) ◽  
pp. 333-342 ◽  
Author(s):  
William D. Perreault ◽  
William R. Darden
Keyword(s):  
Marketing Research ◽  
New Product ◽  
General Linear ◽  
Factorial Designs ◽  
Linear Hypothesis ◽  
General Linear Hypothesis ◽  
Marketing Data

The analysis of marketing data is frequently complicated by factorial designs with unequal cell sizes. This article discusses the marketing research advantages and problems of the General Linear Hypothesis approach to such analysis and illustrates the General Linear Hypothesis in the context of a new product experiment.

REGM: A Multivariate General Linear Hypothesis Program

1980 ◽  
Vol 34 (3) ◽  
pp. 182 ◽  
Author(s):  
Leland Wilkinson
Keyword(s):  
General Linear ◽  
Linear Hypothesis ◽  
General Linear Hypothesis
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