scholarly journals Female power portrayals in advertising

Author(s):  
Melika Kordrostami ◽  
Russell N. Laczniak
Keyword(s):  
Open Theology ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 407-422
Author(s):  
Cat Quine

AbstractRecent research demonstrates that maternal grief functions paradigmatically to epitomize despair and sorrow in the Hebrew Bible. These literary uses of maternal grief reinforce the stereotype of womanhood, defined by devotion to children and anguish at their loss. In 1–2 Kings, narratives about unnamed bereaved mothers are used politically to create a contrast with named biblical queens who lose their sons but never grieve for them. Although 1–2 Kings names the queen mothers alongside the male rulers, these mothers have no agency or when they do, they act more like men than women. Neo-Assyrian inscriptions attest the masculinity of royal female power, and this article argues that conceptions of royal female power in Judah were similar. By contrasting the masculine queens with stereotyped “real men” and “real women,” traditional gender performances literarily overcome the institution of queenship. While the queens are polemicized, unnamed mothers emerge as the female heroes of Kings. Royal female power is demoted beneath reproductive ability and emotional responses to children, while the gender fluidity of royal power is circumscribed.


2020 ◽  
Author(s):  
J. Vanessa Lyon

Figuring Faith and Female Power in the Art of Rubens argues that the Baroque painter, propagandist, and diplomat, Peter Paul Rubens, was not only aware of rapidly shifting religious and cultural attitudes toward women, but actively engaged in shaping them. Today, Rubens’s paintings continue to be used -- and abused -- to prescribe and proscribe certain forms of femininity. Repositioning some of the artist’s best-known works within seventeenth-century Catholic theology and female court culture, this book provides a feminist corrective to a body of art historical scholarship in which studies of gender and religion are often mutually exclusive. Moving chronologically through Rubens’s lengthy career, the author shows that, in relation to the powerful women in his life, Rubens figured the female form as a transhistorical carrier of meaning whose devotional and rhetorical efficacy was heightened rather than diminished by notions of female difference and particularity.


2021 ◽  
Vol 20 (1-2) ◽  
pp. 51-76
Author(s):  
Emily Oghale God’spresence

Abstract Culturally speaking, the African woman is saddled with onerous responsibilities that perpetually put her at a disadvantage over her male counterpart. Ranging from the kitchen to child bearing, care giving and child rearing to the farm and market and many more, the African woman spends her life playing the motherly role with its numerous sacrifices attached. Meanwhile, she is acquired by her man through the customary “bride price” to become a wife, and more so, she is disregarded by society if she does not have children. When she is not educated, or she gets impregnated and drops out of school, she assumes the status of a house wife and child-breeder, while her male counterpart continues his education. Most women depend on their husbands for financial support and also some go the extra mile to assume the responsibility of breadwinning when their husbands are faced with financial challenges. Nevertheless, a woman’s educational training is a potent weapon for her liberation. Against this background, this study critically assesses Chinweizu’s assumptions of female power in Anatomy of Female Power in the context of prevalent cultural practices to ascertain the true position of today’s African woman viś-a-viś existing patriarchal hegemony in the Nigerian society. To this end, Feminist Theory serves as the theoretical framework for this discourse. This article examines the kinds or nature of female power that exists through Chinweizu’s evaluation of women’s role in their marital home which could transcend into political and cultural powers when harnessed. This study concludes by stating that women’s perceived powers are natural roles due to their biology which may not indeed be considered as powers however, if given favourable conditions, they can become a potent force in exercising female leadership in society.


1997 ◽  
Vol 25 (1) ◽  
pp. 19-22
Author(s):  
Lynda R. Day

Two hundred years ago, the Founding Fathers of America’s world-renowned democracy were wealthy, well-educated white males dedicated to throwing off the yoke of British oppression. In Sierra Leone since 1995, the person most associated with democracy is a petite, articulate, beautiful, in-your-face, dynamo of a woman named Dr. Kadi Sesay. Though Dr. Sesay’s job arises from a national emphasis on civic education for the masses, her work bears special scrutiny for its success in concretizing a feminist vision of female power articulated within the context of empowerment for all the country’s citizens.


Hawliyat ◽  
2018 ◽  
Vol 17 ◽  
pp. 11-32
Author(s):  
May Maalouf

The purpose of this paper is to attend to the preface as an important element in understanding the symbiotic relationship between author and text, especially when a male author assumes the female power of procreation. In the prefaces to Don Quixote Part I and II and Childe Harold's Pilgrimage, Cervantes and Lord Byron, respectively, identify their main heroes as their 'child of the imagination/brain '. Nevertheless, in many instances we encounter moments of anxiety manifested in a dialectic of engagement and disengagement, owning and disowning, of denying and defending theirfictional personages. To Cervantes, Don Quixote is "child of his brain", the son, and yet hes also the stepson, who eventually ends up no more than a brave knight; to Byron, as well, Childe Harold was initially called Childe Burun, but later on is referred to as just a "fictitious character" from whom Byron tried to disengage throughout the poem. This equivocal and dialectical discourse ofembracement and abandonment could be better understood by extending the birthing metaphor to encompass postpartum anxiety. In the prefaces, both Cervantes and Byron Platonic male spiritual pregnancy is combined with the female physical and psychological symptoms of giving birth and its qftermath. Thus, the preface becomes a birth certificate not only legitimizing the hero, but also problematizing the parental relationship between father/author and son/text or hem, for it involves more than the ontological history Of the hem or the text.


1983 ◽  
Vol 34 (4) ◽  
pp. 603
Author(s):  
Faith Robertson Elliot ◽  
Peggy Reeves Sanday ◽  
Filomena Chioma Steady
Keyword(s):  

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