This paper examines two issues relevant to baccalaureate social work programs: 1) successful recruitment of diverse racial and ethnic groups of students and 2) the problem of attrition as a major obstacle in graduating racially and ethnically diverse students. While minority recruitment may be actively pursued, many efforts are not effective, regardless of the sophistication or level of funding. Those that are successful provide substantial counseling, financial assistance, curriculum flexibility, and alternate scheduling opportunities. What can BSW programs do to increase the likelihood that students will enter and remain in school and graduate? Many minority students leave school after the first semester for a variety of reasons including lack of financial resources, poor school-support services, or feelings of isolation. For those who remain, attrition is still much higher than in the traditional student population. The authors conclude that to be successful in recruiting and retaining a diverse student body, programs need a support structure for faculty and staff, specialized student and academic policies, and the commitment of the entire social work department and university to the recruitment and retention of culturally diverse students.