Purpose: The main purpose of this study is to explain the role of parents in teaching business management to their children from an early age for the success of family business succession.
Methodology: It was a qualitative study and data were collected by observation, in-depth interviews, and documentation. The focus of this study was the succession process of the PekalonganBatik business analyzed from the entrepreneurial learning perspective. Interview questions focused on entrepreneurial learning and how parents teaching business management. Interviews conducted into 6 Informants. Each interview took between 35 – 45 minutes.
Main Finding: The results of this study showed that parents usually introduced business management to their children from an early age. They made their children involved in the business to know about the planning, producing and marketing of Batik cloths. The indicators of giving entrepreneurial learning to children are involving them in business activities; they learned to manage the business by doing those activities at their parents’business.
Implications/Applications: This study can be useful for another batik enterprises center to guidelines for succession.
Novelty/Originality: This research was to explore the parents to involve their children from an early age to help manage businesses in preparation for business succession.