How Interactive Storytelling Persuades: The Mediating Role of Website Contingency and Narrative Transportation

Author(s):  
Jeeyun Oh ◽  
Hayoung Sally Lim ◽  
Angel Hsing-Chi Hwang
2021 ◽  
Vol 38 ◽  
pp. 100793
Author(s):  
Anna Irimiás ◽  
Ariel Zoltán Mitev ◽  
Gábor Michalkó

2021 ◽  
Vol 26 (4) ◽  
pp. 422-429
Author(s):  
Foivos Isakoglou ◽  
Kristi S. Multhaup ◽  
Margaret P. Munger ◽  
Brian A. Eiler

Stories offer a refuge from people’s mundane troubles and commitments by immersing them in intricate fictional worlds. Narrative transportation, i.e., the feeling of being “lost” in the world of a story, has been found to be an important measure of involvement with narratives (Green & Brock, 2000). Numerous studies have examined the impact of literary fiction on readers’ theory of mind, but the relationship between genre and narrative transportation remains relatively unexplored. Black and Barnes (2015a) proposed that exposure to literary fiction produces higher narrative transportation than exposure to nonfiction texts. The present investigation sought to replicate this finding while (a) measuring baseline trait empathy, (b) addressing a confound of genre and reading difficulty noted in prior work, and (c) assessing the mediating role of affect on the relationship between genre and narrative transportation. Empathy was positively correlated with narrative transportation, r = .39, p < .001. Narrative transportation was higher for participants who read challenging fiction and nonfiction than for participants who read easy fiction, F(2, 891) = 5.79, p = .003, ηp2= .013. Positive affect, but not negative affect, mediated the effect of challenging versus easy text conditions on narrative transportation, b = –.16, se = .04 (95% CI [–.25, –.08]). These findings suggest that narrative transportation may not be dependent on story genre, but rather on a given text’s difficulty level and the positive emotions experienced while reading.


2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.


2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.


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