The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products

Purpose This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products. Design/methodology/approach Three online studies were conducted to examine the moderating role of perceived product scarcity on the attitude–willingness to pay (WTP) relationship in the case of sustainable luxury products. A preliminary study (n = 208) examined the existence of an attitude–WTP gap toward a sustainable luxury product (i.e. a bag). Study 1 (n = 171) investigated the moderating effect of perceived scarcity induced by a limited quantity message on the relationship between consumer attitude and the WTP for a sustainable luxury product (i.e. a pair of shoes). Study 2 (n = 558) replicated these findings using a different product category (i.e. a wallet) while controlling for demographic variables and examined the moderating role of consumer characteristics on the scarcity effect. Findings Consumers’ perceived scarcity for sustainable luxury products positively moderated the relationship between product attitudes and their WTP for the products. The moderating effect of perceived scarcity was significant for consumers regardless of their tendency toward socially responsible consumption and their preference for product innovativeness. Meanwhile, the scarcity effect was influenced by the consumers’ attitude toward the brand of sustainable products. Practical implications This research provides empirical evidence for marketers with clear managerial implications concerning how to immediately promote consumers’ acceptance of sustainable luxury products. Originality/value This study is the first to examine the role of scarcity strategy on strengthening the attitude–behavior relation for sustainable luxury products.

Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption

PurposeAnthropogenic activities such as unsustainable consumption pattern is one of the reasons responsible for the ongoing environmental issues. Although, consumers are becoming increasingly aware and concerned about environmental problems their attitudes are not resulting in sustainable consumption behavior (SCB). Celebrity institutional entrepreneurs can engage and inspire the public at large and contribute to institutional change. Hence, this study aims to explore the potential of celebrity institutional entrepreneurship in galvanizing mainstream SCB by increasing the awareness of environmental issues and their consequences.Design/methodology/approachThis study examines the actor's influence by conducting a netnographic analysis of Leonardo DiCaprio's Instagram account. Further, qualitative interviews of account followers were also conducted to evaluate the influence of account on their awareness levels and consumption practices.FindingsOur findings indicate that account had a significant impact on consumers' environmental awareness and engagement with environmental issues. However, a partial impact was seen in case of their sustainable consumption practices. Our study concludes that celebrity institutional entrepreneurship can help in addressing the attitude-behavior gap in sustainability research.Originality/valueThis study is amongst the few studies that attempted to explore the ways to reduce the attitude-behavior gap in SCB. It examines the potential of celebrity institutional entrepreneurship to galvanize mainstream sustainable consumption. The results of this study are useful to key stakeholders (policymakers, marketers, social-environmental groups etc.) in the development of more effective strategies for sustainable development.

Kritik Ibn al-Jauzi Terhadap Hadis dalam Kitab Ihya Ulum ad-Din dan Pembelaan Abu al-Fadl al-Iraqi

In the world of Islamic intellectuals, Al-Ghazali is one of the Sufistic figures who understands Islam very well. Arguments and ways of thinking about philosophy, monotheism and others were able to become a bridge for Muslims in that era. But apart from the intellectual prowess of al-Ghazali can not be separated from the criticism of his thinking. Some scholars at that time tried to criticize al-Ghazali's thoughts, especially about the hadith arguments that he used in Islamic law. Some scholars' considered that al-Ghazali used the hadith maudlu'. This is as seen in one of his monumental works, Ihya 'Ulum ad-Din, both for the purpose of at-targhib (providing motivation) and at-tarhib (scaring), and/or fadhail al-a'mal (the virtue of attitude/ behavior). It is interesting to briefly examine the epistemological framework of hadith in al-Ghazali's thought, which according to some scholars' has a tasahhul (loose) attitude in terms of hadith transmission, thus drawing criticism from some scholars and even orientalists, and the basis held by al-Ghazali in narrating and using hadiths that are af and even willing' quality, especially those related to haram and halal. However, this monumental book by al-Ghazali is considered a very great book in its era until now because it includes various types of knowledge.

Implementation of the Andragogy Learning Model in Andragogy Competency Training for PKBM Tutors

This study aims to determine the implementation of the Andragogy Learning Model in Andragogy Competency Training for PKBM Tutors in Kampar Regency. The method used is descriptive qualitative. Researchers used observation, interviews and documentation. Sources of data are 2 tutors 5 students. The results showed that the implementation of the andragogy learning model was the delivery of material from the tutor/training instructor according to the material that had been mutually agreed upon, then there was a question and answer or discussion for joint evaluation. The results of the andragogy learning model showed that there was an increase and change in terms of knowledge, attitudes and skills. In knowledge knowing about andragogy competencies and how to apply them in adult learning. In attitude that the trainees are very good in attitude, behavior and activity so that enthusiasm in learning is very good. In terms of skills, participants have been able to practice in learning about andragogy competencies because they have in-depth understanding of andragogy competencies for tutors after training. The supporting factors are the enthusiasm of the participants, the focus of the participants, supported by PKBM Mutiara Kampar, the network between PKBM and tutors who are able to guide the participants well, and teach the material as expected. The inhibiting factor is the timing and delivery of materials that adapt to the understanding of the participants.

Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany

Climate change is a major concern today. This concern has led to the emergence of pro- environmental market trends, such as ethical consumerism. Although many consumers hold positive attitudes toward purchasing sustainable brands, their actual behavior is often inconsistent with their attitudes. This phenomenon, referred to as the attitude-behavior gap, has been an ongoing topic in many research papers. However, this gap with regards to sustainable fashion consumption has received limited attention and few researchers have identified potential marketing tactics to bridge the gap. The first purpose of this study is to gain insight on reasons behind the attitude-behavior gap for sustainable fashion consumption in Germany. The SHIFT framework is then applied to identify potential marketing tactics that could help reduce this gap. Fourteen interviews of German consumers, who expressed concerns about environmental degradation and stated that they had changed at least some of the their consumption behaviors in line with those concerns, were conducted to better understand attitudes toward purchasing sustainable fashion as well as factors that may impede behavior consistent with those attitudes. Interviews were analyzed using the grounded theory method. Analysis revealed the following potential contributors to the attitude-behavior gap for sustainable fashion: price, lack of presence, information, fashionability, self-over-sustainability and powerlessness. Based on these findings and the SHIFT framework, marketing tactics that could potentially influence sustainable fashion consumption were then identified. These tactics may prove useful for marketers in the sustainable fashion sector.

The effect of ecotourism knowledge on residents' attitudes in Otavalo, Ecuador: the knowledge theory of attitude–behavior consistency

PurposeResidents' supportive attitudes are essential for the successful development of ecotourism. Although existing literature has heavily relied on social exchange theory to explain residents' attitudes, this study explores a new theoretical direction by focusing on the cognitive process of residents' attitude formation. This study adopts the knowledge theory of attitude–behavior consistency that emphasizes the amount, relevance and complexity of ecotourism knowledge in shaping residents' positive attitudes toward tourism development in the regional community.Design/methodology/approachBased on a survey of 394 residents of Otavalo, Ecuador, this study confirmed the reliability and validity of measurements, used PLS-SEM for statistical analysis, and evaluated the effect of ecotourism knowledge on residents' attitudes toward ecotourism.FindingsUnder the control of community attachment and fair distribution of economic benefits supported by existing literature, this study finds that ecotourism knowledge has a positive and significant effect on residents' supportive attitudes toward tourism development.Research limitations/implicationsBy elucidating the cognitive process of residents' attitude formation and change, this paper shows the applicability of a knowledge-based theory to residents' attitudes toward tourism development, and offers practical implications for ecotourism policymakers and educational program developers.Originality/valueThis study adopts the knowledge theory of attitude–behavior consistency and shows the positive influence of ecotourism knowledge on residents' attitudes.

The Effectiveness of Using Breastfeeding Program for Father via Facebook to knowledge, Attitude, Behavior of Supporting of 6-Month Exclusive Breastfeeding in Low-Income Country

Background: The six-month exclusive breastfeeding rate in the Northeast region of Thailand has recently significantly decreased in contrast to all other regions in Thailand. Facebook is world widely use to increase that knowledge, attitude and behaviour to support breastfeeding. Therefore, the aim of this study is to test the effectiveness of using 6-month breastfeeding program for father via Facebook to knowledge, attitude, behavior of supporting of breastfeeding in low-income country.Method: A quasi-experimental design was used. The study was carried out from September 2020 – August 2021. The data of experimental group and control group were conducted in two tertiary hospital in Khonkaen province, Northeast Thailand. The participants were husbands of postpartum mothers who were admitted to the Obstetrics ward , Khonkaen Hospital, 2A and 2B ward, Srinagarin Hospital. The demographic data were analyzed by distribution of frequency, mean, percentage and standard deviation. The t-test were used to analyse the mean score of knowledge, attitude and behaviour of father by SPSS version 27. Results: 72 father were included. The different mean score of knowledge, attitude, behaviors of father to support the EBF among baseline and 6-month were shown. In intervention group, the different mean score of knowledge among baseline and 6-month was significant at P-value 0.01. The mean of knowledge at 6 months (mean=19.78, SD=5.50) was higher than the mean of knowledge baseline (mean=16.42, SD=4.22). Similarly, the different mean score of attitudes among baseline and 6-month was significant at P-value 0.14. The mean of attitude at 6-month (mean=108.03, SD=19.89) was higher than the mean of behaviour at baseline (mean=101.81, SD=17.99). In addition, the different score of behaviour among baseline (mean=65.86, SD=7.01) and 6-month (mean=68.58, SD=10.42) was significant at P-value=0.16. The mean score of behavior at baseline is lower than the mean of behaviour at 6 months. In control group, these is only the different mean of behavior baseline and 6-month was significant at P-value=0.00.Conclusions: This confirm that FB is good platform to transfer the breastfeeding knowledge to father in low income country. In the future, this program can be improved and test in other country that has the same condition.