Moving from mass customization to social manufacturing: a footwear industry case study

2018 ◽  
Vol 32 (2) ◽  
pp. 194-205 ◽  
Author(s):  
Xiuqin Shang ◽  
Zhen Shen ◽  
Gang Xiong ◽  
Fei-Yue Wang ◽  
Sheng Liu ◽  
...  
Keyword(s):  
Mass Customization ◽  
Footwear Industry

Motivating Growth in Low-tech Manufacturing Industries

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Naomi HERTZ
Keyword(s):  
Value Chain ◽  
Field Research ◽  
Sustainable Competitive Advantage ◽  
Manufacturing Plants ◽  
Footwear Industry ◽  
Technological Platform ◽  
Qualitative Methodologies ◽  
Developed World ◽  
Depth Interviews

Intensive manual labor enterprises in the developed world face challenges competing with products imported from countries where manufacturing costs are low. This reduces the volume of domestic production and leads to rapid loss of knowledge and experience in production processes. This study focuses on the Israeli footwear industry as a case study. Qualitative methodologies were applied, including in-depth interviews and field observations. A literature review on previous research, and contemporary trends was conducted. The field research examines challenges along the value chain in small factories. It finds that mass production paradigms impose a decentralized process between designers and manufacturers and therefore do not leverage local potential into a sustainable competitive advantage for small factories. The proposed solution is a digital and technological platform for small manufacturing plants. The platform mediates and designs the connections between production, technology, and design and enables the creation of a joint R&D system.

A Market-Based Design Strategy for a Universal Product Family

2012 ◽  
Vol 134 (11) ◽  
Author(s):  
Seung Ki Moon ◽  
Daniel A. McAdams
Keyword(s):  
Mass Customization ◽  
Universal Design ◽  
Product Family ◽  
Cost Effective ◽  
Differentiated Products ◽  
Product Family Design ◽  
Design Strategies ◽  
Market Segments ◽  
Light Duty

Companies that generate a variety of products and services are creating, and increasing research on, mass-customized products in order to satisfy customers’ specific needs. Currently, the majority of effort is focused on consumers who are without disabilities. The research presented here is motivated by the need to provide a basis of product design methods for users with some disability—often called universal design (UD). Product family design is a way to achieve cost-effective mass customization by allowing highly differentiated products serving distinct market segments to be developed from a common platform. By extending concepts from product family design and mass customization to universal design, we propose a method for developing and evaluating a universal product family within uncertain market environments. We will model design strategies for a universal product family as a market economy where product family platform configurations are generated through market segments based on a product platform and customers’ preferences. A coalitional game is employed to evaluate which design strategies provide more benefit when included in the platform based on the marginal profit contribution of each strategy. To demonstrate an implementation of the proposed method, we use a case study involving a family of light-duty trucks.

scholarly journals A Quantitative Model for Decomposing & Assessing the Value for the Customer

2014 ◽  
Vol 2 (1) ◽  
pp. 104-138 ◽  
Author(s):  
Susana Nicola ◽  
Eduarda Pinto Ferreira ◽  
João José Pinto Ferreira
Keyword(s):  
Network Analysis ◽  
Intangible Assets ◽  
Quantitative Model ◽  
Value Network ◽  
Enterprise Life Cycle ◽  
Footwear Industry ◽  
Proposed Model ◽  
Marketing Area ◽  
Structured Approach

The research presented in this paper proposes a novel quantitative model for decomposing and assessing the Value for the Customer. The proposed approach builds on the different dimensions of the Value Network analysis proposed by Verna Allee having as background the concept of Value for the Customer proposed by Woodall. In this context, the Value for the Customer is modelled as a relationship established between the exchanged deliverables and a combination of tangible and intangible assets projected into their endogenous or exogenous dimensions. The Value Network Analysis of the deliverables exchange enables an in-depth understanding of this frontier and the implicit modelling of co-creation scenarios. The proposed Conceptual Model for Decomposing Value for the Customer combines several concepts: from the marketing area we have the concept of Value for the Customer; from the area of intellectual capital the concept of Value Network Analysis; from the collaborative networks area we have the perspective of the enterprise life cycle and the endogenous and exogenous perspectives; at last, the proposed model is supported by a mathematical formal description that stems from the area of Multi-Criteria Decision Making. The whole concept is illustrated in the context of a case study of an enterprise in the footwear industry (Pontechem). The merits of this approach seem evident from the contact with Pontechem as it provides a structured approach for the enterprises to assess the adequacy of their value proposition to the client/customer needs and how these relate to their endogenous and/or exogenous tangible or intangible assets. The proposed model, as a tool, may therefore be a useful instrument in supporting the commercialisation of new products and/or services.

BREATHING SHOES AND COMPLEMENTARITIES: STRATEGIC INNOVATION IN A MATURE INDUSTRY

2008 ◽  
Vol 12 (02) ◽  
pp. 139-160 ◽  
Author(s):  
ARNALDO CAMUFFO ◽  
ANDREA FURLAN ◽  
PIETRO ROMANO ◽  
ANDREA VINELLI
Keyword(s):  
Product Innovation ◽  
Strategic Positioning ◽  
Strategic Innovation ◽  
Footwear Industry ◽  
Industry Performance ◽  
Unique Nature ◽  
Strategic Position ◽  
And Performance ◽  
Operational Excellence

This paper tells the story of Geox, an Italian footwear manufacturer that, in less than a decade, has become one of the world's largest shoe manufacturers. Applying the related notions of complementarity and performance landscape to study strategic positioning in the footwear industry, we show that, though grounded on product innovation (the original Geox breathes® patented system which allows ventilation in waterproof rubber sole), Geox's competitive advantage has not grown out of operational excellence in single activities in the business, but, rather, derives from a unique and consistent configuration of complementary activities. Such configuration represents an innovative strategic position and corresponds to a peak in the footwear industry performance landscape. The case study offers anecdotal evidence in support of complementarity based economic theory. It confirms that, in the presence of complementarities, rivals find strategy imitation and reverse engineering difficult due to the unique nature of the relationships among complementary variables.

Re-Coding Homes

2020 ◽  
pp. 1-19
Keyword(s):  
User Interface ◽  
Expert System ◽  
Interior Design ◽  
Mass Customization ◽  
Spatial Variations ◽  
Design Model ◽  
User Needs ◽  
Mass Housing ◽  
Layout Generation

The research project Re-Coding Homes aims to create flexible interior design solutions for standard mass housing units and differentiate them according to different user needs. The study consists of three basic steps defined as case study, development of the design model, and development of the user interface. The design model is characterized by a flexible expert system that leads to different spatial variations by multi-parametric layout generation based on parameters determined by user needs. In this sense, the design model acts as a mass customization tool that gives the possibility to create complete living environments together with all furniture and necessary equipment.

Exploring mass customization and textile application in medical products: re-designing scoliosis brace for shorter production lead time and better quality of life

2020 ◽  
Vol 90 (19-20) ◽  
pp. 2304-2321
Author(s):  
Olivia Ho-Yi Fung ◽  
Joanne Yip ◽  
Mei-Chun Cheung ◽  
Kit-Lun Yick ◽  
Kenny Yat-Hong Kwan ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Patient Compliance ◽  
Mass Customization ◽  
Lead Time ◽  
Interface Pressure ◽  
Negative Impacts ◽  
Exerted Pressure ◽  
The Impact

Bracing is the most common non-operative treatment option for patients with adolescent idiopathic scoliosis (AIS). However, existing brace designs have deficiencies, including a long production lead time and low patient compliance caused by the negative impacts of bracing on quality of life (QoL). The aim of this study was to address these problems by developing a new textile-based scoliosis brace in accordance with the biomechanics used in the existing braces for spinal correction. A case study of interface pressure had been carried out to determine the optimum combination of pads to be used in the proposed brace to correct a scoliotic spine. AIS patients who were undergoing hard brace treatment were recruited to complete a questionnaire (BrQ) on hard braces and on the proposed brace. The BrQ scores of the two types of braces were compared to assess their respective impacts on the QoL. The findings show that the proposed brace can address the issue of patient compliance by reducing the impact of bracing on QoL, and shorten the production lead time through incorporation of the mass customization concept into the design. Similar to most of the commonly-used scoliosis braces, the selected combination of pads used in the proposed brace for spinal correction shows a sufficient amount of exerted pressure and a similar function of active spinal correction.

scholarly journals Barriers in sustainable industry 4.0: a case study of the footwear industry

2020 ◽  
pp. 1-15
Author(s):  
Vaibhav S. Narwane ◽  
Rakesh D. Raut ◽  
Vinay Surendra Yadav ◽  
A. R. Singh
Keyword(s):  
Industry 4.0 ◽  
Footwear Industry
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