Classical Economic Theory and the Modern Economy

Author(s):  
Nathan Saunders
2017 ◽  
Vol 23 (45) ◽  
pp. 161
Author(s):  
Alexandre Coutant

Marketers as advertising executives have long been concerned by brand equity. Nevertheless, classical economic theory used to undervalue its importance in the marketplace, as brand could hardly fit the positivist epistemology it was relying on. Recent research arguing for a more comprehensive approach of consumption gave a new credibility to brands. Thus, the value of some of their intangible dimensions have been admitted enough to justify new kinds of communication strategies which are relying on brands’ identity strength. These socalled “identity brands” are supposed to operate as models for consumers. This paper is dealing with the theoretical justification of this strategy and the assumed reasons why consumers should have a taste for these kinds of brands.


1970 ◽  
Vol 30 (1) ◽  
pp. 74-99 ◽  
Author(s):  
R. Stephen Warner

The theme of this conference, “The Organizational Forms of Economic Life and Their Evolution,” implies a concern for specifying the limits of the applicability of classical and neo-classical economic theory. Presumably because we sociologists have been in the forefront of those who insist on the recognition of these limits, I have been asked to present a paper from the viewpoint of historical sociology. Now I suppose that your field and mine are alike in at least one respect: the infrequency of finding any one view on a broad and significant question. I am sure you will understand, therefore, my concentration on some lessons to be learned from the work of one of the heroes of my discipline, Max Weber (1864–1920). Weber, as you may know, was, among his other titles, a professor of economics and avoided the epithet of “sociologist.” Yet because sociology has changed since his day, largely under his influence, and because he was also a professor of law and of political science, we sociologists have now claimed him. Nevertheless, many of the issues that informed his massive scholarly research were and are issues central to both your field and mine.


First Monday ◽  
2005 ◽  
Author(s):  
David Lancashire

The nexus of open source development appears to have shifted to Europe over the last ten years. This paper explains why this trend undermines cultural arguments about "hacker ethics" and "post-scarcity" gift economies. It suggests that classical economic theory offers a more succinct explanation for the peculiar international distribution of open source development: hacking rises and falls inversely to its opportunity cost. This finding throws doubt on the Schumpeterian assumption that the efficiency of industrial systems can be measured without reference to the social institutions that bind them.


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