Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising

2019 ◽  
Vol 25 (7) ◽  
pp. 1028-1058 ◽  
Author(s):  
Fang Liu ◽  
Ali Kanso ◽  
Yong Zhang ◽  
Doina Olaru
2010 ◽  
Author(s):  
Nicole Gullekson ◽  
Sean D. Robinson ◽  
Luis Ortiz ◽  
Marcus J. Fila ◽  
Charles Ritter ◽  
...  

1997 ◽  
Author(s):  
Paula J. Schwanenflugel ◽  
Mike Martin ◽  
Tomone Takahashi

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