A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model

2019 ◽  
Vol 20 (4) ◽  
pp. 322-350 ◽  
Author(s):  
Sadhna Shukla
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavior Model ◽  
Green Products ◽  
Extended Theory

scholarly journals Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

2019 ◽  
Vol 11 (15) ◽  
pp. 4222 ◽  
Author(s):  
Leibao Zhang ◽  
Yanli Fan ◽  
Wenyu Zhang ◽  
Shuai Zhang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Cognitive Factor ◽  
Green Products ◽  
Green Consumption ◽  
Perceived Behavior Control

Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.

scholarly journals Predicting blood donation intentions and behavior among Australian blood donors: testing an extended theory of planned behavior model

Transfusion ◽  
2009 ◽  
Vol 49 (2) ◽  
pp. 320-329 ◽  
Author(s):  
Barbara M. Masser ◽  
Katherine M. White ◽  
Melissa K. Hyde ◽  
Deborah J. Terry ◽  
Natalie G. Robinson
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Blood Donors ◽  
Blood Donation ◽  
Behavior Model ◽  
Extended Theory ◽  
And Behavior

Application of the Extended Theory of Planned Behavior to Understand Holiday Purchase Intention During the COVID-19 Period

2021 ◽  
pp. 268-284
Author(s):  
Gönül Göker ◽  
Ilknur Ayar
Keyword(s):  
Statistical Analysis ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Analysis Method ◽  
Extended Theory ◽  
Statistical Analysis Method ◽  
The Impact

This study aimed to evaluate the holiday purchasing intentions of touristic consumers during the COVID-19 pandemic within the scope of the expanded TPB, which is empirically tested in very large areas in the disclosure of behaviors. In this study, in addition to TPB variables, fatigue variable was included. With the long-term nature and intensity of COVID-19, many people have naturally experienced some kind of physical or psychological fatigue. The impact of this fatigue caused by COVID-19 on the intention to buy holidays can be critical. In the first part of the study, holiday purchasing intentions, COVID-19 pandemic period, theory of planned behavior, and fatigue were explained. In the methodological part of the study, 389 people who were potential touristic consumers were surveyed. The data collected from the participants were measured by statistical analysis method, and the findings were reached.

scholarly journals Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

2019 ◽  
pp. 1203-1215
Author(s):  
Jabori Shanawi Abdulsahib ◽  
Bilal Eneizan ◽  
Anas Salman Alabboodi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Green Products ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Increasing Trend ◽  
The University

Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

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