Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.

Mapping Of Consumption Of Green Products For Urban Society Denpasar City

One of the points of the 2030 sustainable development goals is to ensure sustainable production and consumption patterns. One strategy that can be used is to consume food and non-food based on pro-environment (green product). This study aims to determine how the consumption pattern of green products from urban communities in Denpasar City. What are the internal and external factors that encourage urban communities in the city of Denpasar to consume green products? The analysis used in this research is descriptive analysis which is useful for looking at the average, cross tabulation of demographic factors, internal and external factors with the choice of consuming green products from the urban community of Denpasar. The results of the study stated that the factors that became the basis for people to consume green products were 1) the desire to adopt a more environmentally friendly lifestyle, 2) health factors, 3) better quality of goods, and 4) following trends. Types of Green Products consumed by respondents include: eco bags, drinking water bottles, straws, tablespoons, bath soap, organic vegetables and fruits, lunch boxes, snacks, cosmetics, and mineral water. Public awareness of the city of Denpasar is becoming a trend in the implementation of achieving sustainable development goals.

Green Consumerism in Brunei Darussalam

The aim of this chapter is to analyze the relationship of the demographic and socio-psychological determinants on consumers' green purchase behaviours in Brunei Darussalam, with the application framework of the affect-behaviour-cognition (ABC) model. A total of 119 consumers from different backgrounds participated in this study, whereby 113 respondents participated in the online questionnaire, and the other six respondents were interviewed. It is discovered that consumers who are more environmentally conscious are not necessarily likely to purchase green products, but are actually involved in green behaviours. However, in the environmental aspects of awareness, concern, and knowledge, the other factors, monthly income and educational level, did not possess major significance. The product attributes such as price and availability of the green products played a significant role in consumer buying decisions which will lead to the value-action gap phenomenon. Moreover, this study discovered the government is needed to promote and encourage green purchase behaviours in Brunei Darussalam.

Concepts of Green Marketing

Many countries are now understanding the harm that we humans have created to the mother Nature and hence Governments are planning to reduce pollutions by utilising these Green Products. Coming to India our Government has been a very active member who understands the importance and is already working on utilising these Green Products for examples utilisation of the Solar energy with the help of these Green Products. Nowadays the Individual organisations are also brining in the Green practises in their working. This process of exploring the green products is a continuous journey which will yield the results over a period of time and the results would be a healthy environment to our next generations. The outcome shows an inspirational demeanour of marketing proficient, towards green marketing. Keywords: Green Marketing, Concepts, Ecological Marketing,

Insurer’s Role in Intensifying Environmental Sustainability And Social Development

Objective – Sustainable insurance is the new concept that emerges in the current state, that every country adopting now. The objective of the study is to identify the insurance industry's role and contribution to promoting environmental sustainability. To outline sustainable insurance and sustainable/green products and services. Methodology – This paper explores the contribution of the insurance industry and its role in promoting environmental sustainability and social development. This is a theoretical paper, focused on the secondary sources of data from research publications, websites, books, journals, and articles. To achieve the objectives, this study will critically review previous literature and assess contemporary views from different perspectives. Findings– Various insurers are frequently focusing on their progress, enhancing their share of the market, and maintaining better risks to achieve marketplace success. Insurers should always be on the lookout for new ways to set themselves apart from the competition. The implication for insurers is that their actions matter a lot when it comes to environmental issues and providing green insurance solutions can open new business opportunities for the industry. The answer may lie in marketing new products related to potential climate change and the corresponding sustainability/green insurance. Novelty – Sustainable insurance is aimed primarily at developing innovative or green products and services, reducing risk, improving company efficiency, and supporting environmental, social, and financial sustainability. There hasn't been a general overview of the role of insurers in enhancing environmental sustainability and social development done yet. Theoretically, our work aids policymakers and other stakeholders in better understanding the role of insurers in enhancing environmental sustainability and social development. Type of Paper: Review JEL Classification: G20, G22, G23. Keywords: Insurance, Sustainability, Green insurance, Green products and services, Sustainable Development.

Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.

Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers

Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world. Increased consumption of green products is among the most effective strategies in adoption of sustainable consumption. The purpose of current research is to investigates the effect of shopping motivation (utilitarian) antecedents’ impact on utilitarian motivation and also discussed the mediating effect of utilitarian motivation on the association between utilitarian motivation antecedents and intention to purchase green products. Online survey was used to collect the data and SEM(structural equation modeling) was used to analyze data. The antecedents of shopping motivation (utilitarian) influence the intention of consumer about green buying. Four out of five hypothesis were supported. The findings of current research enable practitioners and managers to formulate strategies for sustainable consumption.