Marketing professional services: Are accounting students prepared?

1995 ◽  
Vol 13 (1) ◽  
pp. 91-109 ◽  
Author(s):  
Arthur Hiltner ◽  
John Gillett ◽  
Dennis Elbert
Keyword(s):  
Professional Services ◽  
Accounting Students ◽  
Marketing Professional

Marketing Professional Services: Are Accounting Students Prepared?

1996 ◽  
Vol 13 (1) ◽  
pp. 91-109
Author(s):  
Arthur A. Hiltner ◽  
John W. Gillett ◽  
Dennis J. Elbert
Keyword(s):  
Professional Services ◽  
Accounting Students ◽  
Marketing Professional

Marketing Professional Services

1977 ◽  
Vol 41 (1) ◽  
pp. 71-76 ◽  
Author(s):  
Philip Kotler ◽  
Richard A. Connor
Keyword(s):  
Professional Services ◽  
Specific Program ◽  
Marketing Professional ◽  
Professional Services Firms

A specific program for managers of professional services firms:

Marketing Professional Services

1969 ◽  
Vol 33 (4) ◽  
pp. 56-61 ◽  
Author(s):  
Everett B. Turner
Keyword(s):  
Professional Services ◽  
Management Consulting ◽  
Marketing Effort ◽  
Marketing Professional ◽  
Consulting Firms ◽  
Management Consulting Firms

Management consulting firms have been sensitive to management needs and quick to utilize whatever staff capabilities are necessary to satisfy that demand. However, these same firms have often been slow to recognize the marketing opportunities which have accompanied the changes in their field. This article discusses these changes, the reasons for a lack of organized marketing effort, the consequences of this marketing lag, and methods for effectively and ethically marketing professional services.

Proven Tips for Marketing Professional Services

1987 ◽  
Vol 3 (1) ◽  
pp. 28-37 ◽  
Author(s):  
Jeffrey Groob ◽  
Kathryn Shockey ◽  
Lee Watters ◽  
Tina Aluise
Keyword(s):  
Professional Services ◽  
Marketing Professional
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