An explanatory model of the influence of consumer exposure to sport sponsoring event

2021 ◽  
pp. 1-19
Author(s):  
Soledad Zapata Agüera ◽  
Laura Martínez Caro
Keyword(s):  
2013 ◽  
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Lisa S. Arduino ◽  
Marialuisa Martelli ◽  
Silvia Primativo ◽  
Maria De Luca ◽  
Andrea Albonico ◽  
...  

2022 ◽  
Vol 184 ◽  
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Lorena Gutierrez ◽  
Lilian Velasco ◽  
Sheila Blanco ◽  
Patricia Catala ◽  
María Ángeles Pastor-Mira ◽  
...  

2015 ◽  
Vol 27 (6) ◽  
pp. 750-763 ◽  
Author(s):  
A. P. S. Hungin ◽  
A. Becher ◽  
B. Cayley ◽  
J. J. Heidelbaugh ◽  
J. W. M. Muris ◽  
...  

2021 ◽  
Author(s):  
Vicente Morell-Mengual ◽  
M. Dolores Gil-Llario ◽  
Olga Fernádez-García ◽  
Rafael Ballester-Arnal

2013 ◽  
Vol 9 (4) ◽  
pp. 1-19 ◽  
Author(s):  
Silvia Cacho-Elizondo ◽  
Niousha Shahidi ◽  
Vesselina Tossan

Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.


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