scholarly journals Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility

2021 ◽  
Vol 12 (1) ◽  
pp. 520-534
Author(s):  
Mingyang Zhang ◽  
Zihao Chen ◽  
Yubing Fan ◽  
Zhiqiang Cheng ◽  
Ting Lv ◽  
...  
Author(s):  
Youngkeun Choi

The purpose of this study is to show how electronic word of mouth attracts users and drives purchases. By presenting the concept of electronic word of mouth in a variety of ways that provide different experiences, the author develops a model that explores the effects that explain the antecedents of electronic word of mouth and consumers' intention to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, argument quality, source credibility, source attractiveness, and source perception increase the electronic word of the consumer. Second, consumer electronic word of mouth increases his or her purchase intention. Finally, argument quality and source perception origin among the pioneers of the electronic word-of-mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to investigate the reciprocal engagement characterized by electronic word of mouth.


2005 ◽  
Vol 16 (3) ◽  
pp. 275-282 ◽  
Author(s):  
João de D.S. Carneiro ◽  
Valéria P.R. Minim ◽  
Rosires Deliza ◽  
Carlos H.O. Silva ◽  
Joel C.S. Carneiro ◽  
...  

2020 ◽  
Vol 12 (1) ◽  
pp. 36-46
Author(s):  
Mingyang Zhang ◽  
Yubing Fan ◽  
Chao Chen ◽  
Jingxia Cao ◽  
Hongshan Pu

2017 ◽  
Vol 9 (3) ◽  
pp. 369-384 ◽  
Author(s):  
Jikun Huang ◽  
Bowen Peng ◽  
Xiaobing Wang

Purpose Previous studies have mainly focused on public opinions regarding genetically modified (GM) technology and GM food. The purpose of this paper is to assess scientists’ attitudes on whether China needs to develop its national agricultural GM technology and their willingness to buy GM food. Design/methodology/approach A stratified sampling method was used to select and interview 806 scientists from six major agricultural universities and 20 research institutes under two national academies in China in 2013. Based on these data, the authors use both descriptive statistics and multivariate regression analysis to examine scientists’ attitudes toward agricultural GM technology and food, using GM soybean oil as an example of GM foods. Findings The survey results show that nearly three-quarters of scientists agree that China needs to develop its agricultural GM technology, but their attitudes differ largely. Only 29 percent of scientists are willing to buy GM soybean oil, similar to urban consumers (25 percent) in China. The knowledge of biology is extensive for some scientists but varies significant among scientists and correlates positively with their attitudes toward agricultural GM technology and GM soybean oil. Younger and male scientists with higher professional titles, and those involved in GM research are more in favor of China’s GM technology compared to other scientists. Female scientists, scientists with lower professional titles, those that have never engaged in GM research or are from non-agricultural scientific disciplines are less willing to buy GM soybean oil. Interestingly, their low willingness to buy GM soybean oil is inconsistent with the fact that it is the most common edible oil in China. Originality/value This study is the first to examine scientists’ attitudes toward GM technology and food in China. The results of this study contribute to understanding the current debates on GM technology and the relevance of research, based on the willingness to buy GM food, for decision making regarding the commercialization of GM technology.


2011 ◽  
Vol 219 (4) ◽  
pp. 238-245 ◽  
Author(s):  
Maria Pollai ◽  
Erik Hoelzl ◽  
Luise Hahn ◽  
Alexandra Hahn

The present research examined variables moderating the influence of anticipated consumption-related emotions on consumer decisions. Two studies indicated that the intention to purchase a product and the intention to take out a loan were influenced by anticipated emotions. The influence of anticipated emotions was similar for hedonic and utilitarian products. However, the influence was reduced when a belief in adaptation to products was cued. Examining the specific circumstances under which consumers base their decisions on anticipated emotions is relevant for marketing and consumer advisory service.


2004 ◽  
Author(s):  
Sebastiano A. Fisicaro ◽  
Karen Jagatic ◽  
Swati Buddhavarapu ◽  
Scott M. Reithel

2007 ◽  
Author(s):  
Kevin Blankenship ◽  
Duane Wegener ◽  
Richard Petty ◽  
Brian Detweiler-Bedell

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