Source credibility and persuasion: The role of message discrepancy in self-validation

2011 ◽  
Author(s):  
Abigail T. Evans ◽  
Jason K. Clark
Keyword(s):  
Source Credibility

scholarly journals Perceived truth of statements and simulated social media postings: an experimental investigation of source credibility, repeated exposure, and presentation format

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Lena Nadarevic ◽  
Rolf Reber ◽  
Anne Josephine Helmecke ◽  
Dilara Köse
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Repeated Exposure ◽  
Presentation Format ◽  
The Internet ◽  
Additive Effects ◽  
Fake News ◽  
Source Information ◽  
Internet Age

Abstract To better understand the spread of fake news in the Internet age, it is important to uncover the variables that influence the perceived truth of information. Although previous research identified several reliable predictors of truth judgments—such as source credibility, repeated information exposure, and presentation format—little is known about their simultaneous effects. In a series of four experiments, we investigated how the abovementioned factors jointly affect the perceived truth of statements (Experiments 1 and 2) and simulated social media postings (Experiments 3 and 4). Experiment 1 explored the role of source credibility (high vs. low vs. no source information) and presentation format (with vs. without a picture). In Experiments 2 and 3, we additionally manipulated repeated exposure (yes vs. no). Finally, Experiment 4 examined the role of source credibility (high vs. low) and type of repetition (congruent vs. incongruent vs. no repetition) in further detail. In sum, we found no effect of presentation format on truth judgments, but strong, additive effects of source credibility and repetition. Truth judgments were higher for information presented by credible sources than non-credible sources and information without sources. Moreover, congruent (i.e., verbatim) repetition increased perceived truth whereas semantically incongruent repetition decreased perceived truth, irrespectively of the source. Our findings show that people do not rely on a single judgment cue when evaluating a statement’s truth but take source credibility and their meta-cognitive feelings into account.

scholarly journals How Can Psychological Science Help Counter the Spread of Fake News?

2021 ◽  
Vol 24 ◽  
Author(s):  
Sander van der Linden ◽  
Jon Roozenbeek ◽  
Rakoen Maertens ◽  
Melisa Basol ◽  
Ondřej Kácha ◽  
...  
Keyword(s):  
Research Agenda ◽  
Source Credibility ◽  
Fake News ◽  
Intervention Effectiveness ◽  
Motivated Cognition ◽  
Individual Level ◽  
Psychological Science ◽  
Open Questions ◽  
The Individual

Abstract In recent years, interest in the psychology of fake news has rapidly increased. We outline the various interventions within psychological science aimed at countering the spread of fake news and misinformation online, focusing primarily on corrective (debunking) and pre-emptive (prebunking) approaches. We also offer a research agenda of open questions within the field of psychological science that relate to how and why fake news spreads and how best to counter it: the longevity of intervention effectiveness; the role of sources and source credibility; whether the sharing of fake news is best explained by the motivated cognition or the inattention accounts; and the complexities of developing psychometrically validated instruments to measure how interventions affect susceptibility to fake news at the individual level.

New product announcement: spokesperson a manifestation of increasing firm value

2018 ◽  
Vol 13 (6) ◽  
pp. 1635-1655
Author(s):  
Bikram Jit Singh Mann ◽  
Sonia Babbar
Keyword(s):  
Event Study ◽  
Firm Value ◽  
Source Credibility ◽  
Shareholder Value ◽  
Abnormal Returns ◽  
New Product ◽  
Content Type ◽  
Study Methodology ◽  
The Impact

Purpose Before introducing new products, companies make announcements regarding the launch of the product which influences stock market yields of the announcing companies. Information content of the new product announcement has never been an exclusive focused stream of research. Therefore, an assessment of the impact of the content characteristics of the new product announcement on the shareholder value and the impact of source credibility (spokesperson) in making such announcements is a major gap in the existing literature. The paper aims to discuss these issues. Design/methodology/approach First, the standard event study methodology has been employed on the sample to measure the abnormal gains/losses accruing to the announcing firms. Second, moderated regression analysis (MRA) is employed to identify the characteristics of the new product announcement and to check the role of the spokesperson in creating shareholder value. Findings The results of the event study indicate that the abnormal returns are generated during the new product announcement. The results of MRA disclose the variables having a positive and a significant influence on the effective returns of the announcing companies. Likewise, the role of the spokesperson has come out brightly as a credible communicator. Originality/value The research provides a direction to the announcing companies regarding the content of the announcement leading to a positive perception among the investing community. Likewise, it also provides direction to the investor community about the characteristics of the announcement content they give weight age in forming a perception of strength in evaluating the new product announcement, to which they are largely unaware.

Effects of online commenter sex cues and news receiver sex on commenter credibility

2021 ◽  
pp. 073953292110500
Author(s):  
Manu Bhandari ◽  
Matthew Emery ◽  
Sarah Scott ◽  
David Wolfgang
Keyword(s):  
Media Effects ◽  
Source Credibility ◽  
Interactive Media ◽  
Online Comments ◽  
Practical Implications ◽  
Time Theory

Online comments can affect news receivers’ news perceptions. But the role of individual online comment sources is still poorly understood. Using Sundar’s TIME (Theory of Interactive Media Effects) theory, this experiment examined the effects of commenter sex cues and news receiver sex on commenter credibility. Commenters with female (vs. male) names were rated higher in source credibility, and female news receivers were generally more likely to rate commenters higher on source credibility. Theoretical and practical implications are discussed.

scholarly journals Digital Media and Perceptions of Source Credibility in Political Communication

2014 ◽  
Author(s):  
Andrew Flanagin ◽  
Miriam J. Metzger
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Source Credibility ◽  
Selective Exposure ◽  
Political Information ◽  
Challenges And Opportunities ◽  
The Rich ◽  
Information Consumers

The rich research heritage on source credibility is fundamentally linked to processes of political communication and the provision of political information. Networked digital technologies, however, have recently complicated the assessment of source credibility by modifying people’s ability to determine source expertise and trustworthiness, which are the foundations upon which credibility evaluations have traditionally rested. This chapter explores source credibility in online contexts by examining the credibility of digital versus traditional channels, the nature of political information conveyed by social media, and the dynamics of political information online. In addition, this chapter considers related research concerns, including the link between credibility and selective exposure, the potential for group polarization, and the role of social media in seeking and delivering credible political information. These concerns suggest challenges and opportunities as information consumers navigate the contemporary information environment in search of the knowledge to make them informed members of a politically engaged citizenry.

The Effect of Herding Behaviors on Dual-Route Processing of Communications Aimed at Tourism Crowdfunding Ventures

2020 ◽  
pp. 004728752091951 ◽  
Author(s):  
Myung Ja Kim ◽  
James F. Petrick
Keyword(s):  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Herding Behavior ◽  
Substantial Impact ◽  
Argument Quality ◽  
Persuasive Communications ◽  
Likelihood Model ◽  
Dual Route

Communications can be integral in persuading funders to invest in visitor economy crowdfunding. Despite the important role of diverse communications on consumer persuasion, research on the effectiveness of persuasive communications related to crowdfunding ventures has been limited. To bridge the gap, this study aims to verify an elaboration likelihood model to better understand the role of dual-route persuasive communications. Seven hypotheses related to argument quality, source credibility, benefit of crowdfunding, attachment to fundraiser and platform, and continued crowdfunding were examined, using herding behavior as a moderator. The findings revealed that argument quality had a substantial impact on benefit. Further, source credibility was found to have positive impacts on benefit and attachment; benefit had a significant effect on attachment and continued crowdfunding, and attachment had the strongest influence on continued crowdfunding. Additionally, herding behavior was found to moderate five of the six hypotheses.

On the Conditional Cueing of Credibility Heuristics

2015 ◽  
Vol 43 (5) ◽  
pp. 672-693 ◽  
Author(s):  
Brandon Van Der Heide ◽  
Young-shin Lim
Keyword(s):  
Attitude Change ◽  
Source Credibility ◽  
Multiple Sources ◽  
Online Platform ◽  
Mediating Role ◽  
Consumer Review ◽  
Internet Users ◽  
Online Consumer ◽  
Online Consumer Review

When seeking information, Internet users often find multiple communicators co-presenting and expressing their opinions. This study examined how people judge message senders’ credibility in a multi-source environment based on system-generated cues, the consensus among multiple sources, and the effect of receiver’s familiarity with the online platform. Moreover, this research examined the mediating role of source credibility in attitude change in an online consumer-review community. Results indicated that users familiar with a platform were more likely to use system-generated cues for their judgment of credibility along with consensus heuristics, and the combination of heuristics influenced attitude through credibility. However, unfamiliar users relied on consensus heuristics but not system-generated cues. These findings and their theoretical implications are discussed.

Sign in / Sign up

Export Citation Format

Share Document