From the streets to the web: communication and democratic participation in the case of the ‘Sardines’

Author(s):  
Loris Caruso ◽  
Emiliana De Blasio
1998 ◽  
Vol 37 (3) ◽  
pp. 153-157 ◽  
Author(s):  
Neil Izenberg ◽  
Debra A. Lieberman

Author(s):  
Anne Gerdes

This chapter investigates al-Qaeda’s use of Web 2.0 as a tool for radicalization and recruitment. The media network of al-Qaeda is described in order to demonstrate the impact of their well structured media strategy for harnessing the power of the Web. They use a strategy that makes them stand out from other extremist groups, who in most cases lack an overall approach towards branding and Web communication. It is shown why this strategy works and enables al-Qaeda to set the agenda for online global jihadism and cultivate virtual communities of engaged jihobbyists. Finally, a virtue ethical perspective demonstrates the shortcomings of the al-Qaeda Web 2.0 strategies, by which it is suggested that their Achilles’ heel is exactly the ideas inherent to Web 2.0, which are reflected in a bottom up participatory perspective. Thus, the Al-Qaeda online social movement does allow for engaged user participation, but without providing opportunities for free spirited critical reflection and self articulation of goals.


2001 ◽  
Vol 98 (1) ◽  
pp. 51-65 ◽  
Author(s):  
Scott Smith

Environmental organisations have often adapted quickly to the workings of existing media institutions. Prominent organisations like Greenpeace feature regularly in mainstream news, demonstrating their deep understanding of mainstream media processes. Now the emerging sphere of the new media has opened up further space for environmental organisations to utilise. The Web promises new and more effective ways of communicating with Australians interested in, and concerned with, ‘the environment’. This paper explores the emerging sphere of communication via textual analysis of a number of Websites that contribute significantly to the environmental debate. Here we find a playing field which is only just beginning to take shape, where audiences are only just beginning to understand the game, and although many of the players are familiar, when this combines with complex environmental issues, we find a playing field characterised by heterogeneity and diversity. What follows is a survey of this entangled technocultural phenomenon.


2014 ◽  
pp. 1598-1615
Author(s):  
Anne Gerdes

This chapter investigates al-Qaeda's use of Web 2.0 as a tool for radicalization and recruitment. The media network of al-Qaeda is described in order to demonstrate the impact of their well structured media strategy for harnessing the power of the Web. They use a strategy that makes them stand out from other extremist groups, who in most cases lack an overall approach towards branding and Web communication. It is shown why this strategy works and enables al-Qaeda to set the agenda for online global jihadism and cultivate virtual communities of engaged jihobbyists. Finally, a virtue ethical perspective demonstrates the shortcomings of the al-Qaeda Web 2.0 strategies, by which it is suggested that their Achilles' heel is exactly the ideas inherent to Web 2.0, which are reflected in a bottom up participatory perspective. Thus, the Al-Qaeda online social movement does allow for engaged user participation, but without providing opportunities for free spirited critical reflection and self articulation of goals.


E-Management ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 7-18
Author(s):  
I. Yu. Alexandrova

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing research of Internet users, development of its concept. The stated goal is achieved by means of the solution of the following tasks: the analysis and systematization of the goals of the marketing research of the Internet users; identification and systematization of the empirical indicators, which are necessary for the research of the Internet users; the analysis and systematization of methods, techniques, the technician and procedures of a research of empirical indicators, including, special services, corresponding to methods of collecting primary empirical data in the web environment. The analysis of such methods of the marketing empirical research of the Internet users as a usability testing, an online experiment, a game experiment, a usability experiment, online questioning, online interviewing, including an individual deep online interview, a group deep online interview (online focus group), the content analysis of web messages of consumers, the analysis of traces, including analysis of site statistics, has been presented. Meanwhile, the attention is focused on observance of the necessity of full subordination of each of the presented techniques to the methodological principles of the corresponding basic method, which derivative it is, because violation of the specified requirement leads to inevitable vulgarization of scientific methodology of carrying out an empirical research and obtaining incorrect data. From the point of view of the author, an application by the marketing analyst of the concept of a research and research tools, presented in the article, in the course of the organization and carrying out market researches of the Internet users allows to obtain information, necessary for creation of effective marketing web communication and also to find and in due time to prevent potential and real communicative failures.


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