scholarly journals Methodology of a marketing research of Internet users

E-Management ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 7-18
Author(s):  
I. Yu. Alexandrova
Keyword(s):  
Empirical Research ◽  
Marketing Research ◽  
Point Of View ◽  
The Internet ◽  
Web Environment ◽  
Special Services ◽  
Internet Users ◽  
Web Communication ◽  
Methodological Principles ◽  
The Web

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing research of Internet users, development of its concept. The stated goal is achieved by means of the solution of the following tasks: the analysis and systematization of the goals of the marketing research of the Internet users; identification and systematization of the empirical indicators, which are necessary for the research of the Internet users; the analysis and systematization of methods, techniques, the technician and procedures of a research of empirical indicators, including, special services, corresponding to methods of collecting primary empirical data in the web environment. The analysis of such methods of the marketing empirical research of the Internet users as a usability testing, an online experiment, a game experiment, a usability experiment, online questioning, online interviewing, including an individual deep online interview, a group deep online interview (online focus group), the content analysis of web messages of consumers, the analysis of traces, including analysis of site statistics, has been presented. Meanwhile, the attention is focused on observance of the necessity of full subordination of each of the presented techniques to the methodological principles of the corresponding basic method, which derivative it is, because violation of the specified requirement leads to inevitable vulgarization of scientific methodology of carrying out an empirical research and obtaining incorrect data. From the point of view of the author, an application by the marketing analyst of the concept of a research and research tools, presented in the article, in the course of the organization and carrying out market researches of the Internet users allows to obtain information, necessary for creation of effective marketing web communication and also to find and in due time to prevent potential and real communicative failures.

scholarly journals An Intelligent Framework for Website Usability

2014 ◽  
Vol 2014 ◽  
pp. 1-13 ◽  
Author(s):  
Alexiei Dingli ◽  
Sarah Cassar
Keyword(s):  
Evaluation Process ◽  
Usability Evaluation ◽  
Point Of View ◽  
The Internet ◽  
Website Usability ◽  
The Past ◽  
Internet Users ◽  
Level Of Satisfaction ◽  
Evaluation Strategies ◽  
The Web

With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users’ experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations.

A cross-sectional survey among physicians on Internet use for epilepsy-related information (Preprint)

2019 ◽  
Author(s):  
Francesco Brigo ◽  
Simona Lattanzi ◽  
Giorgia Giussani ◽  
Laura Tassi ◽  
Nicola Pietrafusa ◽  
...  
Keyword(s):  
Internet Use ◽  
The Internet ◽  
Online Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Related Information ◽  
Internet Users ◽  
Therapeutic Decisions ◽  
The Individual ◽  
The Web

BACKGROUND The Internet has become one of the most important sources of health information, accessed daily by an ever-growing number of both patients and physicians, seeking medical advice and clinical guidance. A deeper insight into the current use of the Web as source of information on epilepsy would help in clarifying the individual attitude towards this medium by Internet users. OBJECTIVE We investigated views towards the Internet in a sample of Italian healthcare specialists involved in epilepsy field, to explore factors which explained the influence of information found on the internet. METHODS This study was a self-administered survey conducted in a group of members of the Italian Chapter of the International League Against Epilepsy (ILAE) in January 2018. RESULTS 184 questionnaires were analyzed. 97.8% of responders reported to seek online information on epilepsy. The Internet was most frequently searched to obtain new information (69.9%) or to confirm a diagnostic or therapeutic decision (37.3%). The influence of consulting the Internet on clinical practice was associated with registration to social network(s) (OR: 2.94; 95%CI: 1.28-6.76; p=0.011), higher frequency of Internet use (OR: 3.66; 95%CI: 1.56-9.21; p=0.006) and higher confidence in reliability of online information (OR: 2.61; 95%CI: 1.09-6.26; p=0.031). No association was found with age, sex, years in epilepsy practice or easiness to find online information. CONCLUSIONS Internet is frequently used among healthcare professionals involved in the epilepsy to obtain information about this disease. The attitude of being influenced by the Internet for diagnostic and/or therapeutic decisions in epilepsy is independent on age and years of experience in epilepsy, and probably reflects an individual approach towards the Web.

Homophily and Online Politics

2015 ◽  
pp. 958-971
Author(s):  
Kevin Wallsten ◽  
Dilyana Toteva
Keyword(s):  
Political Science ◽  
Deliberative Democracy ◽  
Empirical Research ◽  
Mass Communication ◽  
Future Research ◽  
The Internet ◽  
Representative Government ◽  
Internet Users ◽  
Online Politics ◽  
Insight Into

The expansion of the Internet and the sudden popularity of Web 2.0 applications, such as blogs, YouTube, Twitter, and Facebook, raise important questions about the extent and consequences of homophilous sorting in online political discussions. In particular, there is growing concern that Internet users' ability to filter out alternative points of view will lead political discourse to become more polarized and fragmented along ideological lines. The decline of deliberative democracy and the breakdown of America's system of representative government, the story goes, will be the inevitable causalities of political discussions moving from in-person to online. Unfortunately, the empirical research in fields such as mass communication, political science, and sociology provides no hard and fast conclusions about the amount of online homophily in political discussions. This article details this conflicted body of research and points to some areas where future research may provide more insight into the intersection of online politics and homophilous sorting.

Digital India

2018 ◽  
pp. 170-184 ◽  
Author(s):  
Amit Kumar Sinha
Keyword(s):  
Mobile Devices ◽  
Rapid Growth ◽  
Low Cost ◽  
The Internet ◽  
Tier 2 ◽  
Internet Users ◽  
Tier 3 ◽  
Changing Demographics ◽  
Minimal Effort ◽  
The Web

E-commerce and internet businesses are driving the rapid growth of the domestic IT-ITeS industry, attracting unprecedented global interest and funding. Indian e-commerce and internet companies are growing rapidly with about 460 million internet users and a tele-density of around 85.2%. Increasing penetration of the internet, adoption of smartphones and minimal effort low-cost mobile devices, changing demographics, mobile-empowered youth, and the emergence of tier 2 and tier 3 cities as major shopping hubs have been driving the growth of the industry, with new retail forces shifting its dynamics. Furthermore, the continued growth of large pure-play organisations that are powerhouses has moved retailers' focus to the web channel. These companies are not only becoming gateways to product research, but have also introduced consumers to new ways of viewing the retail process.

scholarly journals Identification of barriers to co-create on-line: the perspectives of customers and companies

2018 ◽  
Vol 12 (4) ◽  
pp. 452-471 ◽  
Author(s):  
Maryna Chepurna ◽  
Josep Rialp Criado
Keyword(s):  
Rank Correlation ◽  
Point Of View ◽  
The Internet ◽  
Structured Interviews ◽  
Conceptual Information ◽  
Content Type ◽  
Spearman’S Rank Correlation ◽  
Internet Users ◽  
On Line ◽  
The Difference

Purpose Value co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature (O’Hern and Rindfleisch, 2010). Although there have been substantive number of studies of what motivates customers to participate in value co-creation in the internet-based platforms, there is a lack of research of what the deterrents are that may prevent customers from contributing their ideas online. This research was undertaken to define the deterrents from the customers and companies’ point of view. Furthermore, the difference, if exists, between the users’ and marketing professionals’ ranking of the inhibitors to co-creation online is also studied. Design/methodology/approach This exploratory qualitative research is based on 20 in-depth semi-structured interviews with customers and 20 in-depth semi-structured interviews with marketing specialists from different companies. Spearman’s rank correlation is applied to explore the relationship between the internet users’ and marketers’ responses. Findings There are nine constraining factors. The results show that although there is a repetition of the mentioned constraining factors indicated by the both groups of the interviewees, the ranking of the barriers is distinctive. Research Implications New conceptual information is received on what restrains customers from co-creation from both customers’ and companies’ point of view. Practical Implications This paper explains the potential problems to be confronted when launching a co-creation project in the internet-based platforms and offers managers a preliminary guide to comprehension of the users’ deterrents rating. Originality The paper that defines deterrents to co-creation online.

Measuring Situational Anxiety Related to Information Retrieval on the Web Among English-Speaking Internet Users

2019 ◽  
Vol 31 (5) ◽  
pp. 480-491
Author(s):  
Carole Rodon ◽  
Anne Congard
Keyword(s):  
Information Retrieval ◽  
Complex Problem ◽  
The Internet ◽  
Internet Users ◽  
Sum Score ◽  
Affective Processes ◽  
Situational Anxiety ◽  
Internet Learning ◽  
English Speaking ◽  
The Web

Abstract Searching for information on the web is regarded as a complex problem-solving activity involving a range of cognitive and affective processes. Anxiety is a key affective factor. In this article, we describe the construction and initial validation stages of the Information Retrieval on the Web Anxiety Rate (IROWAR) scale. The final structure of this inventory was validated with a sample of 183 English-speaking Internet users. Reliability analyses indicated that the factors were internally consistent (Cronbach’s alpha: 0.92). When we checked divergent validity, we found negative correlations with both self-efficacy and positive attitude towards the Internet. There were no effects of either sex or age on the total IROWAR score, but the Internet search anxiety sum score decreased with the length of use. This scale will be useful in several domains, including research on the determinants of web anxiety, individuals’ experience of web anxiety and ways of supporting them and Internet learning.

Inside the discipline, outside the paradigm: keeping track of the New Art History

1997 ◽  
Vol 22 (3) ◽  
pp. 12-18 ◽  
Author(s):  
Lyn Korenic
Keyword(s):  
Graduate Student ◽  
Art History ◽  
Interdisciplinary Approach ◽  
Point Of View ◽  
The Internet ◽  
Historical Sources ◽  
Traditional Art ◽  
New Methodologies ◽  
The Web ◽  
The Way

From the point of view of a student of art history in the 1980s re-entering the discipline as a graduate student, the ‘new’ art history represents a dramatically wider field of enquiry involving new methodologies, although ‘old’ art history is still pursued by some academics. The ‘new’ art history employs an interdisciplinary approach which embraces materials far beyond ‘traditional’ art historical sources, and so information has to be sought outside the art library and via the Internet. Librarians responsible for supporting art history studies need to keep in touch with teachers, with curriculum developments, and with the discipline itself; it may also be helpful to get involved in staff/student use of the Web, and to collaborate with other Humanities librarians. The way in which the ‘new’ art history branches out in all directions parallels the hypertext linkages of the Web and the complexity of our globally-connected world.

scholarly journals Learning in an Internet Environment during Early Childhood

2003 ◽  
Vol 4 (2) ◽  
pp. 172-187 ◽  
Author(s):  
Ofra Nir-Gal ◽  
Talia Nur
Keyword(s):  
Early Childhood ◽  
Young Children ◽  
Learning Environments ◽  
The Internet ◽  
Web Environment ◽  
Internet Learning ◽  
Internet Environment ◽  
Use Of The Internet ◽  
Source Of Information ◽  
The Web

The present study focuses on the Internet activity of young children in order to examine how these children utilized the Internet and their potential in the uses of the Internet. The study sample consisted of 20 children, from both compulsory and pre-compulsory kindergarten. Two Internet learning environments were examined: (1) the ‘universal’ environment of the Web, where a search engine was used for navigation; and (2) the ‘modified’ Web environment, which was created in accordance with the abilities and level of young children. It was shown that young children who operated in a ‘modified’ Internet environment manifested better control of the uses of Internet interfaces and were better oriented in the Internet environment when compared with their activity in the ‘universal’ Internet environment. Another finding was that not all of the Internet uses constitute a meaningful learning environment for young children. In order for the environment to be advantageous for children, Internet uses must be structured in accordance with the children's levels of development and needs, with the emphasis on the use of the Internet as a source of information in parallel with concrete activity and teacher/adult mediation in the children's Internet activity.

scholarly journals Personalized Recommender System for Calculus using Content-Based Filtering Approach

2018 ◽  
Vol 7 (3.15) ◽  
pp. 110 ◽  
Author(s):  
Noor Latiffah Adam ◽  
Muhammad Alif Zulkafli ◽  
Shaharuddin Cik Soh ◽  
Nor Ashikin Mohamad Kamal ◽  
Nordin Abu Bakar
Keyword(s):  
Recommender System ◽  
The Internet ◽  
Internet Users ◽  
Basic Calculus ◽  
Personalized Recommender System ◽  
Many Sources ◽  
Content Based Filtering ◽  
Human Kind ◽  
The Web ◽  
Filtering Approach

In this millennial age, Internet is becoming essential to human kind. Along with the growth of Internet users, information is also becoming huge and starting to cause difficulties to find the relevant contents. Thus, the recommender system was introduced. It helps the user to suggest the items based on the user’s preferences. This system could help the students as Calculus is one of the tough subjects feared by most students. Credits given to the technology as many sources on the web can provide tutorials, working examples and solutions on the subjects. However, there are too many of them. Students had to make a few selections, which one can fulfil their needs of specific calculus topics. The personalized recommender system developed was a content-based filtering recommender system with its own scraping engine to collect the sources from the Internet which focuses on the basic Calculus topics. The system and engine were constructed by using Flask framework together with its relevant libraries. 

scholarly journals “Stars” from the Tube

2015 ◽  
pp. 28-36
Author(s):  
E. V. Dukov
Keyword(s):  
Point Of View ◽  
The Internet ◽  
Business Professionals ◽  
Musical Life ◽  
Web Community ◽  
Show Business ◽  
The Status ◽  
Novice Users ◽  
New Type ◽  
The Web

“Stars” from the Tube (by Evgeny Dukov) deals with the new socio-cultural trend - individual artistic industry. It developed on the basis of appearance in the Internet of the Blog website (1990-s) and the YouTube video hosting (2000-s). Arisen independently of one another, they began to play a very important role in contemporary musical life: the bloggers became conductors of the new musical content that they would “catch” in the Internet; the technical capabilities of YouTube made saturation of that content simple, even for novice users. All this has led to the emergence of a new type of “stars”; they “break out” without any assistance of show business professionals, without competitions and festivals, but always with some initial aid of bloggers. The Internet audience finds something interesting for themselves in the creative work of the “stars”, which makes music critics, sociologists, and other specialists solve the problem of artistic preferences of the modern (mostly young) Internet audience. However, the bloggers themselves usually remain in the shadows. They unselfishly open to the web community and promote in the Internet any phenomenon which, from their point of view, can claim the status of artistic.

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