Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising

1980 ◽  
Vol 44 (3) ◽  
pp. 316 ◽  
Author(s):  
John R. Rossiter ◽  
Thomas S. Robertson
Keyword(s):  
Drug Advertising

Research on the Effects of Over-the-Counter Drug Advertising

1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter
Keyword(s):  
Drug Misuse ◽  
Pharmaceutical Advertising ◽  
Drug Usage ◽  
Over The Counter ◽  
Drug Advertising ◽  
The Social ◽  
The Media ◽  
Commercial Advertising ◽  
The Impact

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.

The other Side of the Coin: Another Physician Views Drug Advertising

1976 ◽  
Vol 6 (1) ◽  
pp. 9-12
Author(s):  
Michael Halberstam
Keyword(s):  
Medical Profession ◽  
The Other ◽  
Previous Article ◽  
Medical Journals ◽  
Drug Advertising ◽  
Proper Role ◽  
Drug Promotion

Dr. Halberstam's views are in direct contradiction to those stated in the previous article, emphasizing the absence of consensus, even among physicians, concerning the proper role of drug promotion. He points out that few physicians are influenced by ads appearing in medical journals and defends the medical profession against charges of over-prescribing on the basis that no standards exist for what is “over” or what is “under” and suggests that many patients may be under-medicated.

The Role of the Federal Trade Commission in Regulating Over-the-Counter Drug Advertising

1974 ◽  
Vol 4 (3) ◽  
pp. 232-237
Author(s):  
Thomas J. Donegan
Keyword(s):  
Drug Abuse ◽  
Empirical Research ◽  
Federal Trade Commission ◽  
Primary Concern ◽  
Over The Counter ◽  
Drug Advertising

Mr. Donegan's presentation touches upon some of the legislative and administrative problems facing the FTC in reviewing unfair practices in drug advertising. The FTC's primary concern is with the truthfulness of advertising practices and is now requiring substantiation of drug claims. Mr. Donegan sees a move in the direction of reviewing the possible relations between drug advertising and drug abuse. He actively encourages empirical research to substantiate this charge.

The Role of the Federal Trade Commission in Regulating Non-Prescription Drug Advertising and Promotion

1992 ◽  
Vol 22 (2) ◽  
pp. 265-276 ◽  
Author(s):  
Marianne R. Watts ◽  
Judith D. Wilkenfeld
Keyword(s):  
Prescription Drug ◽  
Drug Administration ◽  
Federal Trade Commission ◽  
Food And Drug Administration ◽  
Over The Counter ◽  
Drug Advertising ◽  
Prescription Drug Advertising ◽  
Advertising And Promotion

The article focuses on the manner in which the Federal Trade Commission regulates advertising in general and over-the-counter drug advertising in particular. It also highlights the cooperation that exists between the Commission and the Food and Drug Administration in both food and drug matters.

Special Discussion of Two Major Questions

1974 ◽  
Vol 4 (3) ◽  
pp. 297-309
Keyword(s):  
Self Regulation ◽  
Drug Advertising ◽  
The Impact

Two questions which arose again and again during the Hearings concerned the role of self-regulation and research. Comments from various witnesses have been grouped together to enable the reader to compare the various view points on two major and persistent questions: “Is Self Regulation Possible?” and “Who Should Study the Impact of Drug Advertising?” No attempt has been made to edit these remarks into a dialogue. The witnesses stated their opinions to the Panel, not to one another, and they appear here in an order to facilitate comparison.

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