Visual Metaphors in Set and Properties Design for ‘Setengah Nada Bergeming’ Film Trailer

In a film production, production design is an important aspect that supports the narrative or story. In production design visual metaphors are often used as concepts for sets and props which have the ability to transform a long text into a shorter visual. Visual metaphor itself is a representation of a place, person, nature, and object that can be a tool to build a narrative as well as describe the nature of a character in a film. The use of visual metaphors can be done by understanding the characters in the film, because each have different characteristics and its own uniqueness. By understanding and using the 3-dimensional aspect of the character as the basis for the design of sets and props, production designers can apply visual metaphors in the design of sets and properties that are suitable for the needs of characters and narratives in films. This paper uses a qualitative approach which elaborates the process of applying visual metaphors into the set and properties design, by using the 3-dimensional character theory as the base for producing the short film trailer entitled Setengah Nada Bergeming. This research finds that by dissecting each element of the 3-dimensional character, production designer can intensify not only how a character is represented and how its contributes in building the entire narrative of the story. Keyword: visual metaphors, 3-D characters, sets, properties, short film, trailer.

Visual syntax in social media

Modern technologies have fundamentally changed the sphere of communication. One of the interesting social media characteristics is the prevalence of the visual transmission mode. Regardless of the fact that photo-rhetoric in social networks usually lacks complexity and is often limited to the statement of facts, there exist more complex forms of visual syntax. The article analyses the options for creating a twofold semantic conception of images, enabling communication to expand temporally. Moreover, there have been demonstrated the visual metaphors in social networks as exemplified by 2020 gestalt.

SynCoPa: Visualizing Connectivity Paths and Synapses Over Detailed Morphologies

Brain complexity has traditionally fomented the division of neuroscience into somehow separated compartments; the coexistence of the anatomical, physiological, and connectomics points of view is just a paradigmatic example of this situation. However, there are times when it is important to combine some of these standpoints for getting a global picture, like for fully analyzing the morphological and topological features of a specific neuronal circuit. Within this framework, this article presents SynCoPa, a tool designed for bridging gaps among representations by providing techniques that allow combining detailed morphological neuron representations with the visualization of neuron interconnections at the synapse level. SynCoPa has been conceived for the interactive exploration and analysis of the connectivity elements and paths of simple to medium complexity neuronal circuits at the connectome level. This has been done by providing visual metaphors for synapses and interconnection paths, in combination with the representation of detailed neuron morphologies. SynCoPa could be helpful, for example, for establishing or confirming a hypothesis about the spatial distributions of synapses, or for answering questions about the way neurons establish connections or the relationships between connectivity and morphological features. Last, SynCoPa is easily extendable to include functional data provided, for example, by any of the morphologically-detailed simulators available nowadays, such as Neuron and Arbor, for providing a deep insight into the circuits features prior to simulating it, in particular any analysis where it is important to combine morphology, network topology, and physiology.

Artistic aspects of the design of information messages against Covid-19

The purpose of the article is to identify effective artistic and figurative approaches in the system of designing information messages aimed at increasing the social responsibility of the population for the period of the epidemiological situation associated with the spread of Covid-19 infection. The methodology is based on the general principles of scientific knowledge that correspond to art discourse: system-analytical, comparative, and formal methods, as well as on artistic-compositional analysis, synthesis, and generalization. Scientific novelty. A comprehensive analysis of anti-antiquity information messages was conducted. Shaping features and the most commonly used visual images contribute to the formation of adequate behavior, activating the attention of the population to those protected from the effects of coronavirus threats. Conclusions. It is determined that the information messages of antiquity direction created by means of visual metaphors, associations, and comparisons are the most expressive and effective in the context of influence on the target audience.Key words: information messages, graphic design, visual image, social advertising, coronavirus threat.

Ecoposter as a Form of Socio-cultural Communications

The article reveals the role of the poster, which at the beginning of XXI century doesn’t lose the position of the main advertising medium for outdoor (especially in city lights), in interiors for various purposes, even as an element of the decor instead of paintings, in virtual competitions of various themes, and can be transformed into online ads banners. Purpose of the study is environmental social advertising, an empirical analysis of visual language and stylistic trends in the poster was conducted. The research methodology is based on rethinking the results of the International Project “ECO-Culture”, whose objectives were the development of eco-thinking, popularization of eco-trends, the formation of poster art a new lifestyle in an urban environment, promoting the concept of clean cities and consumer culture. In this way, the role of education, art and design and the responsibility of each of us in the systemic changes for the environment is proved. To achieve this goal, scientific methods were used: system-structural, socio-cultural, axiological, comparative, method of theoretical generalization. Scientific novelty. Ecoposter has been actualized as a form of socio-cultural communication, strategically aimed at preserving the environment and creating comfortable conditions for human life and activity, changing consumer attitudes, strengthening social responsibility and positive values. Conclusions. The current state of ecoposter, in particular in Ukraine, motivates further initiatives and interdisciplinary approach to the development of ecoculture in society by means of Poster Art. In the arsenal of techniques to increase the efficiency and aesthetic level of ecoposters, the authors highlighted the use of creative advertising technologies – visual metaphors, hyperbole, associations, allegories and metonymy, focusing on the experience of famous poster artists and participants in international exhibitions and competitions.

A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective

This paper aligns with a field of research that deals with the use of multimodal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of cross-domain mappings in a particular genre. Specifically, we describe and analyze the cognitive-discursive nature and functioning of visual metaphors in political and social cartoons. This paper first explores the concepts of image schemas, image metaphors, and visual metaphors, as well as the notion of metaphoricity in discourse. We then carry out the analysis of multimodal metaphors in a corpus of editorial cartoons that depict the Covid-19 pandemic, and other related issues within social and political contexts. Some of our findings suggest that cartoons often evoke multilayered off-line frames, image metaphors and conceptual metaphors in order to enhance the persuasive power of their semiotic arrangement, especially by inviting their audience to actively participate in meaning-construction processes

How visual metaphors can contradict verbal occurrences

We investigate the different interpretations related to the metaphorical imprint of climate change in English and French media discourses. This cross-linguistic perspective is motivated by the particularities of both languages which have been assumed to promote different understandings of climate change-related concepts. We focus on the metaphor carbon footprint whose meaning can be compared to another climate change metaphor in English: fingerprint . These two source domains share a highly specific and concrete meaning interpreted from lexical constructions enabled by the English language. In French, however, such a specification cannot be interpreted from the meaning of the metaphor empreinte carbone ( carbon imprint ) which defines a similar concept. We rely on visual representations of these metaphorical expressions in English and French to discuss the characteristics associated with each source domain: we show that visual metaphors can contradict expectations emerging from the interpretations of verbal metaphors.

Dynamic graph exploration by interactively linked node-link diagrams and matrix visualizations

The visualization of dynamic graphs is a challenging task owing to the various properties of the underlying relational data and the additional time-varying property. For sparse and small graphs, the most efficient approach to such visualization is node-link diagrams, whereas for dense graphs with attached data, adjacency matrices might be the better choice. Because graphs can contain both properties, being globally sparse and locally dense, a combination of several visual metaphors as well as static and dynamic visualizations is beneficial. In this paper, a visually and algorithmically scalable approach that provides views and perspectives on graphs as interactively linked node-link and adjacency matrix visualizations is described. As the novelty of this technique, insights such as clusters or anomalies from one or several combined views can be used to influence the layout or reordering of the other views. Moreover, the importance of nodes and node groups can be detected, computed, and visualized by considering several layout and reordering properties in combination as well as different edge properties for the same set of nodes. As an additional feature set, an automatic identification of groups, clusters, and outliers is provided over time, and based on the visual outcome of the node-link and matrix visualizations, the repertoire of the supported layout and matrix reordering techniques is extended, and more interaction techniques are provided when considering the dynamics of the graph data. Finally, a small user experiment was conducted to investigate the usability of the proposed approach. The usefulness of the proposed tool is illustrated by applying it to a graph dataset, such as e co-authorships, co-citations, and a Comprehensible Perl Archive Network distribution.