Affected by the epidemic situation and driven by the new economic model, the influence of live broadcast has been expanding. The most significant feature of live selling of agricultural products is direct marketing in production areas, which prevents middlemen from making price differences. Through the analysis of the mode, type and content of the network live broadcast of agricultural products, the corresponding problems are summarized by means of case analysis and questionnaire survey. According to the characteristics of network live broadcast and agricultural products, this paper puts forward the corresponding marketing strategies, explores the way to improve the sales of agricultural products by using the live broadcast platform, and at the same time, it has a certain reference for Rural Revitalization.
Research on the Live Broadcast Operation Strategy of Agricultural Products E-commerce