Situation of Logistics Management Students Participating in Innovation and Entrepreneurship Activities

With the development of social economy, innovation and entrepreneurship have made great contributions to society. In order to actively respond to policies and keep pace with the times, colleges and universities encourage students to actively participate in innovation and entrepreneurship competitions. This article starts from the questionnaire situation of logistics management students participating in innovation and entrepreneurship activities in a school, analyzes the reasons that promote and hinder students from participating in innovation and entrepreneurship activities, and puts forward further suggestions based on the current situation and resources.

The Status Quo, Problems and Countermeasures of the B&B Industry in China

With the rapid development of the domestic economy and the continuous improvement of the people's living standards, China's all-in tour continued to warming. As the segment of tourism accommodation products, the B&B is in the guidance of rural revitalization policies to show vigorous vitality. This paper discusses the development status and existing problems of China's B&B Industry in recent years, and put forward countermeasures.

The Effect of Exhibition on Urban Economic Development

Along with the process of economic globalization, international exhibition concentrates the flow of people, logistics and information, which is in line with the trend of economic globalization. Exhibition economy is an important part of the global economy, and the study of exhibition will play a decisive role in regional economic development. This paper analyzes the influence of the number of exhibition activities, exhibition area, number of meeting activities and the number of meeting participants on direct economic benefits, induced economic benefits and total economic benefits on Xiamen City using multiple regression analysis. The results demonstrate the importance and difference of exhibitions and meetings to the economic development of Xiamen City.

A Glimpse at the Study of English Neologism

Language is a social phenomenon and changes with the development of society. Neologisms are new words and new expressions which are the cutting edge of language. Neologisms are being invented or introduced every day to express new things and new ideas in society. Scholars usually discuss neologisms from two perspectives: the time perspective and the semantic perspective. Neologisms can be classified according to their functions, their coinage processes, their formation, and their sources. There are three main methods of new word creation: neologisms by rules of word-formation; neologisms by adding new meanings to existing words; neologisms by borrowing words from other languages. Even a single method is quite productive in new word creation.

Use of Local Advantages to Promote the Development of MICE Tourism-Take Hunan Province as an Example

Hunan is a major province of tourism resources in China, but the current situation of exhibition tourism is not performing well. In order to study how to use local advantages to promote the development of exhibition tourism, this article deeply studies the factors influencing the decision-making behavior of exhibition tourists, and analyzes the factors and reliability through SPSS22.0 software. Finally, the factors that affect the decision-making behavior of exhibition tourism are summarized into six factors: exhibition organization factors, auxiliary and basic tourism supply factors, personal factors, destination attractive factors, cost factors, and self-improvement factors. And analyze the local advantages of Hunan: rich natural resources, huge development potential, and profound cultural heritage. Finally, four suggestions for the development of the exhibition tourism market are put forward: improving the quality of exhibition tourism products, optimizing the supply system of exhibition tourism destinations, increasing publicity in a specific period, and determine government policy inclination.

Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain

The e-commerce live broadcast sales model is a brand-new sales model born based on web live broadcasts, and it has quickly been favored by the consumer goods market. As a new sales format, we need to conduct an in-depth analysis of its model to grasp the law of its generation and development, and find the problems in its development. This article mainly analyzes the basic form and internal logic of the e-commerce live broadcast sales model from the perspective of the supply chain. Relevant suggestions are proposed for its current development problems.

Influencing Factors of Logistics Management Students’ Participation in Innovation and Entrepreneurship Competitions

In the era of “mass entrepreneurship and innovation”, society has gradually increased the requirements for students’ innovation and entrepreneurship capabilities. The article takes the logistics management major of Xiamen University Tan Kah Kee College as the research object, uses the analytic hierarchy process and the fuzzy comprehensive evaluation method to analyze the influencing factors of students’ participation in innovation and entrepreneurship activities with targeted solutions proposed in the final.

An Empirical Study on the Influence of Asset-backed Securitization on the Profitability and Liquidity of Commercial Banks of China

This paper uses the panel data of Chinese commercial banks to analyze the impact of credit asset-backed securitization on the profitability and liquidity of Chinese commercial banks. The results show that there is a significant negative correlation between asset-backed securitization and the profitability of commercial banks in China. The main reason for this phenomenon is that China’s credit asset-backed securitization is still in the pilot stage. The main purpose of asset-backed securitization is not to improve the level of profitability, but to broaden the financing channels, in addition, the high transaction cost of asset-backed securitization is also an important reason. However, there is no significant correlation between asset-backed securitization and the liquidity of commercial banks in China. The reason is that although asset-backed securitization can make the future income of banks cash in advance, considering the efficiency of capital use and the rationality of assets and liabilities, banks will use these funds to make new loans, which reduces the liquidity of banks.

A Postcolonial Reading of Frank McCourt

Post-colonialism, as an academic discipline, analyzes, explains, and responds to the cultural legacy of colonialism and imperialism. The Irish American writer Frank McCourt won a Pulitzer Prize for his 1996 memoir Angela’s Ashes, a tragicomic memoir of the misery and squalor of his childhood. Later in 1999, he authored ‘Tis, which continues the narrative of his life, picking up from the end of Angela’s Ashes and detailing his life after he returned to New York. Being mostly analyzed within the framework of personal growth or feminism, Frank McCourt’s memoir, therefore, has been regarded as a motivational life story. Within the postcolonial context, however, his memoir can be interpreted from a quite different perspective. Although Ireland has never been a colony of America, certain critical concepts from post-colonialism can be applied to the exploration of the identity formation of Frank McCourt.