Start-ups have a very important role in economic growth, the existence of a start-up can open up many new jobs. However, not all start-ups that are developing can become successful start-ups. This is because start-ups have a high failure rate, data shows that 75% of start-ups fail in their development. Therefore, it is important to classify the successful and failed start-ups, so that later it can be used to see the factors that most influence start-up success, and can also predict the success of a start-up. Among the many classifications in data mining, the Decision Tree, kNN, and Naïve Bayes algorithms are the algorithms that the authors chose to classify the 923 start-up data records that were previously obtained. The test results using cross-validation and T-test show that the Decision Tree Algorithm is the most appropriate algorithm for classifying in this case study. This is evidenced by the accuracy value obtained from the Decision Tree algorithm, which is greater than other algorithms, which is 79.29%, while the kNN algorithm has an accuracy value of 66.69%, and Naive Bayes is 64.21%.
Implementation of Decision Tree Algorithm in Customer Recency, Frequency, Monetary, and Cost Profiling: a Case Study of Plastic Packing Industry
