Airing for over 50 years, New Zealand’s Country Calendar (CC) television show tells the stories of those who live and work on the land. This article presents a thematic analysis of 25 years of programme content, identifying a balance of ‘connection’ and ‘progress’ themes across this time frame, linked to the political economy of NZ broadcasting and agriculture. The concept of the rural idyll helps explain the connection theme’s focus on family, community, a passion or dream, and history and tradition. However, CC’s version of the rural idyll goes beyond nostalgia and the expression of shared social ideals to include the practical, day-to-day ‘work’ of contemporary farming. Ultimately, CC’s content is shaped by the broadcasting and agricultural policies and structures which impact its funding, subjects and socio-economic environment.
The Political Economy of Policy Instrument Choice: Theory and Evidence from Agricultural Policies