Personifying the Musical Establishment
As Auric’s film career continued to expand during the late 1950s and 1960s, he also held more arts administration positions. Perhaps the most important was his continuing presidency of SACEM. After the establishment of the Fifth Republic in 1958, Auric heeded Culture Minister André Malraux’s call for cultural action. With other leaders at SACEM, Auric initiated a series of transformations to the society. After expanding the membership and increasing the benefits to members, he led the creation of a cultural action program that now annually awards more than 50 million euros per year in grants. Auric’s most prominent position, however, was as Administrator of the Réunion des Théâtres Lyriques Nationaux. During his six years running the Paris Opéra and Opéra-Comique, he implemented a number of reforms that restored the Opéra’s financial health.