Mobilizing for Change

2020 ◽  
pp. 98-116
Author(s):  
Caty Borum Chattoo
Keyword(s):  
Social Change ◽  
Life Cycle ◽  
Public Engagement ◽  
Documentary Film ◽  
News Coverage ◽  
Case Analysis ◽  
Narrative Persuasion ◽  
Public Attention ◽  
Call To Action

Chapter 5 presents an extended case analysis of the 2013 independent documentary film, Blackfish. Positioning Blackfish within the context of contemporary networked activism offers a lens to consider how a nonfiction story can capture public attention and fuel grassroots public engagement. As this chapter illuminates, social change is aided by documentary storytelling through a framework that includes key elements: narrative persuasion and the role of emotion, amplified community from online and offline activism, cultivated media narrative, strategic layered distribution, and a call to action embedded in the storytelling. While this schema is not the only way to contemplate social change with documentary storytelling at the fore, analysis of Blackfish as a cultural phenomenon illuminates a central concept: The emotional lens of an investigative documentary, combined with planned and organic public engagement and activism, sparked news coverage and shaped a consistent media narrative through every distribution stop in the film’s life cycle.

Corruption in the Public Eye

2014 ◽  
pp. 258-272
Author(s):  
Elitza Katzarova
Keyword(s):  
Social Media ◽  
Social Change ◽  
Case Studies ◽  
News Coverage ◽  
Negotiation Strategy ◽  
The Public ◽  
First Case ◽  
Social Media Platforms ◽  
Analytical Tools

What role is there for publicity in the global anti-corruption debate? This chapter introduces the concepts of “transparency” and “publicity” as analytical tools that account for differentiated channels through which the availability of information can induce social change. Two case studies provide insights into the role of traditional media in comparison to new social media. The first case analyzes the role of Western news coverage during the negotiations of the OECD Anti-Bribery Convention in the mid-1990s and the threat of publicity as a negotiation strategy. The second case investigates the role of social media platforms such as Twitter, Facebook, and YouTube in the success of the anti-corruption strike carried out by Indian social activist Anna Hazare in 2011. By introducing and further applying the conceptual toolkit of “transparency” and “publicity” to both cases, this chapter argues that transparency requires publicity or in the case of the OECD negotiations—the threat of publicity—in order for the anti-corruption campaign to be successful. The chapter concludes with a discussion of the ramifications for transparency and publicity as tools for social change.

scholarly journals Industry, Brand, and the Role of Digital Medium

2018 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Indro Adinugroho ◽  
Didit Hersanto ◽  
Antonina Renata Putri ◽  
Steffi Hartanto ◽  
Smitha Sjahputri
Keyword(s):  
Logical Consequence ◽  
Case Analysis ◽  
Business Owners ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Public Attention ◽  
Digital Medium ◽  
The Public ◽  
Digital Footprint

Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.

Corruption in the Public Eye

2015 ◽  
pp. 1229-1243 ◽  
Author(s):  
Elitza Katzarova
Keyword(s):  
Social Media ◽  
Social Change ◽  
Case Studies ◽  
News Coverage ◽  
Negotiation Strategy ◽  
The Public ◽  
First Case ◽  
Social Media Platforms ◽  
Analytical Tools

What role is there for publicity in the global anti-corruption debate? This chapter introduces the concepts of “transparency” and “publicity” as analytical tools that account for differentiated channels through which the availability of information can induce social change. Two case studies provide insights into the role of traditional media in comparison to new social media. The first case analyzes the role of Western news coverage during the negotiations of the OECD Anti-Bribery Convention in the mid-1990s and the threat of publicity as a negotiation strategy. The second case investigates the role of social media platforms such as Twitter, Facebook, and YouTube in the success of the anti-corruption strike carried out by Indian social activist Anna Hazare in 2011. By introducing and further applying the conceptual toolkit of “transparency” and “publicity” to both cases, this chapter argues that transparency requires publicity or in the case of the OECD negotiations—the threat of publicity—in order for the anti-corruption campaign to be successful. The chapter concludes with a discussion of the ramifications for transparency and publicity as tools for social change.

Going Digital to Enrich Research and Engage the Public

2020 ◽  
Vol 97 (1) ◽  
pp. 60-64
Author(s):  
Cynthia Culver Prescott
Keyword(s):  
Public Engagement ◽  
Public Attention ◽  
The Public ◽  
Central Piece ◽  
Research Questions ◽  
New Research

Developing a public-facing website expanded the scope of my book project about pioneer monuments by opening new research questions. As public attention turned toward controversial monuments, I reimagined the role of my website. No longer just a companion to a scholarly monograph, it became a central piece of a new, multifaceted public engagement project. I now seek to inform ongoing debates about controversial statues, and to spark conversations in locations where similar monuments have thus far been less controversial.

Corruption in the Public Eye

2015 ◽  
pp. 1915-1929
Author(s):  
Elitza Katzarova
Keyword(s):  
Social Media ◽  
Social Change ◽  
Case Studies ◽  
News Coverage ◽  
Negotiation Strategy ◽  
The Public ◽  
First Case ◽  
Social Media Platforms ◽  
Analytical Tools

What role is there for publicity in the global anti-corruption debate? This chapter introduces the concepts of “transparency” and “publicity” as analytical tools that account for differentiated channels through which the availability of information can induce social change. Two case studies provide insights into the role of traditional media in comparison to new social media. The first case analyzes the role of Western news coverage during the negotiations of the OECD Anti-Bribery Convention in the mid-1990s and the threat of publicity as a negotiation strategy. The second case investigates the role of social media platforms such as Twitter, Facebook, and YouTube in the success of the anti-corruption strike carried out by Indian social activist Anna Hazare in 2011. By introducing and further applying the conceptual toolkit of “transparency” and “publicity” to both cases, this chapter argues that transparency requires publicity or in the case of the OECD negotiations—the threat of publicity—in order for the anti-corruption campaign to be successful. The chapter concludes with a discussion of the ramifications for transparency and publicity as tools for social change.

A funny matter: Toward a framework for understanding the function of comedy in social change

2019 ◽  
Vol 32 (3) ◽  
pp. 499-523 ◽  
Author(s):  
Caty Borum Chattoo
Keyword(s):  
Social Justice ◽  
Social Change ◽  
Public Engagement ◽  
Social Issues ◽  
Common Language ◽  
Social Barriers ◽  
Change Communication ◽  
Stand Up Comedy

Abstract Despite its cultural reach and influence, comedy may not be well-understood in communication and public engagement efforts for social justice challenges. Research about comedy’s influence in social issues exists across disciplines and lacks common language. This article creates a practical framework toward the understanding of mediated comedy in social change communication by presenting a typology of distinct formats of comedy – scripted entertainment, satire news, humorous ads, and stand-up comedy – and synthesizing multidisciplinary scholarship that deals with the role of comedy in audience understanding of civic and social issues. The resulting framework for comedy’s influence in social justice includes: attracting attention, persuasion, offering a way into complex issues, dissolving social barriers, and encouraging message sharing. Implications for leveraging comedy in social change public engagement efforts, as well as directions for future innovation and research, are discussed.

Everybody Follows the Crowd?

2017 ◽  
Vol 29 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Magdalena Obermaier ◽  
Thomas Koch ◽  
Christian Baden
Keyword(s):  
Experimental Design ◽  
News Coverage ◽  
Personal Characteristics ◽  
Election Campaigns ◽  
Bandwagon Effect ◽  
Political News ◽  
Election Results ◽  
Opinion Polls ◽  
Electoral Preferences

Abstract. Opinion polls are a well-established part of political news coverage, especially during election campaigns. At the same time, there has been controversial debate over the possible influences of such polls on voters’ electoral choices. The most prominent influence discussed is the bandwagon effect: It states that voters tend to support the expected winner of an upcoming election, and use polls to determine who the likely winner will be. This study investigated the mechanisms underlying the effect. In addition, we inquired into the role of past electoral performances of a candidate and analyzed how these (as well as polls) are used as heuristic cues for the assessment of a candidate’s personal characteristics. Using an experimental design, we found that both polls and past election results influence participants’ expectations regarding which candidate will succeed. Moreover, higher competence was attributed to a candidate, if recipients believe that the majority of voters favor that candidate. Through this attribution of competence, both information about prior elections and current polls shaped voters’ electoral preferences.

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