Introduction
The introduction embeds the revival meetings American evangelist Billy Graham organized in the United States, the United Kingdom, and Germany in the 1950s in the existing historiography of religious life in the 1950s, America’s spiritual Cold War, and the interplay between religion, consumers, and business culture. It contends that transnational phenomena such as Cold War culture, white middle-class economic aspiration and increasing prosperity, and religious revivalism blended in Graham’s spiritual and ideological offer and explain its attractiveness on both sides of the Atlantic. By introducing the concepts of everyday and lived religion, the introduction argues for a fresh interpretation of the status of religious life and the process of secularization in the United Kingdom, Germany, and the United States. In centering the voices and practices of ministers and ordinary Christians, this new approach makes the contours of a transatlantic revival visible.