Undergraduate learners, as they try to figure out who they are through the process of identity formation, are vulnerable to the damage social media can cause. Yet, social media continues to grow in popularity among users (ages 18-29) and affords the ability to create a more desirable self; sustain current social relationships; and connect with new individuals around the globe. On the other hand, social media use can significantly impact perceptions of “self.” This chapter presents a critical perspective of social media use and the impact it can have on undergraduate learners' mental health and wellbeing. It concludes with a call for innovative supports for the undergraduate learner to address these issues.