Davies, Robert, (21 April 1951–18 Aug. 2007), Chief Executive Officer, The Prince of Wales International Business Leaders Forum, since 1990

A Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential. In order to better understand the effects that a CEO’s personal brand may have on a business, it is necessary to identify the key dimensions or variables that determine personal brand for business leaders. Most of the research on personal brand so far has been restricted to the area of how to build up one’s own personal brand. In this article personal brand is conceptualized as a multi-dimensional cognitive affective phenomenon. The current research presents a pilot study suggesting a seven-dimension scale to measure a CEO’s personal brand. This unique, reliable scale is viable and could assist boards of directors in confirming whether a CEO’s personal brand meets the expectations of the enterprise.

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Silence: the golden strategy?

Strategic Direction ◽

10.1108/sd-11-2014-0157 ◽

2015 ◽

Vol 31 (1) ◽

pp. 1-2

Author(s):

Mark Thomas

Keyword(s):

Social Media ◽

Chief Executive Officer ◽

Design Methodology ◽

Communication Strategies ◽

Chief Executive ◽

Business Leaders ◽

Communication Strategy ◽

Media Communication ◽

Content Type

Purpose – The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to send his more media savvy, Number 2, Sheryl Sandberg to meet journalists. Other business leaders should take note that intelligence is about when one should and should not communicate. Design/methodology/approach – Draws on the author’s vast experience to provide a viewpoint article on the importance of cautious communication strategy. Findings – Business leaders should demonstrate caution in their media communication strategies. Failure to do this can have a devastation effect on performance of the firm. Originality/value – Outlines the pitfalls businesses may encounter in a world where social media is increasingly prevalent and constant communication has become the norm.

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APA Names Diaz-Granados Deputy Chief Executive Officer

PsycEXTRA Dataset ◽

10.1037/e500672019-001 ◽

2018 ◽

Keyword(s):

Chief Executive Officer ◽

Chief Executive

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Peregrine—Twenty Years of Fraudulent Cash Balances

Issues in Accounting Education ◽

10.2308/iace-50690 ◽

2013 ◽

Vol 29 (2) ◽

pp. 337-348

Author(s):

Randal J. Elder ◽

Diane J. Janvrin ◽

Paul Caster

Keyword(s):

Information System ◽

Chief Executive Officer ◽

Accounting Information ◽

Chief Executive ◽

Cash Balance ◽

Accounting Information System

ABSTRACT In July 2012, Peregrine Financial Group filed for bankruptcy following the discovery that $215 million in customer balances had been embezzled. Investigation revealed that its Chief Executive Officer, Russell Wasendorf, Sr., fooled auditors and regulators for 20 years by preparing fictitious bank statements and cash balance confirmations to hide the theft of cash. The fraud was uncovered when Peregrine's regulator, the National Futures Association (NFA), demanded that Peregrine participate in an electronic confirmation process for verification of customer accounts. This case discusses how the fraud was allowed to go undetected for 20 years, the importance of auditing cash, and how new electronic confirmation technology improves the ability to authenticate confirmation responses. The case is suitable for use in both auditing and accounting information system courses.

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