scholarly journals On the misuse of national culture dimensions

2012 ◽  
Vol 29 (6) ◽  
pp. 673-683 ◽  
Author(s):  
Paul Brewer ◽  
Sunil Venaik
2017 ◽  
Vol 9 (4) ◽  
pp. 29
Author(s):  
Sarah G. Alzahrani ◽  
Lauren Copeland

Understanding differences among consumers across varying cultures is of great importance to the success of international retailers. Ignoring the influence of culture and centralized marketing has led to a decline in profits for some international companies. Studying the culture of Middle East countries, particularly the Gulf Cooperation Council Countries (GCCC), Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, and Oman, is essential before marketing in these countries. Additionally, the GCCC is one of the top 10 luxury markets in the world. Hofstede model of national culture is crucial for GCCC due to the fact culture norms regarding dress and appearance are nationally adopted. A sample of 170 participants from the GCCC was collected using an online questionnaire of 45 items measuring national culture dimensions and need for uniqueness when shopping for luxury goods. It was found that power distance in all GCCC countries was a significant predictor of having a need for uniqueness, as well as indulgence. Power distance had a positive relationship with the need for uniqueness while indulgence had a negative relationship with the need for uniqueness. For other dimensions, findings indicated that long term vs short term orientation, masculinity, uncertainty avoidance, and individualism were not significant predictors leading to uniqueness. Additionally, the important construct for uniqueness among GCCC consumers is unpopular choice followed by avoiding similarity. Creative choice is less important among the three constructs of uniqueness for GCCC participants. 


2017 ◽  
Vol 21 (01) ◽  
pp. 1730001 ◽  
Author(s):  
ALEXANDRE LUIS PRIM ◽  
LUIZ STEPHANY FILHO ◽  
GUILHERME AUGUSTO CAVALLARO ZAMUR ◽  
LUIZ CARLOS DI SERIO

The objective of this research is to analyse the relationship between cultural dimensions and the degree of innovation at the national level. For such, secondary data were collected relating to Hofstede’s cultural dimensions and the Global Innovation Index (GII). They were analysed using multiple linear technical regressions based on a sample of 72 countries. The results reveal the existence of three cultural dimensions associated with innovation outputs (technology and creativity): individualism, long-term orientation and indulgence, while a partially supported relationship was encountered for the power distance, uncertainty avoidance, and masculinity dimensions. National cultures were also classified as being competitive, planning, hierarchical or benevolent, to distinguish the most innovation-driven cultures. This evidence contributes to the innovation and competitiveness perspective, in which the intrinsic values of a national culture can favour the development of innovation and raise the competitiveness level of both nations and organisations.


2014 ◽  
Vol 12 (2) ◽  
pp. 161-176 ◽  
Author(s):  
Dessalegn Getie Mihret

Purpose – The purpose of this paper is to test the association between national culture dimensions and exposure to fraud with a view to drawing implications for understanding fraud risk. Design/methodology/approach – The study is based on a sample of 66 countries. Regression analysis is conducted using Hofstede’s national culture dimensions as independent variables and fraud risk as a dependent variable. Transparency International’s corruption index was used as a proxy for fraud risk. Findings – Results suggest high fraud risk exposure in countries with high power distance and those having limited long-term orientations. Research limitations/implications – The study informs deeper understanding of fraud risk through analysis of fraud risk in a culturally relative sense. Originality/value – This is the first study (known to the author) to draw the implications of national culture for understanding fraud risk.


Author(s):  
I Nyoman Kusuma Adnyana Mahaputra ◽  
Ni Wayan Rustiarini ◽  
Ni Putu Nita Anggraini ◽  
I Made Sudiartana

This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shihanah Almutairi ◽  
Michael Heller ◽  
Dorothy Yen

PurposeThis paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order to enable enhanced segmenting strategies. The authors argue that reexamining the Arab states' national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers.Design/methodology/approachHofstede's Values Survey Module 2013 (VSM 13) questionnaire is employed. In total, 1400 surveys were disseminated to all the Arab states, 200 for each country.Findingsfind evidence that national cultural differences do exist for Arab states and discuss implications toward international firms expanding in the region.Originality/valueEmpirical contributions include the dissemination and translation of Hofstede's national culture survey, the VSM 13, on seven Arab states: Kuwait, the Kingdom of Saudi Arabia (KSA), the United Arab Emirates (UAE), Lebanon, Iraq, Libya and Egypt. Second, the VSM 13 survey measured the Arab states on two more dimensions which had not been previously measured before the present study's investigation. Last, the theoretical contribution of the present study offers empirical evidence that the MENA region's national culture profiles differ on all dimensions, and as such its findings are seen as an extension and validation of Hofstede's national culture theory.


2016 ◽  
Vol 47 (5) ◽  
pp. 563-589 ◽  
Author(s):  
Sunil Venaik ◽  
Paul Brewer

2021 ◽  
Vol 6 (2) ◽  
pp. 154-171
Author(s):  
Louis Jourdan ◽  
Michael Smith

The purposes of this study were twofold. The first was to encourage other investigators to examine more closely three indices related to economic growth, specifically innovation, entrepreneurship, and creativity. The second was to encourage further investigation of Hofstede’s national culture as explanatory variables. This investigation addressed this research gap by examining the relationships among indices of nations’ creativity, entrepreneurship, and innovation, and their relationships with Hofstede’s (2015) national culture dimensions. No previous research was identified which examined countries’ creativity, entrepreneurship, and innovation in the same study. The relationships among four measures associated with economic development—the Global Innovation Index (GII), the Global Entrepreneurship Index (GEI), the Global Creativity Index (GCI), and Bloomberg 50 most innovative countries (B50) were studied. Two rarely investigated indices (B50 and GCI) were included in this research. Results indicated that all four indices were highly correlated. The factor structure of Hofstede’s six cultural dimensions was reduced to three major factors: heteronomy-autonomy, gratification, and competition-altruism. Using multiple regression analysis, heteronomy-autonomy and gratification predicted GII. Gratification predicted the remaining three criteria. This study addressed this research gap of criterion development by examining the relationships among these variables, their relationships with national culture, and their predictability from different national culture dimensions. Practical implications of these findings for decision-makers and policymakers who want to increase their country’s economic growth through the support of creativity, innovation, and entrepreneurship were discussed.


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