Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

2008 ◽  
Vol 18 (5) ◽  
pp. 454-476 ◽  
Author(s):  
Hyunjae (Jay) Yu ◽  
Hye‐Jin Paek ◽  
Bumjun Bae
2000 ◽  
Vol 57 (3) ◽  
pp. 395-427 ◽  
Author(s):  
Margaret A. Shaffer ◽  
Janice R.W. Joplin ◽  
Myrtle P. Bell ◽  
Theresa Lau ◽  
Ceyda Oguz

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