Service strategies in product manufacturing companies

2007 ◽  
Vol 9 (1) ◽  
pp. 12-20 ◽  
Author(s):  
Heiko Gebauer ◽  
Carlos Bravo‐Sanchez ◽  
Elgar Fleisch
2008 ◽  
Vol 31 (12) ◽  
pp. 941-950 ◽  
Author(s):  
Heiko Gebauer ◽  
Felix Pützr ◽  
Thomas Fischer ◽  
Chunzhi Wang ◽  
Jie Lin

Kybernetes ◽  
2007 ◽  
Vol 36 (5/6) ◽  
pp. 583-595 ◽  
Author(s):  
Heiko Gebauer ◽  
Elgar Fleisch

PurposeThe paper aims to provide a better understanding of how cognitive processes limit service improvements in typical product manufacturing companies.Design/methodology/approachCase studies are the main tool for theory development. All investigated manufacturing companies have been seeking possibilities to enhance their profitability through services, because their products were mainly in the maturity stage with decreasing margins and profitability.FindingsThe objective was to show how companies can overcome the typical “cultural” habits and cognitive processes by offering some guidelines to managers seeking to establish sustainable service improvement programs.Research limitations/implicationsThe remarks are limited to product manufacturing firms.Practical implicationsThe key managerial implication is a method to overcome cognitive processes, which limit service improvements.Originality/valueThe paper establishes that cognitive processes form several feedback structures that all play a critical role in determining the success of service improvements.


2008 ◽  
Vol 11 (2) ◽  
pp. 219-240 ◽  
Author(s):  
Heiko Gebauer ◽  
Regine Krempl ◽  
Elgar Fleisch

2015 ◽  
Vol 22 (2) ◽  
pp. 170-185 ◽  
Author(s):  
Marko Kohtamäki ◽  
Petri Helo

Purpose – The role of industrial services has increased in importance as product manufacturing oriented companies have been moving towards industrial services and integrated solutions. While migrating towards solutions provision, manufacturing companies have been developing new Service offerings, service business models logics and methods of service delivery are developed by using new technologies for value co-production and co-creation. The purpose of this paper is to discuss the solution providers perspective by illustrating central approaches tapping into industrial services, such as environment-strategy-fit, scope of industrial service offering, industrial service business capabilities, and servitization process. Design/methodology/approach – The paper reviews literature related to industrial service phenomenon providing a: framework for environment-strategy-fit in the context of Industrial Services taking Fit; defining industrial service business; defining industrial service business capabilities; and a critical perspective toward industrial service business research. Findings – Where this paper provides a framework for environment-strategy-fit in the context of Industrial services, it also develops grounds to consider the maturity levels of servitization in a solution provider context. This paper recognizes the maturity levels of manufacturing companies providing a typology to analyze the level of servitization. Finally, this paper also serves as an introduction to an interesting special issue on industrial services. Originality/value – The existing industrial service theory related industrial services can be strengthened by developing frameworks and typologies to better understand the transformation from products to industrial services and integrated solutions. technology digitalization and enable operational and outsourcing services, in addition to performance services.


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