Economic evaluation of a prospective Farm Animal Welfare program in Turkey

2019 ◽  
Vol 122 (1) ◽  
pp. 345-362
Author(s):  
Özlem Turan ◽  
Serkan Gurluk ◽  
Abdulhakim Madiyoh

Purpose The purpose of this paper is to examine producer preferences for changing Farm Animal Welfare (FAW) levels in regards to sheep and goat husbandry in Bursa-Turkey. Design/methodology/approach The paper tests “panel estimators” in a stated preference data by using the payment card question format. Probit panels are employed to measure individual effects on FAW levels by considering producers’ willingness to accept. Three different FAW levels were identified for valuation as “base” level, “better” level, and the “best” level. The current study suggests a protocol with WTA(P) nomenclature to resolve complexity issues in FAW studies by investigating producers rather than consumers because the scenarios regarding FAW levels include quite technical and difficult topics which are vague to consumers. Findings If half of the total number of the sheep and goats in Turkey are assumed to be in bad animal welfare conditions, which are worse than base level, the non-use benefits of bringing them to at least the base level would be about US$130.3m. Figures would be 166.2m US$/year and 175m US$/year for “better” and “best” FAW conditions, respectively. Originality/value This paper provides a contribution to the existing literature by examining the producers’ responses to new FAW schemes. Also it helps policy makers to understand producers’ environmental behavior as well as their sensitivity to FAW schemes.

2021 ◽  
Vol 30 (3) ◽  
pp. 355-363
Author(s):  
M Humble ◽  
M Palmér ◽  
H Hansson

The purpose of this study was to investigate how farm animal welfare (FAW) is internalised in consumers' purchasing decisions at the point of purchase. The study is based on means-end chain theory and the laddering interview technique to elicit respondents' mental representation of attributes, consequences and values of an animal food product. Respondents were approached and interviewed at the point of purchase in two supermarkets in Uppsala, Sweden. A summary representation of respondents' mental representation of attributes, consequences and values of an animal food product (pork fillet) was created. The findings indicate that FAW is the most salient means-end-chain element. FAW enters respondents' mental representation of pork fillet at the point of purchase as a consequence of other elements. FAW is considered to lead to values of hedonism and universalism type. This study contributes to the literature by detailing how animal welfare can be embedded in consumers' mental representation of cause and effect of animal food product attributes at the point of purchase. The findings are useful practically for policy-makers and for agri-business and other actors in the food value chain who would like to promote enhanced FAW. The findings also provide insight into how FAW can be promoted through market-based solutions.


2019 ◽  
Vol 33 (1) ◽  
pp. 32-58
Author(s):  
Josie McLaren ◽  
Tony Appleyard

Purpose The purpose of this paper is to investigate accountability for farm animal welfare (FAW) in food companies. FAW is an important social issue, yet it is difficult to define and measure, meaning that it is difficult for companies to demonstrate accountability. The authors investigate a proposed solution, the Business Benchmark on Farm Animal Welfare (BBFAW), and how it has disrupted the informal rules or culture of the market. The research questions centre on the process of response to BBFAW and the necessary characteristics for BBFAW to play a performative role in the market. Design/methodology/approach This paper employs an analysis of published BBFAW reports (2012–2017) and case study interviews in five BBFAW firms, in order to address the research questions. Findings The authors present evidence of a dynamic, repetitive process, starting with recognition of the importance of FAW and BBFAW, followed by internal discussions and the commitment of resources, and changes in communication to external stakeholders. Three necessary characteristics for performativity are proposed: common language, building networks and expanding markets. Originality/value This paper reflects a socially important issue that is under-represented in the accounting literature. The results provide an insight into the use of external accounts to drive collaboratively the social change agenda. The performativity process and identified characteristics contribute to expanding this literature in the accounting domain.


2020 ◽  
Vol 122 (12) ◽  
pp. 3779-3796
Author(s):  
Albert Boaitey ◽  
Kota Minegishi

PurposeThis paper aims to synthesize the literature on consumer preferences for farm animal welfare (FAW), with an emphasis on characterizing consumers based on their FAW preferences. The objective is to provide insights into the salient characteristics associated with animal welfare conscious consumers.Design/methodology/approachThe authors conduct a systematic review of the results of published research on consumer preferences for FAW. Approximately 350 papers were reviewed, and 52 were included in the analysis.FindingsThe authors’ review suggests that consumers are not homogenous in their preferences for FAW. The authors identify seven themes that enabled them to characterize consumers with higher FAW preferences. These themes (i.e. age, education and income, gender, country and cross-cultural differences, attitudes and consumer and citizen functions) are grouped under four main headings (socio-demographics, ethics and attitudes, product characteristics and public roles).Research limitations/implicationsThe authors’ synthesis reflects the findings reported in the literature to this date; the identified characteristics may change with time as new evidence becomes available.Practical implicationsThe information collected in this article would be useful to farmers and food and non-food retailers interested in effective product differentiation and marketing strategies regarding FAW standards. It can also inform policymakers about the state of consumer concerns for FAW.Originality/valueTo the best of authors' knowledge, this is the first study that attempts to develop a systematic profile of consumers based on their FAW preferences.


Animals ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. 1760
Author(s):  
Carolin Winkel ◽  
Marie von Meyer-Höfer ◽  
Heinke Heise

Improving farm animal welfare requires modifications to the behavior of many stakeholders. Investments in more animal-friendly barns to improve animal welfare have already been made by some farmers. However, more farmers must be persuaded to modernize their barns. The marketing of animal-friendly products is the responsibility of retailers, and consumers have to purchase these products. Currently, little is known about what (and how) underlying psychological factors influence a farmer’s intention to construct pig housing to improve farm animal welfare. Pig farmers in Germany were questioned via an online questionnaire in May 2020 (n = 424). Based on the Theory of Planned Behavior (TPB), partial least squares path modeling was used. The constructs: attitude, subjective norm, direct and indirect experience associated with the construction of pig housing substantially influenced the farmers’ behaviors. As expected, the impact of perceived behavioral control on intention was negative but was also very low and only slightly significant. Contrary to expectations, the perceived behavioral control had no significant influence on farmers’ behaviors. Pig farmers who have already rebuilt their pigs’ housing should be motivated to share their experiences to influence their colleagues’ intentions to construct. Our results will encourage policy makers to consider the important role of the different psychological and intrinsic factors influencing pig farmers. Thus, the sustainability of pig farming can be improved by giving politicians a better understanding of farmers’ behaviors.


2005 ◽  
Author(s):  
Elizabeth J. Austin ◽  
Ian J. Deary ◽  
Gareth Edwards-Jones ◽  
Dale Arey

2017 ◽  
Vol 55 (5) ◽  
pp. 1081-1093 ◽  
Author(s):  
Philip Jones ◽  
Joop Lensink ◽  
Maria Cecilia Mancini ◽  
Richard Tranter

2015 ◽  
Vol 10 (2) ◽  
pp. 198-213 ◽  
Author(s):  
Alexandros Apostolakis ◽  
Shabbar Jaffry ◽  
Faye Sizeland ◽  
Adam Cox

Purpose – The purpose of this paper is to examine the potential for utilizing a unique resource, such as the Historic Portsmouth Harbor, in order to differentiate the local brand. Design/methodology/approach – The objective of the paper is to examine the role of unique local resources and attractions as a source of competitive advantage through destination branding. Findings – The main findings of the paper indicate that policy makers and destination managers should more proactively utilize the unique elements of the Historic Portsmouth Harbor “brand,” as opposed to the commonplace “waterfront city” brand. This could be achieved by staging events of international significance or through a bid for gaining world heritage status. In addition to that, the paper argues that in order for this branding initiative to have a higher impact, a prominent high profile individual should be appointed. This individual could act as a leader or “brand ambassador” in order to attract stakeholder interest and participation. Originality/value – The paper could be of value to destination managers and marketing organizations in a local, sub-regional and regional level.


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