Internalisation of farm animal welfare in consumers' purchasing decisions: A study of pork fillet at point of purchase using the means-end chain and laddering approach

2021 ◽  
Vol 30 (3) ◽  
pp. 355-363
Author(s):  
M Humble ◽  
M Palmér ◽  
H Hansson
Keyword(s):  
Animal Welfare ◽  
Mental Representation ◽  
Value Chain ◽  
Food Product ◽  
Farm Animal ◽  
Purchasing Decisions ◽  
Farm Animal Welfare ◽  
Policy Makers ◽  
Animal Food ◽  
Point Of Purchase

The purpose of this study was to investigate how farm animal welfare (FAW) is internalised in consumers' purchasing decisions at the point of purchase. The study is based on means-end chain theory and the laddering interview technique to elicit respondents' mental representation of attributes, consequences and values of an animal food product. Respondents were approached and interviewed at the point of purchase in two supermarkets in Uppsala, Sweden. A summary representation of respondents' mental representation of attributes, consequences and values of an animal food product (pork fillet) was created. The findings indicate that FAW is the most salient means-end-chain element. FAW enters respondents' mental representation of pork fillet at the point of purchase as a consequence of other elements. FAW is considered to lead to values of hedonism and universalism type. This study contributes to the literature by detailing how animal welfare can be embedded in consumers' mental representation of cause and effect of animal food product attributes at the point of purchase. The findings are useful practically for policy-makers and for agri-business and other actors in the food value chain who would like to promote enhanced FAW. The findings also provide insight into how FAW can be promoted through market-based solutions.

Economic evaluation of a prospective Farm Animal Welfare program in Turkey

2019 ◽  
Vol 122 (1) ◽  
pp. 345-362
Author(s):  
Özlem Turan ◽  
Serkan Gurluk ◽  
Abdulhakim Madiyoh
Keyword(s):  
Animal Welfare ◽  
Design Methodology ◽  
Stated Preference ◽  
Farm Animal ◽  
Farm Animal Welfare ◽  
Policy Makers ◽  
Payment Card ◽  
Content Type ◽  
Base Level ◽  
Stated Preference Data

Purpose The purpose of this paper is to examine producer preferences for changing Farm Animal Welfare (FAW) levels in regards to sheep and goat husbandry in Bursa-Turkey. Design/methodology/approach The paper tests “panel estimators” in a stated preference data by using the payment card question format. Probit panels are employed to measure individual effects on FAW levels by considering producers’ willingness to accept. Three different FAW levels were identified for valuation as “base” level, “better” level, and the “best” level. The current study suggests a protocol with WTA(P) nomenclature to resolve complexity issues in FAW studies by investigating producers rather than consumers because the scenarios regarding FAW levels include quite technical and difficult topics which are vague to consumers. Findings If half of the total number of the sheep and goats in Turkey are assumed to be in bad animal welfare conditions, which are worse than base level, the non-use benefits of bringing them to at least the base level would be about US$130.3m. Figures would be 166.2m US$/year and 175m US$/year for “better” and “best” FAW conditions, respectively. Originality/value This paper provides a contribution to the existing literature by examining the producers’ responses to new FAW schemes. Also it helps policy makers to understand producers’ environmental behavior as well as their sensitivity to FAW schemes.

scholarly journals Understanding German Pig Farmers’ Intentions to Design and Construct Pig Housing for the Improvement of Animal Welfare

Animals ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. 1760
Author(s):  
Carolin Winkel ◽  
Marie von Meyer-Höfer ◽  
Heinke Heise
Keyword(s):  
Animal Welfare ◽  
Behavioral Control ◽  
Farm Animal ◽  
Perceived Behavioral Control ◽  
Path Modeling ◽  
Farm Animal Welfare ◽  
Online Questionnaire ◽  
Policy Makers ◽  
Intrinsic Factors ◽  
The Impact

Improving farm animal welfare requires modifications to the behavior of many stakeholders. Investments in more animal-friendly barns to improve animal welfare have already been made by some farmers. However, more farmers must be persuaded to modernize their barns. The marketing of animal-friendly products is the responsibility of retailers, and consumers have to purchase these products. Currently, little is known about what (and how) underlying psychological factors influence a farmer’s intention to construct pig housing to improve farm animal welfare. Pig farmers in Germany were questioned via an online questionnaire in May 2020 (n = 424). Based on the Theory of Planned Behavior (TPB), partial least squares path modeling was used. The constructs: attitude, subjective norm, direct and indirect experience associated with the construction of pig housing substantially influenced the farmers’ behaviors. As expected, the impact of perceived behavioral control on intention was negative but was also very low and only slightly significant. Contrary to expectations, the perceived behavioral control had no significant influence on farmers’ behaviors. Pig farmers who have already rebuilt their pigs’ housing should be motivated to share their experiences to influence their colleagues’ intentions to construct. Our results will encourage policy makers to consider the important role of the different psychological and intrinsic factors influencing pig farmers. Thus, the sustainability of pig farming can be improved by giving politicians a better understanding of farmers’ behaviors.

Edinburgh Farm Animal Welfare Scale

2005 ◽  
Author(s):  
Elizabeth J. Austin ◽  
Ian J. Deary ◽  
Gareth Edwards-Jones ◽  
Dale Arey
Keyword(s):  
Animal Welfare ◽  
Farm Animal ◽  
Farm Animal Welfare

scholarly journals Designing an Institutional Network for Improving Farm Animal Welfare in the EU

2017 ◽  
Vol 55 (5) ◽  
pp. 1081-1093 ◽  
Author(s):  
Philip Jones ◽  
Joop Lensink ◽  
Maria Cecilia Mancini ◽  
Richard Tranter
Keyword(s):  
Animal Welfare ◽  
Farm Animal ◽  
Farm Animal Welfare ◽  
Institutional Network ◽  
The Eu

scholarly journals Costs and Benefits of Improving Farm Animal Welfare

Agriculture ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 104
Author(s):  
Jill N. Fernandes ◽  
Paul H. Hemsworth ◽  
Grahame J. Coleman ◽  
Alan J. Tilbrook
Keyword(s):  
Animal Welfare ◽  
Cost Benefit ◽  
Economic Cost ◽  
Social Consequences ◽  
Farm Animal ◽  
Farm Animals ◽  
Costs And Benefits ◽  
Farm Animal Welfare ◽  
Positive Effects ◽  
Course Of Action

It costs money to improve the welfare of farm animals. For people with animals under their care, there are many factors to consider regarding changes in practice to improve welfare, and the optimal course of action is not always obvious. Decision support systems for animal welfare, such as economic cost–benefit analyses, are lacking. This review attempts to provide clarity around the costs and benefits of improving farm animal welfare, thereby enabling the people with animals under their care to make informed decisions. Many of the costs are obvious. For example, training of stockpeople, reconfiguration of pens, and administration of pain relief can improve welfare, and all incur costs. Other costs are less obvious. For instance, there may be substantial risks to market protection, consumer acceptance, and social licence to farm associated with not ensuring good animal welfare. The benefits of improving farm animal welfare are also difficult to evaluate from a purely economic perspective. Although it is widely recognised that animals with poor welfare are unlikely to produce at optimal levels, there may be benefits of improving animal welfare that extend beyond production gains. These include benefits to the animal, positive effects on the workforce, competitive advantage for businesses, mitigation of risk, and positive social consequences. We summarise these considerations into a decision tool that can assist people with farm animals under their care, and we highlight the need for further empirical evidence to improve decision-making in animal welfare.

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