scholarly journals The effect of customer information during new product development on profits from goods and services

2014 ◽  
Vol 48 (9/10) ◽  
pp. 1709-1730 ◽  
Author(s):  
Lars Witell ◽  
Anders Gustafsson ◽  
Michael D. Johnson
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Financial Data ◽  
Data Series ◽  
Service Firms ◽  
Content Type ◽  
Goods And Services ◽  
Customer Information

Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted in the context of NPD in goods and services. A unique database was constructed that merged key informant survey responses with financial data for 244 firms. This database was used to replicate and extend previous research by posing a number of hypotheses regarding the role of obtaining customer information in NPD. Findings – The results show that obtaining customer information during NPD influences the profits from new offerings, which vary depending on the phase of the NPD process. The financial rewards from obtaining customer information for goods are highest in the early phases of the NPD process and decline in later phases. The financial rewards for services, on the other hand, are high in the early and late phases of the NPD process. Research limitations/implications – The research is based on a survey combined with objective financial data, that is, a combination of different data sources. The research would have benefitted from longer data series and a higher response rate. Originality/value – This study replicates and extends previous research by testing the role of obtaining customer information in both manufacturing and service firms by combining survey data with objective financial data.

The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adriana Andrea Amaya ◽  
Wann-Yih Wu ◽  
Ying-Kai Liao
Keyword(s):  
Information Processing ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Underlying Mechanism ◽  
High Tech ◽  
Mediation Effects ◽  
Content Type ◽  
Processing Theory

PurposeAlthough previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.Design/methodology/approachA causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.FindingsThe results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, firms also need to find out the correct mechanism to enhance NPD success. The relationships between IO, TU and NPD success were fully mediated by team information processing.Originality/valueThis report sheds light on the importance of innovation orientation and team unlearning in today's NPD process and uncovers the underlying mechanism through which IO and TU contribute to NPD success. It also offers precise advice for the assessment of management of team information-processing to boost the performance of new products.

scholarly journals The role of human resource-related quality management practices in new product development

2018 ◽  
Vol 38 (1) ◽  
pp. 43-66 ◽  
Author(s):  
Leopoldo J. Gutierrez-Gutierrez ◽  
Vanesa Barrales-Molina ◽  
Hale Kaynak
Keyword(s):  
Quality Management ◽  
Product Development ◽  
New Product Development ◽  
Knowledge Integration ◽  
New Product ◽  
Strategic Flexibility ◽  
Learning Orientation ◽  
Content Type ◽  
Related Quality

Purpose The purpose of this paper is to adopt the dynamic capability (DC) view as a theoretical framework to empirically investigate the relationships among human resource (HR)-related quality management (QM) practices: new product development (NPD) as a specific DC, learning orientation, knowledge integration, and strategic flexibility. Learning orientation and knowledge integration represent two antecedents of strategic flexibility, and strategic flexibility is the developed ability that facilitates NPD. Design/methodology/approach To empirically test the relationships, the authors used data from 236 European firms and performed structural equation modeling. Findings Results indicate that HR-related QM practices contribute to creating a learning-oriented company, integrating knowledge, and supporting successful NPD. Furthermore, knowledge integration is positively related to NPD through strategic flexibility. Practical implications This study is relevant for practitioners because it identifies key points in QM implementation that enable firms to be more strategically flexible and thus better able to regularly develop new products. Originality/value When organizations must sustain their competitive positions by continuously adapting to environmental changes, it is important to study not only how QM implementation is positively related to the firm performance on which a significant portion of the QM literature has focused but also to study whether QM implementation is related to strategic variables and can make a contribution to strategic processes. To fill the void in the HR and QM literature, this study offers an integrated framework with empirical support that identifies the role of HR-related QM practices in learning orientation, knowledge integration, strategic flexibility, and NPD.

Agile manufacturing practices for new product development: industrial case studies

2016 ◽  
Vol 27 (4) ◽  
pp. 560-576 ◽  
Author(s):  
Marco Leite ◽  
Vanessa Braz
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Agile Manufacturing ◽  
Operational Performance ◽  
Content Type ◽  
Huge Impact ◽  
History Of

Purpose – For decades multiple management philosophies directed toward lean production and mass were assumed as to respond to process inefficiencies and rampant consumerism, optimizing operation costs. However, new customization and flexible productions philosophies have been gaining ground in some industries, such as the agile manufacturing. From a literature review that addresses the history of this philosophy, it is clear that agile manufacturing is not fully comprehended, with very scarce information about practical cases. The paper aims to discuss these issues. Design/methodology/approach – In this paper the authors describe an exploratory methodology approach, with three semi-structured case study interviews. The goal is to study which of agile manufacturing practices are being applied in the studied companies and what is the perceived effect that these have on operational performance. Since most of these companies develop highly customized products, the role of agility on new product development can have a huge impact on their operational performance. Findings – Agile manufacturing is not yet a widespread philosophy of managing for the companies studied, being virtually unknown as a global concept. However, it was found that many of the practices of agile manufacturing are already implemented in these companies without association with this philosophy. It was also concluded, by the finding through respondents opinions, that agile practices contribute positively to the studied companies operating performance. Originality/value – The novelty of this research derives from observation of agile manufacturing practices in SMEs. This research is useful to SMEs implementing agile manufacturing principles.

Mediation of scenario planning on the reflection-performance relationship in new product development teams

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atif Açikgöz ◽  
Gary P. Latham ◽  
Fulya Acikgoz
Keyword(s):  
Product Development ◽  
Task Performance ◽  
New Product Development ◽  
Performance Metrics ◽  
New Product ◽  
Scenario Planning ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role

Purpose The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams. Design/methodology/approach A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method. Findings The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost. Research limitations/implications These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning. Practical implications This study provides useful guidelines for team leaders on how to accelerate product development processes and to increase the market success of a new product. Leaders should encourage their teams to review their previous performance metrics with ongoing changes in the business environments. Originality/value To the best of the authors’ knowledge, this study is the first to examine the mediating role of scenario planning on the reflection–task performance relationship in NPD teams.

Value co-creation and social media

2019 ◽  
Vol 31 (5) ◽  
pp. 761-784 ◽  
Author(s):  
Yasir Rashid ◽  
Ansar Waseem ◽  
Ahmad Ahsan Akbar ◽  
Fatima Azam
Keyword(s):  
Social Media ◽  
Product Development ◽  
Citation Analysis ◽  
New Product Development ◽  
Thematic Analysis ◽  
New Product ◽  
Content Type ◽  
Extant Literature ◽  
Lead Users

Purpose The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development is growing field; the extant literature is still in developing stage, which needs systematization and categorization to comprehend its current stage and previous research. Design/methodology/approach For this purpose, existing literature on social media and co-creation was studied. Initially, a citation analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories. Findings Through citation analysis three research streams namely customer’s co-creation on new product development, firm specific capabilities for knowledge sharing, absorption and processing and new opportunities were identified. Later, total four categories were identified through thematic analysis which contains different sub-themes such as test of theories, proposed theoretical frameworks, lead users characteristics, customer’s motivation and experience regarding co-creation, online communities of customers and open innovation. Research limitations/implications This study also categorizes and systemizes the extant literature exploring role of social media in value co-creation. Such systematic review of the extant literature will help the academicians to understand the previous stream of work and pursue a particular line of enquiry in furthering the understanding of interaction between social media and co-innovation. Practical implications This work is particularly useful for practitioners as more firms are moving the business online. These firms are actively using social media and user-generated content to gain insight into customer’s preferences. By increasing the participation of customers and lead users through online communities, firms can also increase customer’s commitment. Originality/value The paper adds to the extant literature by identifying research streams and themes in the extant literature on the role of social media in value co-creation. Later, these themes are abductively linked to develop a theoretical framework.

Firm collaborative capability and new product development performance: the mediating role of heterogeneous knowledge acquisition

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Feng Zhang ◽  
Lei Zhu
Keyword(s):  
Product Development ◽  
Conceptual Framework ◽  
Knowledge Acquisition ◽  
New Product Development ◽  
New Product ◽  
Content Type ◽  
Types Of Knowledge ◽  
Npd Performance ◽  
Heterogeneous Knowledge

PurposeFrom the dynamic capability perspective, the aim of this paper is to develop a conceptual framework for collaborative capability, including scanning, relational skills and adaptation and to test the impact of each dimension on the acquisition of technological and marketing knowledge from partners. The conceptual framework also suggests that these two types of knowledge acquisition have different impacts on new product development (NPD) creativity and speed.Design/methodology/approachThis study builds a theoretical framework and tests it with survey data from 289 Chinese manufacturing firms.FindingsFirms with strong collaborative capability are identified to gain better knowledge acquisition from their partners and achieve higher NPD performance. While acquired technological knowledge has a greater effect on NPD creativity than acquired marketing knowledge, the latter has a greater effect on NPD speed. In addition, these two types of knowledge acquisition form different mediating paths between collaborative capability and NPD performance.Practical implicationsThis study not only underlines the important role of collaborative capability in facilitating knowledge acquisition, which in turn improves NPD performance, but also suggests that decision-makers should note the different roles of technological knowledge and market knowledge in influencing NPD performance.Originality/valueThese findings enrich the understanding of how firms enhance NPD performance by developing collaborative capability in a major emerging economy (i.e. China). In addition to demonstrating the differential effects of heterogeneous knowledge acquisition on NPD performance, different pathways of mediation through knowledge acquisition are also identified in the relationship between collaborative capability and NPD outcomes.

Internationalization, dynamic environments and new product development

2017 ◽  
Vol 21 (3) ◽  
pp. 224-255
Author(s):  
Keon Bong Lee ◽  
Suk Bong Choi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Positive Impact ◽  
New Product ◽  
International Market ◽  
Dynamic Environments ◽  
Content Type ◽  
The One ◽  
The Relationship

Purpose The purpose of this paper is to explore when and how Korean firms learn from internationalization to develop new competencies to serve an international market. Design/methodology/approach This study adopted a contingency perspective to examine the relationship between organizational coordination and organizational implementation capabilities. A conceptual framework was tested based on data obtained from Korean firms. Findings The results suggested a discrepancy between the direct and indirect influences of internationalization. On the one hand, there is an inverted U-shaped pattern in the direct relationship between internationalization and organizational implementation capabilities; that is, high levels of internationalization may reduce organizational implementation capabilities. On the other hand, the evidence for a U-shaped moderation suggests that high levels of internationalization can help a firm become capable of amplifying the value of cross-functional coordination in organizational implementation capabilities. In addition, technological changes weaken the positive impact of organizational coordination on organizational implementation capabilities. Research limitations/implications Empirical research on the role of internationalization and dynamic environments in the context of new product development (NPD) affirms the importance of testing the curvilinear moderation beyond a linear two-way interaction. Practical implications The present study offers insights into the importance of high levels of internationalization in enabling Korean firms to create effective cross-functional coordination to serve an international market with new products. Originality/value This is the first review focusing on the role of internationalization in NPD.

The role of new product development in underpinning the circular economy

2019 ◽  
Vol 57 (4) ◽  
pp. 840-862 ◽  
Author(s):  
Marco Antonio Paula Pinheiro ◽  
Bruno Michel Roman Pais Seles ◽  
Paula De Camargo Fiorini ◽  
Daniel Jugend ◽  
Ana Beatriz Lopes de Sousa Jabbour ◽  
...  
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Circular Economy ◽  
Design Methodology ◽  
New Product ◽  
Journal Articles ◽  
Content Type ◽  
Integrative Framework ◽  
Development Professionals

PurposeThe purpose of this paper is to identify and systematize journal articles that relate to new product development (NPD) within a circular economy (CE) and to present an integrative framework.Design/methodology/approachIt was conducted a qualitative research based on a systematic review of the literature.FindingsAs results, it is presented the identification of the main practices and actions of CE applied to NPD, as well as the drivers, barriers and the stakeholders involved in the integration between CE and NPD.Originality/valueThe main contributions of this research are: mapping the state-of-the-art on the topic and systematizing the existing knowledge; providing useful insights for product development professionals considering adopting CE practices and tools in their NPD processes; and presenting a unique, integrative framework to guide organizations’ actions.

Product development management complexity: emerging challenges and the role of senior leadership

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Juliano Pavanelli Stefanovitz ◽  
Ana Beatriz Lopes de Sousa Jabbour
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Systems Engineering ◽  
Portfolio Management ◽  
Management Practices ◽  
New Product ◽  
Content Type ◽  
Development Processes ◽  
Product Development Processes

Purpose This paper aims to present and discuss factors that affect the current complexity of new product development processes in the appliance sector, exploring their influence on the repositioning of senior Research & Development (R&D) executives in terms of both knowledge and leadership management. Design/methodology/approach The paper is built on an illustrative real case which is analyzed based on the conceptual foundations of the role of senior R&D executives, vis-a-vis industry specialists’ reflections on new requirements for such managers due to the current complexity of new product development processes. Findings The paper proposes an integrative framework that links emerging trends in product development complexity with a new enhanced approach required for senior R&D management. In addition, this paper raises new skills to equip the current and future generations of R&D managers, taking into account the need to reposition the knowledge management skills of senior R&D executives. Practical implications This paper sheds light on the skills desirable for senior R&D executives to be prepared for the new complexity involved in new product development processes, such as soft skills related to people management practices; technical skills related to portfolio management, project management and systems engineering; and conceptual skills related to the own, teach, learn and delegate strategy. Originality/value This paper blends academic and practical experience to shed light on emerging issues within R&D organizations and to point out the value of real impact research to open new research avenues.

The influence of strategic alliances on innovation and new product development through the effects of exploration and exploitation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jorge Ferreira ◽  
Arnaldo Coelho ◽  
Luiz Moutinho
Keyword(s):  
Product Development ◽  
Knowledge Sharing ◽  
New Product Development ◽  
Strategic Alliances ◽  
Dynamic Capabilities ◽  
New Product ◽  
Exploration And Exploitation ◽  
Content Type ◽  
Moderating Role

PurposeThis study delves in the controversy about the nature and the sign of the effect of strategic alliances and exploration and exploitation capabilities on innovation and new product development. The paper analyses the effects of knowledge sharing and strategic alliances relationships at the firm level. Specifically, we study the influence of strategic alliances relationships in new product development and the mediating role of exploration and exploitation as dynamic capabilities.Design/methodology/approachThis investigation proposes a theoretical model tested using structural equation modeling (SEM). The multigroup analysis was performed to understand the moderating role of. A questionnaire survey was developed to explore the relations between strategic alliances and innovation and new product development variables. For this study, 387 valid questionnaires were collected from a sample of Portugal SME' firms. A 90-item questionnaire was submitted to employees managers of a large number of Portuguese SMEs, which consists to study the relationships among all the variables.FindingsThe results show that exists a positive direct influence of strategic alliances on innovation and new product development, and mediating impact the exploration and exploitation by the moderating role of knowledge sharing.Research limitations/implicationsThis study has some methodological limitations affecting its potential contributions. A cross-sectional study that captures one image in time and its ability to identify strict causality between variables is limited. Furthermore, the results are based on log collected from a key respondent, rather than broader actual data. The results are restricted to one country, Portugal. Future research should initially target different countries. Such research could then test the generalizability of the results.Practical implicationsTo fill this managerial relevance gap, we propose a process model in which the main antecedents of alliance stability will be examined. We argue that an alliance's evolutionary dynamics depend on these factors and variables that the partners must assess and manage over its developmental stages. In this sense, managers have significant scope to influence the ultimate success of strategic alliances. This study highlights the need to actively manage the cooperation – competition (coopetition) tension with the alliance partner and to apply the knowledge acquired from the partner to create new knowledge to enhance innovative performanceOriginality/valueThis paper contributes to fill the gap between strategic alliances and new product development mediated by exploration and exploitation in the dynamic capabilities view.

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