Pubscape: innovation by design in the British pub

Purpose The decline of the British public house (pub), well documented over the past three decades, is often linked to detrimental social and economic conditions in communities. The purpose of this study was to explore brewery responses to turbulent market conditions for the pub trade, with a focus on innovation through design. Design/methodology/approach A longitudinal, qualitative study was conducted over 12 months, with 4 months of close participant observation within the company, to explore the experiences of a design team located within a medium-sized UK brewery. Findings The “pubscape” emerged, extending and augmenting earlier models of the “servicescape”, driven by an entrepreneurial shared vision recognising the importance of design and innovation in delivering the modern pub. Research limitations/implications A single case – one brewery – formed the basis for a longitudinal qualitative study, with the associated benefits and disadvantages typical of single case research in providing insights rather than measurable outcomes. Other cases and other research methods would allow testing of ideas, rather than exploration, and generate different perspectives. Practical implications The research indicates the value of adopting an entrepreneurial approach to address challenging trading conditions and shows the practical role that design can play in rethinking service offerings to fit consumer needs and aspirations. Originality/value New insights into modern pub management have emerged from this study, positioning design innovation as a route to delivering successful British destination pubs by innovating while retaining traditional brand values and local identity markers, using the “pubscape” as a specific way to envisage innovative servicescape environments.

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Single case research methodology: a tool for moral imagination in business ethics

Management Research Review ◽

10.1108/mrr-07-2016-0179 ◽

2017 ◽

Vol 40 (8) ◽

pp. 890-906 ◽

Cited By ~ 1

Author(s):

Jose Luis Retolaza ◽

Leire San-Jose

Keyword(s):

Business Ethics ◽

Single Case ◽

Moral Imagination ◽

Methodological Approach ◽

Decision Makers ◽

Corporate Management ◽

Content Type ◽

Case Research ◽

Single Case Research

Purpose Although there are several often-used case research methods for teaching purposes, these cannot be used to conduct scientific research into business ethics, perhaps owing to criticism levelled against it. The precise aim of this work is to expound and argue for its use within the framework of scientific hypothetical-deductive methodology. Design/methodology/approach The opportunities offered by this methodological approach, both from an inductive (Eisenhardt, 1989; Dyer and Wilkins, 1991) and a deductive perspective (Yin, 1993; Carson et al., 2000), have been wasted, creating a need for scientific contributions within this area; hence, this study. It was carried on a theoretical approach of the use of single case applied to corporate management based on religion and spirituality inclusion. Findings The results obtained indicate that the single-case research method makes it possible to put forward alternative hypotheses to the dominant hypothesis, making contributions to the theory. Concretely, the scientific legitimacy of its use is justified by what it has been called “possibilistic hypothesis” for what it is not necessary to collect a large data or make an empiric research. Practical implications In the field of business ethics, these hypotheses (possibilistics) make alternatives stand out that widen the moral responsibility of decision-makers. It implies an open mind for decision-makers and rigorous arguments using just a single case. Reinforce and make them easier based on moral imagination improvement. Originality/value The decision process is complex, but in this rich method, the single-case study could permit establishing rigorous and robust decisions easily. The case study is not used widely for management, but this perspective could enrich and increase its use.

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Process validation: coping with three dilemmas in process-based single-case research

Journal of Business and Industrial Marketing ◽

10.1108/jbim-07-2016-0152 ◽

2018 ◽

Vol 33 (4) ◽

pp. 539-549 ◽

Cited By ~ 8

Author(s):

Poul Houman Andersen ◽

Anna Dubois ◽

Frida Lind

Keyword(s):

Case Studies ◽

Single Case ◽

Research Quality ◽

Process Validation ◽

Content Type ◽

B2b Marketing ◽

Case Research ◽

Single Case Research ◽

Business To Business ◽

Practical Implications

Purpose Recent research suggests that the interest in process-based single-case studies is increasing in business-to-business (B2B) marketing. This paper aims to discuss research validity issues and dilemmas encountered by process-based single-case researchers in B2B marketing. Design/methodology/approach This is a methodology paper that builds on an integration of experiences, ideas and literature. Findings In the paper, three dilemmas are suggested that researchers need to deal with in process-based single-case research. These relate to the casing process: crafting the case, communicating the case and describing the process of the study. Furthermore, process validation is suggested as a research quality concept concerned with how these dilemmas are handled. Research limitations implications Based on the notion of process validation, the authors provide suggestions for how casing, as a process-based single-case approach, can be conveyed and advanced in its own right. Practical implications This study can be used to convey insights that can help new and experienced researchers in conducting single-case studies in B2B. Originality/value Coping with issues of research quality in B2B marketing is of relevance to researchers dealing with process-based single-case research and process validation issues, as well as to journal reviewers evaluating the qualities of process-based single-case research.

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Motives to participate in an online community for professionals

Journal of Workplace Learning ◽

10.1108/jwl-02-2019-0021 ◽

2019 ◽

Vol 31 (8) ◽

pp. 498-519 ◽

Cited By ~ 1

Author(s):

Sohel M. Imroz

Keyword(s):

Online Communities ◽

Online Community ◽

Single Case ◽

Case Study Method ◽

Community Members ◽

Content Type ◽

Case Research ◽

Single Case Research ◽

Using Data

Purpose Although the numbers of online community members continue to increase every day, most of the user-generated content in online communities comes from only a small percentage of members who are motivated to participate and contribute. While studies have been conducted on other professional online communities (e.g. teachers, mathematics practitioners, software developers, etc.), the online community for ServiceNow practitioners is not fully understood. Studies of this group could be useful to organizations that seek to understand ServiceNow practitioners’ motives to participate in these communities, fulfill their specific needs, and build and maintain a thriving community of users. Design/methodology/approach A qualitative case study method was used to learn what motivates ServiceNow practitioners to contribute and participate in ServiceNow communities. Data were collected from interviews with the participants, their stories and testimonials and physical artifacts created and used by them. Data analysis was carried out using data triangulation and continuous coding process. Findings Three primary motives were identified: find answers to questions or issues, learn about ServiceNow products and services, and share knowledge and expertise with others. Research limitations/implications As a single-case research method was used, findings of this study may not be generalized to a larger population. Originality/value Results should encourage and increase participation by ServiceNow Community's members, create a repository of knowledge and relationships that can improve their value and effectiveness, and help their organizations maintain competitive advantage.

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