Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports

2020 ◽  
Vol 21 (4) ◽  
pp. 617-631 ◽  
Author(s):  
Hans Erik Næss
Keyword(s):  
Sustainable Development ◽  
Brand Equity ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Sport Sponsorship ◽  
Content Type ◽  
Cross Platform ◽  
Development Goals ◽  
Sustainability Reports

PurposeThe purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them as sustainable businesses.Design/methodology/approachDrawing on an original combination of promotional outputs (YouTube spots, social media releases and sustainability reports) from Formula E race title sponsors in the 2017–2019 seasons, the paper is a qualitative analysis of how these sponsors solve the value clash between traditional motorsport imagery and environmentalism to achieve “narrative authenticity”.FindingsFindings show that sponsors do not address this clash directly. Instead, the conflict itself is reframed as a question of what sponsors do to improve the environment, not what they ndo not do. Second, the timeframe for action is redefined, which means that the future is what counts, not the situation today or given aims like the UN 2030 Sustainable Development Goals.Originality/valueSponsorship activation through Formula E as way of generating green brand equity would come across as more credible if companies improved the use of cross-platform synergies to convey narrative authenticity. To qualitative researchers on sport sponsorship, the findings strengthen the understanding of brands as “cultural narrators”.

Analysis of sustainability insertion in materials selection courses of engineering undergraduate programmes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeniffer Fonseca Zanitt ◽  
Izabela Simon Rampasso ◽  
Osvaldo Luiz Gonçalves Quelhas ◽  
Milena Pavan Serafim ◽  
Walter Leal Filho ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Content Analysis ◽  
Delphi Method ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Materials Selection ◽  
Content Type ◽  
Development Goals ◽  
The Subject

Purpose This study aims to analyse how the materials selection courses of engineering undergraduate programmes can be better aligned with the United Nations Sustainable Development Goals (SDGs). Design/methodology/approach Initially, a content analysis was performed in 39 materials selection course descriptions from 40 engineering undergraduate programmes of Brazilian higher education institutions, and subsequently, Delphi method procedures were conducted with professors that teach or have taught the course and are knowledgeable in the subject of sustainability. Findings Considering the analysed course descriptions, it was shown that most of the materials selection courses do not consider or present little emphasis on sustainability aspects. Regarding the Delphi method, eight items were evidenced to consider sustainability aspects in the analysed courses. Originality/value This study contributes to the debates about sustainability insertion in engineering undergraduate programmes. More specifically, the findings presented consolidated information that professors and coordinators can use to align materials selection courses with the SDGs better.

Sustainable tourism and the role of stakeholders in North Cyprus: a literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shiva Ilkhanizadeh
Keyword(s):  
Sustainable Development ◽  
Literature Review ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Sustainable Tourism ◽  
Content Type ◽  
North Cyprus ◽  
Development Goals

Purpose This paper aims to identify the main stakeholders and the extent of their collaboration in the management of sustainable tourism policy planning practices in North Cyprus. Design/methodology/approach This paper provides a literature review of previous work. Findings This study recommends that the main stakeholder – national government – should actively involve a wider group of stakeholders in a collaborative effort to attain long-term sustainable development goals. Originality/value This is the first study to review the literature on sustainable development and the role of different stakeholders in North Cyprus.

scholarly journals Viewpoint: accelerating the implementation of the SDGs

2020 ◽  
Vol 21 (3) ◽  
pp. 507-511 ◽  
Author(s):  
Walter Leal Filho
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Higher Education Institutions ◽  
Active Part ◽  
Content Type ◽  
Perceived Need ◽  
Development Goals

Purpose The purpose of this paper is to describe the need to accelerate the implementation of the UN Sustainable Development Goals (SDGs) and the actions needed to reach them. In particular, it outlines a variety of actions which higher education institutions may undertake, to take an active part in the process. Design/methodology/approach This paper presents an analysis of the trajectory leading to the SDGs, their relevance and the problems seen in the implementation. Findings There are many needs to be met to implement the SDGs, and there is a perceived need to accelerate their implementation. Originality/value The viewpoint tackles the complexity inherent to the implementation of the SDGs and points out some of the needs to be met, so as to enable their implementation.

A study of development mode in green campus to realize the sustainable development goals

2020 ◽  
Vol 21 (4) ◽  
pp. 799-818 ◽  
Author(s):  
Bifeng Zhu ◽  
Chufan Zhu ◽  
Bart Dewancker
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Local Community ◽  
Sustainable Construction ◽  
Development Mode ◽  
Content Type ◽  
The Sustainable Development ◽  
Development Goals ◽  
Green Campus

Purpose The purpose of this paper is to focus on the way to achieve the sustainable development goals (SDGs). Through the introduction and learning of a specific case, this paper summarizes the specific process of green campus’s development and construction and directly discusses how to achieve the goal of sustainable development. By analyzing the achievements and measures of its construction, on the one hand, the experience and shortcomings of its green campus construction are summarized; on the other hand, the impact of Stanford’s own green campus construction on the local community is discussed. Design/methodology/approach This paper takes Stanford, one of the best green campuses assessed by sustainability tracking, assessment and rating system (STARS), as a case study in three steps. First, it introduces the academics, energy supply and demand, water and land, waste, management, food and living, buildings and transportation of its campus construction in detail; second, it uses the STARS to make a comprehensive sustainable evaluation of Stanford; finally, it discusses the development relationship between Stanford and local community. Findings The four characteristics of its green campus development model are summarized, namely, based on its own scientific research; from the aspect of environmental friendliness; to achieve joint participation; and forming complementary development with the community. The construction of green campus has changed from a single triangle framework composed of SDGs, STARS and universities to a compound triangle framework composed of SDGs, universities and communities on the existing basis, greatly expanding the way to realize SDGs. Practical implications This development mode will have direct guiding significance for the sustainable construction of other campuses. Social implications This paper also discusses the development concept from green campus to sustainable community to provide positive reference to achieve the global SDGs from the perspective of colleges and universities. Originality/value According to the historical track of its development, this paper combines the two (SDGs and green campus) to discuss by using campus construction as an effective way to achieve the SDGs. On the basis of literature research and case study, STARS sustainable assessment is introduced. This will lead to quantitative analysis of sustainable construction in the discussion of the specific case, judging the specific sustainable degree of all aspects of campus construction, to provide a scientific basis for summarizing its characteristics of development mode.

scholarly journals Sustainable development goals: a framework for deploying indicators for higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Juliane Sapper Griebeler ◽  
Luciana Londero Brandli ◽  
Amanda Lange Salvia ◽  
Walter Leal Filho ◽  
Giovana Reginatto
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Higher Education Institutions ◽  
Content Type ◽  
The Sustainable Development ◽  
Development Goals ◽  
Initial List

Purpose This paper aims to analyse the extent to which the sustainable development goals (SDGs) are being considered at higher education institutions (HEIs) and propose and test the possible acceptance of a list of indicators to evaluate the contribution of HEIs to the SDGs. Design/methodology/approach The methodology consisted of the collection of indicators of sustainable development based on the existing bibliography. Afterwards, a set of indicators related to the SDGs were selected, based on the most frequent SDGs’ expressions found in the selected indicators. A sample of researchers was also asked to indicate to which extent this set of indicators is perceived as relevant. Findings The results indicated an initial list with 432 indicators, of which 268 were selected for having at least one of the keywords searched for, related to the SDG descriptions and targets. Thus, redundant indicators were excluded and, when necessary, indicators were aggregated, resulting in a final list of 61 indicators. Originality/value The set of indicators resulted from this analysis was considered appropriate to evaluate the contribution of HEIs towards the SDGs, demonstrating that it might not be necessary to create new indicators for that purpose.

scholarly journals Creating Shared Values by Integrating UN Sustainable Development Goals in Corporate Communication—The Case of Apparel Retail

2020 ◽  
Vol 12 (21) ◽  
pp. 8806
Author(s):  
Linnea Olofsson ◽  
Cecilia Mark-Herbert
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Sustainability Reporting ◽  
Comparative Case Study ◽  
The Sustainable Development ◽  
Development Goals ◽  
Cherry Picking ◽  
Sustainability Reports ◽  
Textile And Apparel Industry

The textile and apparel industry, while endowed with enormous potential related to the development of countries, is continuously drawing attention to its negative sustainability impacts along their value chains. While apparel retail has been an early adopter to integrate the Sustainable Development Goals (SDGs) into sustainability reports, critics point to the fact that linking sustainability activities to the SDGs is not enough, and cherry-picking low hanging fruit goals is insufficient. To address this potential discrepancy between action and communication, the aim of this study is to explain the perceived value of SDG integration in sustainability reporting in apparel retail. A comparative case study has been conducted of two Swedish apparel retail companies, Lindex and Filippa K, where six sustainability reports from 2015–2017 were reviewed. Empirical findings suggest that there is a correlation between SDG integration, communication maturity, and SDG contribution. The study points to the guiding role the SDGs may have to expand the scope of corporate impact and value in sustainability communication.

A framework for implementing and reporting United Nations sustainable development goals in Spanish higher education institutions

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pilar L. González-Torre ◽  
Eugenia Suárez-Serrano
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Research Work ◽  
Holistic Model ◽  
Content Type ◽  
2030 Agenda ◽  
Development Goals ◽  
Sustainability Reports ◽  
Spanish Universities ◽  
The University

Purpose This study aims to explore a holistic framework for implementing and reporting sustainable development goals (SDGs) in universities. The aim is to define elements of the content as well as the context, which will allow us to understand and compare sustainable development processes at the university level. Using the 2030 Agenda context, this research describes a university profile which is accountable to its stakeholders, thus aligning its sustainability report with the SDGs. Design/methodology/approach This research has considered the entire Spanish university system and relies on data collection from sustainability reports published by 50 public universities and 34 private universities. Through an analysis of the contents of public reports, the aim is to build an index like the social responsibility dissemination index, but specific to the 2030 Agenda in the university context. Findings The holistic model, based on a dissemination index, showed diverse methods of implementing and reporting contributions to the SDGs, with varying degrees of depth, priority, reach, suitability and visibility. The proposed index was also used as a classification variable to group Spanish universities into two conglomerates, one that leads the contribution to the 2030 Agenda and another that follows the previous ones. Research limitations/implications This research work could be extended to include any European university educational systems. Case studies could add qualitative value to the implementation of the SDGs. Originality/value As a pilot study, the developed index can be used to analyse the sustainability reports of Spanish universities to determine the use of reporting to render accounts to stakeholders.

scholarly journals Advancing research into accounting and the UN Sustainable Development Goals

2020 ◽  
Vol 33 (7) ◽  
pp. 1657-1670 ◽  
Author(s):  
Jan Bebbington ◽  
Jeffrey Unerman
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Early Stage ◽  
Special Section ◽  
Content Type ◽  
Accounting Research ◽  
Publication Patterns ◽  
Stage Of Development ◽  
Development Goals

PurposeThis paper introduces a special section devoted to accounting scholarship that addresses the United Nations (UN) Sustainable Development Goals (SDGs) and has three purposes. First, to explore the puzzle of a relative absence of accounting-related scholarship that addresses the SDGs. Second, the papers within the special section are introduced and located within streams of existing research and practice. Third, the paper then suggests framings, approaches and/or conditions under which the authors might see more accounting scholarship in support of advancing the SDGs.Design/methodology/approachA structured review of publication patterns in accounting journals over the last five years is undertaken to explore the nature and extent of SDGs-related accounting research. These patterns and foundational accounting literature are used to shape a series of observations and propositions underlying the line of argument developed in the paper.FindingsDespite the SDGs' prominence in the policy world, and the widespread embrace of their utility for shaping understandings of organizational responsibilities, accounting scholars have been slow to engage in SDGs-motivated research. This gap creates two issues. First, accounting scholarship is less available to the web of knowledge that is being developed about how to enact the ambitions of the SDGs. Second, accounting scholarship is not developing in a way that incorporates SDGs-related challenges facing organizations. This paper suggests ways in which accounting scholarship can overcome these limitations.Originality/valueAccounting research on the SDGs is in an early stage of development, despite almost five years having elapsed since their formal adoption. This paper highlights avenues for accounting scholars' engagement with the SDGs’ agenda.

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