Gaining customer knowledge in low cost airlines through text mining

2014 ◽  
Vol 114 (9) ◽  
pp. 1344-1359 ◽  
Author(s):  
Bee Yee Liau ◽  
Pei Pei Tan
Keyword(s):  
Text Mining ◽  
Customer Service ◽  
Design Methodology ◽  
Low Cost ◽  
Negative Polarity ◽  
Statistical Techniques ◽  
Content Type ◽  
Low Cost Carriers ◽  
Flight Cancellations ◽  
Practical Implications

Purpose – The purpose of this paper is to study the consumer opinion towards the low-cost airlines or low-cost carriers (LCCs) (these two terms are used interchangeably) industry in Malaysia to better understand consumers’ needs and to provide better services. Sentiment analysis is undertaken in revealing current customers’ satisfaction level towards low-cost airlines. Design/methodology/approach – About 10,895 tweets (data collected for two and a half months) are analysed. Text mining techniques are used during data pre-processing and a mixture of statistical techniques are used to segment the customers’ opinion. Findings – The results with two different sentiment algorithms show that there is more positive than negative polarity across the different algorithms. Clustering results show that both K-Means and spherical K-Means algorithms delivered similar results and the four main topics that are discussed by the consumers on Twitter are customer service, LCCs tickets promotions, flight cancellations and delays and post-booking management. Practical implications – Gaining knowledge of customer sentiments as well as improvements on the four main topics discussed in this study, i.e. customer service, LCCs tickets promotions, flight cancellations or delays and post-booking management will help LCCs to attract more customers and generate more profits. Originality/value – This paper provides useful insights on customers’ sentiments and opinions towards LCCs by utilizing social media information.

Web-based tools for collaborative research

2017 ◽  
Vol 34 (8) ◽  
pp. 8-19
Author(s):  
Stacy Brody
Keyword(s):  
Collaborative Research ◽  
Design Methodology ◽  
Research Collaboration ◽  
Low Cost ◽  
Research Process ◽  
Web Based ◽  
Content Type ◽  
Collaborative Tools ◽  
Start Ups ◽  
Practical Implications

Purpose The purpose of this paper is to profile various types of Web-based tools to facilitate research collaboration within and across institutions. Design/methodology/approach Various Web-based tools were tested by the author. Additionally, tutorial videos and guides were reviewed. Findings There are various free and low-cost tools available to assist in the collaborative research process, and librarians are well-positioned to facilitate their usage. Practical implications Librarians and researchers will learn about various types of tools available at free or at low cost to fulfill needs of the collaborative research process. Social implications As the tools highlighted are either free or of low cost, they are also valuable to start-ups and can be recommended for entrepreneurs. Originality/value As the realm of Web-based collaborative tools continues to evolve, the options must be continually revisited and reviewed for currency.

Blinded by the light? Analyzing sustainability authenticity, customer service perceptions, and halo effects

2019 ◽  
Vol 30 (1) ◽  
pp. 117-139 ◽  
Author(s):  
Clinton Amos ◽  
Sebastian Brockhaus ◽  
Amydee M. Fawcett ◽  
Stanley E. Fawcett ◽  
A. Michael Knemeyer
Keyword(s):  
Supply Chain ◽  
Customer Service ◽  
Design Methodology ◽  
Corporate Sustainability ◽  
A Priori ◽  
Decision Makers ◽  
Behavioral Experiments ◽  
Content Type ◽  
Sustainability Initiatives ◽  
Practical Implications

PurposeThe purpose of this paper is to evaluate how service perceptions influence customer views of the authenticity of corporate sustainability claims. The goal of this paper is to help supply chain decision-makers better understand boundary conditions in order to design more enduring and impactful sustainability programs.Design/methodology/approachThe authors employ behavioral experiments, subjecting two theoretically derived hypotheses to verification across five diverse industries and two distinct sustainability vignettes.FindingsCustomer service perceptions emerge as a significant boundary condition to the perceived authenticity of sustainability efforts. Subjects attributed significantly higher authenticity toward sustainability efforts in above average vs below average service quality contexts. Further, respondents attributed deceptive motivations to sustainability efforts at companies with below average service.Research limitations/implicationsThe authors confirm the underlying tenet of social judgment theory, which suggests thata prioriperceptions create a zone of acceptability or rejection. Ultimately, investing in sustainability can lead to counterproductive cynicism.Practical implicationsThe authors infer that customers’ willingness to give companies credit for sustainability initiatives extends beyond service issues to any practice that influencesa prioriperceptions. Supply chain managers must rethink their role in designing both customer service and sustainability systems to achieve positive returns from sustainability investments.Originality/valueThe authors challenge the assumption that customers universally positively view sustainability efforts. If customers holda priorinegative service perceptions, otherwise well-designed sustainability programs may invoke cynical reactions. Thus, sustainability programs may not inoculate firm reputations from adverse incidents. Given they touch both service and sustainability systems, supply chain managers are positioned to holistically influence their design for competitive advantage.

Developing the right brand image

2018 ◽  
Vol 34 (9) ◽  
pp. 35-36
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Brand Image ◽  
Low Cost ◽  
Content Type ◽  
Customer Base ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Developing a feeling of authenticity about products amongst the target customer base is an essential goal for marketers even in terms of low cost items. Consumers derive information from a broad range of marketing communications and consistency is a key element for success. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Research trends in quality management in years 2000-2019

2020 ◽  
Vol 12 (4) ◽  
pp. 417-433 ◽  
Author(s):  
Sławomir Wawak ◽  
Piotr Rogala ◽  
Su Mi Dahlgaard-Park
Keyword(s):  
Quality Management ◽  
Text Mining ◽  
Design Methodology ◽  
Reliable Data ◽  
Classification Criteria ◽  
Content Type ◽  
Emerging Trends ◽  
Novel Approach ◽  
Computer Aided Analysis ◽  
Practical Implications

Purpose This study aims to demonstrate the suitability of text-mining toolset for the discovery of trends in quality management (QM) literature in 2000-2019. The hypothesis was formulated that as the field of study is mature, the most important trends are related to deepening and broadening of the knowledge. Design/methodology/approach A novel approach to trend discovery was proposed. The computer-aided analysis of full-texts of papers led to increased reliability and level of detail of the achieved results and helped significantly reduce researchers’ bias. Overall, 4,833 papers from 8 journal dedicated to QM were analysed. Findings Trends discovery led to the identification of 45 trends: 17 long-lasting trends, 4 declining trends, 11 emerging trends and 13 ephemeris trends. They were compared to the results of earlier studies. New trends and potential gaps were discussed. Practical implications The results highlight the trends that gain or lose popularity, thus they can be used to focus studies, as well as find new subjects, which are not so popular yet. The knowledge about emerging trends is also important for those quality managers who strive for improvement of their efficiency. Originality/value The research was designed to bypass the limitations of previous studies. The use of text mining methods and analysis of full texts of papers delivered more detailed and reliable data. Resignation from predefinition of classification criteria significantly reduced researchers’ bias and allowed the discovery of new trends, not identified in previous studies.

Feel Good Management as valuable tool to shape workplace culture and drive employee happiness

2016 ◽  
Vol 15 (1) ◽  
pp. 14-19 ◽  
Author(s):  
Stefanie Frenking
Keyword(s):  
Design Methodology ◽  
Low Cost ◽  
Workplace Culture ◽  
Management Support ◽  
Content Type ◽  
Good Management ◽  
Global Workforce ◽  
Look Back ◽  
Practical Implications ◽  
Employee Happiness

Purpose – The purpose of this paper is looking at Feel Good Management as a valuable tool to shape workplace culture and drive employee happiness: a low cost but priceless strategy for engaging a global workforce. Design/methodology/approach – A look back at Feel Good Management in practice after four years in global workforce. Findings – Very favorable impact on recruitment, retention and engagement. Research limitations/implications – A potentially valuable tool for retaining global talent with strong management support and continuous branding of the culture. Practical implications – One manager can shape and act as ambassador but the entire workforce must embrace the approach for true success. Social implications – Employees, especially millennials, care about far more than a paycheck. They want to feel valued and a part of something. Originality/value – Every company is different but any entity can benefit from a strategic focus on shaping workplace culture.

Under-over benefitting perceptions and evaluation of services

2016 ◽  
Vol 26 (4) ◽  
pp. 430-447 ◽  
Author(s):  
Vicente Martínez-Tur ◽  
Yolanda Estreder ◽  
Carolina Moliner ◽  
Rosa María Sánchez-Hernández ◽  
José Mª Peiró
Keyword(s):  
Customer Service ◽  
Design Methodology ◽  
Curvilinear Relationship ◽  
Content Type ◽  
Nonlinear Relationships ◽  
Linear Relationships ◽  
Linear And Nonlinear ◽  
Competing Hypotheses ◽  
Curvilinear Relationships ◽  
Practical Implications

Purpose – In the context of service exchanges, the purpose of this paper is to examine the form of the link from under-benefitting (customers receive less than they invest) vs over-benefitting (customers receive more than they invest) perceptions to customer service evaluations. The authors assess three competing hypotheses: maximization, fairness, and the asymmetric hypotheses. Design/methodology/approach – Linear and nonlinear relationships between under-over benefitting perceptions and service evaluations are examined following a test-retest approach. These relationships are investigated in four samples from two survey studies: hotels (Time 1, n=591; Time 2, n=512) and restaurants (Time 1, n=536; Time 2, n=473). Findings – Results confirmed the existence of asymmetrical curvilinear relationships. Service evaluations improve sharply when perceptions move from under-benefitting perceptions to balanced situations. However, service evaluations do not improve in high over-benefitting situations. Practical implications – The design of employee tasks and services should avoid both under-benefitting perceptions and a disproportionate maximization of customer benefits. Originality/value – Previous research studies have investigated these types of relationships by computing linear relationships or comparing different groups of customers. The current research tests the link from under-over benefitting perceptions to customer service evaluations by also considering nonlinear relationships. This approach supports an asymmetrical curvilinear relationship that captures the complexity of service exchanges.

Authentic appreciation creates a winning workforce

2015 ◽  
Vol 23 (1) ◽  
pp. 25-27
Author(s):  
Paul White
Keyword(s):  
Customer Service ◽  
Design Methodology ◽  
Social Implications ◽  
Staff Turnover ◽  
Content Type ◽  
Team Members ◽  
Practical Implications

Purpose – Emphasizes the importance of keeping staff happy and feeling appreciated and reveals how best to do this. Design/methodology/approach – Shows what happens when employees do not feel valued and explains how best to correct this. Findings – Claims that when employees do not feel valued, staff dissatisfaction, tension in the office, more errors, poor customer service and higher staff turnover may follow. Practical implications – Describes how team members feel appreciated when appreciation is: communicated regularly; in the language and actions important to the recipient; delivered individually and is about him or her personally; and when the appreciation is viewed as being authentic. Social implications – Reveals that almost 80 per cent of people who quit their jobs cite not feeling valued as a key reason. Originality/value – Shows how communicating appreciation effectively can help to transform the workplace.

Simply the best … customer service

2020 ◽  
Vol 36 (7) ◽  
pp. 41-42
Keyword(s):  
Case Studies ◽  
Customer Service ◽  
Design Methodology ◽  
Reading Time ◽  
Service Industry ◽  
Cutting Edge ◽  
Content Type ◽  
Customer Delight ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The customer has not been coming first for decades, but a new pressure to create customer delight is changing the service industry. This review looks at how customer delight can benefit employees as well as customers. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Redefining IT departments as strategic catalysts of competitive advantage

2019 ◽  
Vol 35 (9) ◽  
pp. 29-31
Keyword(s):  
Customer Service ◽  
Business Performance ◽  
Design Methodology ◽  
Reading Time ◽  
New Technology ◽  
Content Type ◽  
Service Levels ◽  
Pertinent Information ◽  
It Departments ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the increasingly strategic nature of an IT department's decisions in our digitized economy. Surveying IT experts from multiple industries reveals that influential IT teams significantly drive both financial and non-financial business performance and competitive capacity; for example by applying new technology to increase customer service levels. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Next level customer service

2020 ◽  
Vol 36 (9) ◽  
pp. 23-25
Keyword(s):  
Case Studies ◽  
Customer Service ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Start Up ◽  
Pertinent Information ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Why people buy things is still, despite decades of research and observation, a relatively mysterious phenomenon. Every day hundreds of firms start up and a similar number fail, and all of them have the same hope – that people will spend their money on the things they are providing. And yet those firms that start up, with all of the planning and investment behind them, will still be unsure if that expenditure will happen on their things. Just as those firms that have failed once benefited from that spending before it started to stop. Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Original/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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