Tracking the social media tourist
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Conversation has changed. Not the art of conversation, which changed sometime in the mid-1970s if our parents are to be believed, but the status of conversation itself. Discussion, argument, discourse and verbal jousting are no longer deemed real enough to matter very much. Unless, of course, they occur online and are witnessed by thousands of people. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.