Meeting the needs of different business-to-business customers

2019 ◽  
Vol 35 (11) ◽  
pp. 21-23
Keyword(s):  
Design Methodology ◽  
Business Markets ◽  
Content Type ◽  
Branding Strategies ◽  
Customer Type ◽  
Pertinent Information ◽  
Business Customers ◽  
The Relationship ◽  
Business To Business ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Brands are playing an increasingly influential role in business-to-business markets. Suppliers can become better positioned to exploit the opportunities offered by devising and implementing branding strategies appropriate to the nature of the relationship with and requirements of each customer type. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

A framework to manage business-to-business branding strategies

2019 ◽  
Vol 14 (2) ◽  
pp. 110-122 ◽  
Author(s):  
Fabio Cassia ◽  
Francesca Magno
Keyword(s):  
Design Methodology ◽  
Specific Situation ◽  
Content Type ◽  
The Past ◽  
Branding Strategies ◽  
B2b Branding ◽  
Number Of Customers ◽  
The Relationship ◽  
Business To Business ◽  
Practical Implications

PurposeIn the past decades, a growing body of studies has assessed the importance of brands in business-to-business (B2B) markets. However, until date, a comprehensive understanding of B2B branding strategies is lacking. Hence, the purpose of this paper is to develop a framework to select and manage B2B branding strategies.Design/methodology/approachThis study’s arguments are developed in line with MacInnis’s (2011) guidelines on conceptual contributions in marketing.FindingsAs a result of the arguments of this study, a framework is developed to identify the relationships between the types of B2B contexts and effective B2B branding strategies.Research limitations/implicationsDespite deriving from an extensive analysis of the literature, the framework requires future empirical validation. Moreover, the relationship linking a supplier to its customer is unique, and hence, each supplier should carefully select a branding strategy depending on the specific situation.Practical implicationsThe suggested framework provides actionable insights to inform managers’ decisions about the most effective B2B strategy for their firm, based on the relational complexity (number of customers, intensity of co-production and co-creation, and dyadic vs multiple-actor view).Originality/valueThis is the first study to provide a comprehensive model of B2B branding strategies. Therefore, it contributes to both advance theoretical knowledge and managerial practice.

Investigating the relationship between strategic quality management (SQM) and corporate social responsibility (CSR)

2018 ◽  
Vol 34 (11) ◽  
pp. 26-28
Keyword(s):  
Corporate Social Responsibility ◽  
Quality Management ◽  
Social Responsibility ◽  
Design Methodology ◽  
Content Type ◽  
Pertinent Information ◽  
Corporate Social ◽  
Strategic Quality Management ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings That whilst there are similarities between Strategic Quality Management (SQM) and Corporate Social Responsibility (CSR), one is not dependent on the other. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The effect of leadership style on virtual team efficiency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Leadership Styles ◽  
Leadership Style ◽  
Design Methodology ◽  
Virtual Team ◽  
Media Richness ◽  
Content Type ◽  
Mediating Role ◽  
Pertinent Information ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The results show that trust and operational cohesion have a mediating role between leadership style and virtual team efficiency. Media richness is shown to moderate the relationship between leadership styles and trust. Transformational style has an important impact on operational cohesion when media richness is high while transactional leadership has a positive significant impact when it is low. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

It’s not what you know, it’s who: how top management’s social network impacts innovation in cultural and creative enterprises in China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Social Networks ◽  
Design Methodology ◽  
Reading Time ◽  
Creative Industries ◽  
Innovation Performance ◽  
Content Type ◽  
Pertinent Information ◽  
Cultural And Creative Industries ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The authors explore the links between top management social networks and innovation performance in cultural and creative industries in China and propose that the relationship between social networks and innovation performance are mediated by organizational learning. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The psychological currencies of corporate entrepreneurship strategy

2018 ◽  
Vol 34 (10) ◽  
pp. 30-31 ◽  
Keyword(s):  
Case Studies ◽  
Survey Data ◽  
Design Methodology ◽  
Reading Time ◽  
Corporate Entrepreneurship ◽  
Content Type ◽  
Tolerance For Ambiguity ◽  
Pertinent Information ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper, using survey data from Iranian SMEs, concentrates on the relationship between cultural intelligence, tolerance for ambiguity, and corporate entrepreneurship to reveal how companies can increase the effectiveness of their strategic activity within their particular market. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Transferring knowledge through success stories

2019 ◽  
Vol 28 (1) ◽  
pp. 8-10
Keyword(s):  
Design Methodology ◽  
Information Overload ◽  
Employee Performance ◽  
Simple Task ◽  
Content Type ◽  
Success Stories ◽  
Small Collection ◽  
Pertinent Information ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the relationship between the number of success stories an employee receives and that employee's performance, which the results reveal isn't linear since the effect of such stories is impacted by the level of complexity of the employee's task. Hearing increasingly more success stories improves the recent simple task performance of high and low performing employees, but average performers benefit most from exposure to a small collection of stories. For complex tasks a limited number of success stories yield the best employee performance, as this avoids information overload. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Team tactics in shared leadership

2014 ◽  
Vol 30 (10) ◽  
pp. 32-34
Keyword(s):  
Information Sharing ◽  
Team Performance ◽  
Shared Leadership ◽  
Design Methodology ◽  
Reading Time ◽  
Demographic Diversity ◽  
Content Type ◽  
Pertinent Information ◽  
The Relationship ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds personal impartial comments and places the articles in context. Findings – In a study about the increasing importance in today’s organizations of shared leadership, it was found to be positively associated with team performance, and this association was mediated by information sharing. Demographic diversity moderated the relationship between shared leadership and team performance, such that shared leadership was more strongly associated with team performance in more diverse teams and less in less diverse teams. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Unmasking the career impacts of Queen Bee syndrome within organizational hierarchies

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Design Methodology ◽  
Organizational Status ◽  
Content Type ◽  
Female Manager ◽  
Societal Values ◽  
Senior Women ◽  
Pertinent Information ◽  
Organizational Hierarchies ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on understanding the experiences of Saudi Arabian women who've worked under a female manager, and on determining how these relationships with senior women impact the career prospects of women lower in the hierarchy. The results reveal that when positive sisterly relationships are achieved with a female manager, the less senior women feel their workplace is aligned with societal values. However, the relationship quickly becomes toxic when female managers begin displaying Queen Bee behaviors to protect their organizational status from potential competition. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The underlying power of succession planning to catalyze employee performance

2020 ◽  
Vol 28 (6) ◽  
pp. 13-15
Keyword(s):  
Succession Planning ◽  
Design Methodology ◽  
Reading Time ◽  
Employee Performance ◽  
Job Resources ◽  
Content Type ◽  
Pertinent Information ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on clarifying the relationship between succession planning and employee performance, while also focussing on the impact of job demands and job resources. The results of the survey respondents from commercial banks in Pakistan reveal that succession planning does cause significant boosts in employee performance through its ability to increase the available job resources and engagement level that employees experience at work. Proactive succession planning is both a way of retaining future leader-worthy talent, and of saving significant recruitment costs when a suitable new leader is needed. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Exploring the creativity-trashing power of workplace ostracism and defensive silence

2020 ◽  
Vol 28 (7) ◽  
pp. 41-43
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Employee Empowerment ◽  
Organizational Leaders ◽  
Content Type ◽  
Workplace Ostracism ◽  
Pertinent Information ◽  
Self Protection ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper focuses on the creativity and empowerment impacts caused by workplace ostracism, as well as the practice of defensive silence by those on the receiving end of it. The results revealed that exposing employees to workplace ostracism causes their creativity to decline, and causes them to adopt defensive silence as self-protection. In turn, defensive silence impacts the relationship between workplace ostracism and employee creativity when employee empowerment levels are low. Organizational leaders are therefore advised to lead by example, to ensure that employee empowerment training is provided, and to embed clear positive behavior messaging throughout their onboarding process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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