How a firm’s competitive strategy can improve performance
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Pursuing an appropriate strategy can enable micro, small, and medium enterprises in developing countries to significantly improve their performance. Such firms should typically be best served by a cost leadership competitive strategy, the impact of which can be increased through an emphasis on key components of quality management. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.