scholarly journals Differential game model of a fresh dual-channel supply chain under different return modes

IEEE Access ◽  
2020 ◽  
pp. 1-1
Author(s):  
Kejing Zhang ◽  
Manqiong Ma
Keyword(s):  
Supply Chain ◽  
Differential Game ◽  
Game Model ◽  
Dual Channel ◽  
Dual Channel Supply Chain

Dynamic pricing and coupon promotion strategies in a dual-channel supply chain based on differential game

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zonghuo Li ◽  
Wensheng Yang ◽  
Yinyuan Si
Keyword(s):  
Supply Chain ◽  
Differential Game ◽  
Dynamic Pricing ◽  
Brand Image ◽  
Content Type ◽  
Dual Channel ◽  
Promotion Policies ◽  
Promotion Strategies ◽  
Joint Pricing ◽  
Dual Channel Supply Chain

PurposeThis paper investigates a dual-channel supply chain in which a manufacturer offers coupons in the online channel and the retailer in the offline channel. The optimal pricing and coupon promotion policies are explored, and the brand image under different promotion scenarios is studied.Design/methodology/approachThree differential game models, namely no coupon is offered, coupons offered by the manufacturer and coupons offered by the retailer, are constructed.FindingsThe results show that the manufacturer and retailer intend to conduct coupon promotions under a large coupon redemption rate. Coupon promotion derives a higher price and profit for the issuers, and the manufacturer can free-ride on the retailer's coupon promotion. The retailer's profit in the retailer-promotion scenario may be lower than that in the manufacturer-promotion scenario in some special conditions. Besides, price, coupon face value, brand image and profit increase over time. After multiple cycles game, the operational strategy evolves to an optimal equilibrium status.Originality/valueThis paper provides guidance and advice for dual-channel supply enterprises to implement joint pricing and coupon promotion strategies under multiple sales seasons.

scholarly journals Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer

2016 ◽  
Vol 2016 ◽  
pp. 1-18 ◽  
Author(s):  
Junhai Ma ◽  
Qiuxiang Li ◽  
Binshuo Bao
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Price Competition ◽  
Stable Region ◽  
Game Model ◽  
Chain Model ◽  
Channel Competition ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
Dual Channel Supply Chain

In order to explore how the manufacturers make decisions when two manufacturers compete for local advertising investment, we examine two noncooperative models (Stackelberg and Nash game) and propose a cost sharing contract to investigate channel competition of dual-channel supply chain. The dominant power between manufacturer and retailer and the effect of channel competition strategy on price are mainly discussed. In addition, dynamic system concepts are integrated into Stackelberg game model based on bounded rational mechanism. We analyze the local stability and find that the stability level of the dual-channel supply chains depends crucially on the price adjustment speed, the level of demand uncertainty, and the risk preference. The outcome shows that, under the master-slave game model, the profits of manufacturers are greater than that under decentralized decision-making mode, and the profits of retailers under master-slave game model are less than that under decentralized decision-making mode. The profits of manufacturers and retailers in the stable region are greater than that in unstable region. Finally, the delay feedback control method is utilized and effectively controls the chaotic behavior of dual-channel supply chain model. The results have theoretical and practical significance for the game models in terms of advertising and price competition.

scholarly journals The Impacts of Fairness Concern and Different Business Objectives on the Complexity of Dual-Channel Value Chains

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-15 ◽  
Author(s):  
Qiuxiang Li ◽  
Yuhao Zhang ◽  
Yimin Huang
Keyword(s):  
Supply Chain ◽  
Market Share ◽  
Stackelberg Game ◽  
Stable State ◽  
Game Model ◽  
Chaotic State ◽  
Dual Channel ◽  
Fairness Concern ◽  
High Level ◽  
Dual Channel Supply Chain

This paper considers a Stackelberg game model in a dual-channel supply chain, which is composed of a manufacturer and a retailer. The manufacturer and retailer consider fairness concern in the market competition, and the manufacturer takes market share and profit as his/her business objectives. The entropy complexity and dynamic characteristic of the dual-channel system are analyzed through mathematical analysis and numerical simulation, such as local stability, bifurcation, entropy, and chaos. The results show that, with the increase of price adjustment speed, the dual-channel supply chain is more complex and falls into a chaotic state in which system entropy increases; the stability of the dual-channel supply chain will be robust with the increase of weight of market share and weaken with the increase of the fairness concern level of the manufacturer and retailer. The high level of fairness concern of the manufacturer and retailer is always disadvantageous to the leading manufacturer but not always bad for the follower retailer. The performance of the dual-channel supply chain is improved with a high level of the manufacturer’s fairness concern and reduced with a high level of the retailer’s fairness concern. We also find the retailer will gain more profits in the chaotic state than the stable state in the Stackelberg game model. The variable feedback control method is applied to control the chaos of the dual-channel supply chain, and choosing appropriate control parameters can make the dual-channel supply chain system return to the stable state from the chaotic state, or delay the system to enter the bifurcation state. The research results can provide a guideline for enterprise decision-making.

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