Strategic Evolution of the Innovation Lab at the Aerospace Corporation

In January 2000, Gulfstream was reviewing its plan to enter the East and Southeast Asian markets. Gulfstream Aerospace Corporation was well known for reliability, performance and innovative features of its business jets. Its existing clientele came mainly from North and South America and Europe. With the Asian markets recovering from an economic crisis, Gulfstream wanted to solidly position itself as the market leader in Asia. The company's major concern was how to sell the idea of travelling in corporate-owned business jets rather than in first or business class in commercial planes. Essentially, Gulfstream needed to devise a marketing strategy that would allow it to capture a leadership position in the Asian market. The case provides an understanding of the unique features of business buyer behavior and the unique aspects of industrial marketing.

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Design recommendation of a collaborative group decision support system for the aerospace corporation

2005 IEEE Design Symposium, Systems and Information Engineering ◽

10.1109/sieds.2005.193256 ◽

2005 ◽

Cited By ~ 3

Author(s):

P. Chambless ◽

S. Hasselbauer ◽

S. Loeb ◽

S. Luhrs ◽

D. Newbery ◽

...

Keyword(s):

Decision Support ◽

Decision Support System ◽

Support System ◽

Group Decision ◽

Group Decision Support ◽

Collaborative Group ◽

Group Decision Support System ◽

Aerospace Corporation ◽

Design Recommendation

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New Processing Techniques for the Creation of Micro-Opto-Mechanical Machines and Photonic Devices Embedded in Glass

MRS Proceedings ◽

10.1557/proc-739-h1.6 ◽

2002 ◽

Vol 739 ◽

Author(s):

Meg Abraham ◽

Peter Fuqua ◽

David P. Taylor ◽

William W. Hansen ◽

Henry Helvajian ◽

...

Keyword(s):

Silver Halide ◽

Three Dimensional ◽

Direct Write ◽

Buried Structures ◽

Nucleation Sites ◽

New Processing ◽

Meta Silicate ◽

Processing Techniques ◽

Aerospace Corporation ◽

Nano Wires

ABSTRACTThe use of lasers to create intricate three-dimensional and buried structures [1] in photostructural glass has been well demonstrated at The Aerospace Corporation over the past four years. In these instances the glass used (Foturan™, made by the Schott Group) forms a silver nucleation sites on exposure to intense UV laser light via a two-photon process. Subsequent annealing causes a localized crystal growth to form a meta-silicate phase which can be etched in dilute hydrofluoric acid at rates of 20 to 50 times that of the unprocessed glass. We are now in the process of experimenting with another formulation of photosensitive glass, also pioneered by Corning Glass Works, that behaves differently during the bake process. In the second case, a photoexposure and bake process creates a silver-halide crystal and forms an adjacent void in the glass. A second photoexposure and bake allows for the migration of more silver into the void creating patterned formations of silver nano-wires [2]. Recent experiments with this type of glass have shown that the manipulation of the size and density of the embedded nano-wires as well as the overall pattern of the clusters can be controlled using direct-write exposure to laser processing.

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