Explicit feedback and implicit feedback are two important types of heterogeneous data for constructing a recommendation system. The combination of the two can effectively improve the performance of the recommendation system. However, most of the current deep learning recommendation models fail to fully exploit the complementary advantages of two types of data combined and usually only use binary implicit feedback data. Thus, this paper proposes a neural matrix factorization recommendation algorithm (EINMF) based on explicit-implicit feedback. First, neural network is used to learn nonlinear feature of explicit-implicit feedback of user-item interaction. Second, combined with the traditional matrix factorization, explicit feedback is used to accurately reflect the explicit preference and the potential preferences of users to build a recommendation model; a new loss function is designed based on explicit-implicit feedback to obtain the best parameters through the neural network training to predict the preference of users for items; finally, according to prediction results, personalized recommendation list is pushed to the user. The feasibility, validity, and robustness are fully demonstrated in comparison with multiple baseline models on two real datasets.
Personalized Mobile Video Recommendation Based on User Preference Modeling by Deep Features and Social Tags